Because I want Walmart to know when my birthday is. So that they can suggest to my friends that they buy me something. At Walmart.
I don't shop at Walmart, quite intentionally. I don't see why I'd want to have other shop for me there. #ddtb
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Walmart buys a Facebook-based calendar app to get a look at customers' dates
The retailer has bought Social Calendar, a Facebook app that tracks birthdays and other life events, in an effort to get deeper into customers' lives.
I have deleted my Facebook account last week – and the world still turns.
Thanks. Now I'm even happier that I turned down requests from friends involving that app.