Dear Mr Unsolicited Advice: How can I really impress my clients to spend a whole truckload of money on my professional project research service? Signed, Consulting in Conshohocken
Dear CC, there is one sure-fire way to impress a client:
- Schedule a half-hour call.
- Start the call with a promise that the call will last just 20 minutes or so.
- Be about two-thirds done with your presentation when the bottom of the hour arrives.
If you really want to leave them with a zinger, be sure and sound hurt and surprised when they tell you they have another call that they really, truly, honestly have to get to — and then try to drag out the conversation further.
This will show, of course that you respect your clients, can be relied upon to produce in a timely fashion, and that you are in touch with what’s going on around you, all of which are key factors in any successful research service. Good luck, CC!
— Mr. Unsolicited Advice
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