Interesting article on Pepsi’s new ad push for Pepsi One, which will eschew traditional celebrity-laden TV spots for more quirky alternative methods. Which is good news, I guess, since it’s my diet drink of choice, and I was increasingly concerned that it would soon vanish from the shelves as Pepsi pushes a 50% diet drink.
I’m less than pleased that they’re reformulating the drink (to use Splenda) since, well, as I said, I like it as it is. And … um … black cans?
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