I do the majority of my browsing from a desktop, not a mobile device. I've been using AdBlock and its kin for eons, and I find it shocking on those occasions when I browse things where I don't have an ad blocker how slow and how cluttered the experience is.
That's true in spades on a mobile device, as the article describes. Alas, one significant drawback to the Android universe is that Google is not jiggy with ad blocking; the solutions I've all seen involve at least partial rooting of the device, which is not my cuppa.
But I will say that the slowness and uneven nature of web page loading with ads on my Android devices is one reason I don't brows all that much from them. When it takes a minute or two to load up a page fully, and I can't read the page because it keeps jumping back to the top as new in-stream ads are loaded, then I'm not getting the functionality I need, and my conscience in avoiding that crap is pretty clear.
I recognize the need for sites to have a revenue stream. I welcome anything that efficiently lets me get around the screaming paparazzi of online ads.
Putting Mobile Ad Blockers to the Test
Two tests were carried out with ad blockers: one to measure how much loading times were improved and the second to study battery life.
Good point as I tap on my Nexus 7. Slow….ly….
That's going to be pretty cool
With ads also come trackers, etc. Sites forget that if I can't get something from their site, it's pretty much guaranteed these days I can get it from somewhere else. And that somewhere else is going to be one that doesn't irritate me or run up my data use.