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The Rise and Fall of the Marvel Ultimate Universe

There are a number aesthetic points I disagree with in the article, but overall a decent history of the creation, rise, and apparently inevitable fall of the Ultimate Universe at Marvel.

I'll confess I was never a huge UU fan — I read most of the Ultimates, and some Ultimate Thor, and some FF, but never got into the Spider-Man / X-Men stuff. I appreciated some of the innovations, disliked others, and overall wasn't so unsatisfied with the mainstream Marvel Universe that I wanted to add a bunch of additional comics to my pull list. Especially since, over time, a lot of the innovations of the UU got pulled over into the primary MU.

I have some trepidation over the "Secret Wars" event, which feels like the sort of reboot effort DC keeps going through and which the UU allowed Marvel to avoid. But we'll see.




The Secret History of Ultimate Marvel, the Experiment That Changed Superheroes Forever
This article originally appeared in Vulture. A reboot is a delicate thing. When a once-profitable franchise of characters becomes stale, outdated, or overly complex, there will always be voices calling for the slate to be wiped clean: to take the characters back to their basics, retell their origin stories, make them contemporary. But…

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2 thoughts on “The Rise and Fall of the Marvel Ultimate Universe”

  1. DC's problem is that they won't do a clean reboot. They keep trying to hang on to all these little bits of continuity (usually the things that the editors worked on when they were writers/artists, funny how that happens) and it completely undermines the point. A reboot should mean throwing it all out and starting over.

  2. Well, with the New 52, the muddying of the waters with the semi-independent Bat-family and Green Lantern lines meant it was always going to be a bit murky in terms of what was, or wasn't, in continuity any more.

    Marvel's real genius with the UU was having their cake and eating it, too. They could have the new, exciting, topical, revamped, rebooted UU, but also the familiar, expected, proven MU — and not alienate either people looking for something new or people (including creators) who preferred the old. And, as noted, ideas and approaches could cross-pollinate.

    DC's New 52 was such a clean reboot (Bats and GL aside) that it lost any attachment to the past. That was coupled with some dubious design decisions (gritty! shouty!) and some poor editorial directions that basically meant that too many of the characters didn't feel like variations on a theme but completely different creatures altogether. It was wildly popular in some quarters (based on overall sales), but I personally dropped most of the DC lineup.

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