A word of note: not everyone thinks raccoons are cute. And not everyone who thinks they are cute thinks that feeding them in your house is a good idea, even if they were orphans, and especially when they started bringing friends along. And not everyone who thinks that it is a good idea is likely to make use of your professional services after you send them a local print shop calendar of fuzzy snapshots of said raccoons eating in your kitchen, with the request that if they use said services you can continue feeding the raccoons.
I suspect it was a sales idea that probably sounded a lot better discussing it with friends than it turned out in the execution.