I understand the need to vigorously protect one's trademarks, but this strikes me as the lawyers at Chick-fil-A trying to justify their corporate existence. These shirts (a) aren't sold where the restaurant exists, (b) aren't using the distinctive logo or images (or even parodies of them) that CfA does, and (c) use correct spelling.
Bad, big company. Bad! No nugget for you! #ddtb
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‘Eat More Kale’ T-Shirts Challenged by Chick-fil-A
A tiny Vermont T-shirt business has drawn a legal warning from the Chick-fil-A chain over shirts that say “Eat More Kale.”
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Worse, they seem to be laying claim to the “Eat More X” phrase for all time. The entire food industry should rise up against that. What food product – beef, cheese, Lima beans – hasn’t used a slogan like that at some time or other?
George has a good point. Chick-fil-A is over-reaching. Yet, they’ve got the lawyers — they’re likely to win.
If the shirts read “Eat mor kale” the lawyers might have a case. The shirts don’t. Are the lawyers going after everyone that says “Eat more broccoli”?
Visited the site, signed the petition, and sent him pointers for lawsuits where McDonald’s Corp. over-reached themselves: one in Indonesia (McCurry) and three smaller, but related (literally: same clan members) incidents in Scotland, one involving the Clan Donald itself (sent a C&D letter to the CLAN, telling them, who predated the company by several hundred years, to stop using “Mc” and “Mac” on anything open to the public), and two involving small eateries, one whose name by birth is Ronald McDonald, and another small sandwich shop, offering nothing that overlaps any McD’s fare.
And then there’s the McLibel case…oh, such fun(ds) that were paid! By the Big Guys.