Disney seems to think having a key female protagonist works just fine. And the makes of Star Wars: The Force Awakens seem more than okay with highlighting her in the trailers for the film.
But, hey, Hasbro (and, apparently, Target) knows best that boys will never, ever, never ask for a set of toys that has a (gasp) girl in it. And they know that girls never, ever, never ask for (gasp) Star Wars toys, right?
And so, they know that nobody will ever, ever, ever notice leaving out that character, Rey. So they can fill in the gap with a couple of generic bad guys.
And Target thought that was so cool, that was the Target Exclusive action figure set they ordered from Hasbro.
It's remarkable to think that, after all the grief to date, this remains an issue.
‘Star Wars: The Force Awakens’ action-figure set excludes the film’s main character
Here we go again.
I wish I could say, that I am surprised.
The more things change, the more they remain the same.
smh
I'm pretty sure I saw a Rey figure when images of the toy line leaked a couple months ago. is Target maybe out of stock?
edit: nevermind, didn't read it first.
This is ridiculous. Maybe this is a scene.
You couldn't get your hands on a Leia doll back in the day either. Stupid toy makers.
Carrie was also mistreated by the franchise. It's rather disturbing. The young starlett also is being denied a once in a lifetime opportunity to make some money.
I had a hard time finding a Rey "Black Series" with BB-8. Had to get it from eBay. I thought it was sold out.
I spent Collector prices to get a complete set of Star Wars: Rebels action figures. The two boxes that commanded the highest prices (literally 40% of the overall purchase amount) were the ones with the female characters, Hera and Sabine. Not because they're popular, but because the toys are super-rare, and therefore more valuable. It's a ridiculous imbalance.
I had all the Leia figures back in the day – and they hot top priority.