I hope the pic on the right comes through.
UPDATE: Excellent. It did, mostly. (Picture taken at White Fence Farms.)
Yes, the “Lay or Bust!” motto of this particular chicken feed is illustrated (in the latter case) by a chicken exploding with eggs. Literally exploding. Into little bits of chicken, and eggs.
They just don’t make ad illustrations like that any more, folks.
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There’s a better picture of a similar sign here.
Evidently, this was also a common motif on bomber art (the motto, at least).