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What is it about insurance commercials these days?

I swear to God, the funniest commercials on TV right now, and for a while, are from Geico — with Progressive and Farmers trailing closely behind.

I'm not sure why that's the case (at least to my aesthetic), but as I'm FFing through commercials on the DVR, those are the ones that make me stop and watch.

GEICO: https://www.youtube.com/user/GEICO
Progressive: https://www.youtube.com/user/progressive
Farmers: https://www.youtube.com/user/farmersinsurance

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5 thoughts on “What is it about insurance commercials these days?”

Simon Vince says:

Fri 22-Jun-18 10:12pm at 10:12pm

I don't knoweither, but, I think it started with the Aflac duck. Then they got funnier every year.

Reply
Kee Hinckley says:

Fri 22-Jun-18 10:13pm at 10:13pm

It’s true.

Reply
Dave Hill says:

Fri 22-Jun-18 10:21pm at 10:21pm

+Simon Vince Oooh. Yeah, AFLAC.

Reply
L Gorrie (Australia) says:

Sat 23-Jun-18 2:09am at 2:09am

Enjoy it while you can. Adverts down here are all about "tugging at the heart strings". You get some nice music, visual beauty, huggable words, then BAM! Road accident insurance, or a new detergent commercial.

Reply
Dave Hill says:

Sat 23-Jun-18 4:38pm at 4:38pm

+L Gorrie Oh, we get those, too, but there's an interesting strain of insurance commercials that have taken on absurdist humor as their way to attract eyeballs. Very different from the traditional insurance commercial focusing on profound, gravitas-oozing announcers / actors intoning how much insurance company X will be there for you when something awful happens.

Reply

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This is not normal.

It is, in fact, not just profoundly *weird*, but genuinely threatening. A man who could write this (or approve of its writing) has a solid chance of becoming President of the United States.

That must not happen.

The views expressed by me on this weblog are mine alone and do not necessarily reflect the views of my employer, my church, my party, my candidate, my community, my wife, my friends, or, on occasion, myself.

Views expressed by others are, well, theirs. I reserve the right to delete them, but it’s usually better to let the marketplace of ideas hold sway, even if some packages are long past their expiry date.

Stuff I link to? Sometimes it’s because I agree with it. Sometimes because I disagree with it, but want to point (mockingly, in some cases) to my sources regardless; I have a liberal arts background; I believe in citations. And linking to stuff is what the Internet is about.