Fascinating pair of videos on the design of the Obama logo. I hadn’t really considered it earlier, but, really, logos are relatively new in the election biz — at least something other than the candidate’s name in big block letters. The only other case I can think of is the Bush “W” stickers, and even that was relatively limited and accidental. The Obama “O” (which I always saw as a sun rising over a plowed field, very Americana), though, was part of a thorough, intentional branding, in a way that has not really been done before (but which I suspect we will see in the future).
Cool stuff.
(via kottke)
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