{"id":2093,"date":"2012-08-31T17:13:31","date_gmt":"2012-09-01T00:13:31","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/heroes\/?p=2093"},"modified":"2012-08-31T17:13:31","modified_gmt":"2012-09-01T00:13:31","slug":"on-why-ncsoft-is-killing-off-city-of-heroes","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/heroes\/2012\/08\/on-why-ncsoft-is-killing-off-city-of-heroes.html","title":{"rendered":"On why NCSoft is killing off City of Heroes"},"content":{"rendered":"<p><a href=\"https:\/\/hill-kleerup.org\/blog\/heroes\/wp\/wp-content\/uploads\/2012\/08\/money.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2094\" title=\"Money\" src=\"https:\/\/hill-kleerup.org\/blog\/heroes\/wp\/wp-content\/uploads\/2012\/08\/money-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/hill-kleerup.org\/blog\/heroes\/wp\/wp-content\/uploads\/2012\/08\/money-300x200.jpg 300w, https:\/\/hill-kleerup.org\/blog\/heroes\/wp\/wp-content\/uploads\/2012\/08\/money-650x433.jpg 650w, https:\/\/hill-kleerup.org\/blog\/heroes\/wp\/wp-content\/uploads\/2012\/08\/money.jpg 900w\" sizes=\"auto, (max-width: 300px) 85vw, 300px\" \/><\/a><\/p>\n<p>It&#8217;s the money, stupid. \u00a0The game is doing okay, but in context, it&#8217;s not in NCSoft&#8217;s interest to keep it up and running.<\/p>\n<p>Based on <a href=\"http:\/\/global.ncsoft.com\/global\/board\/attachmentfile.aspx?BID=ir_pr&amp;BNo=25&amp;No=0\">their Investor Relations report<\/a> (PDF) of August 2012:<\/p>\n<ol>\n<li>NCSoft considers CoH an MMOG, which has a life cycle of 5-10 years. \u00a0Introduced in 2004, that makes CoH 8 years old, close to end-of-life. (p. 4)<\/li>\n<li>CoH revenues are a tiny fraction of NCSoft&#8217;s income, vs. Aion and Lineage 1 and 2 &#8212; about 2% of sales. (p. 7 and 13)<\/li>\n<li>North America and Europe sales are a tiny fraction of NCSoft&#8217;s revenue (p. 13)<\/li>\n<li>CoH saw a tiny increase in sales over the last year, but as\u00a0\u00a0<a href=\"http:\/\/www.escapistmagazine.com\/news\/view\/119398-NCsoft-Shuts-Down-City-of-Heroes\">The Escapist<\/a> notes, that with the change-over to the blended business model &#8220;City of Heroes Freedom,&#8221; which was meant to significantly increase revenues &#8212; which didn&#8217;t happen. (p. 13)<\/li>\n<li>NCSoft profit and net income is way down. (p. 20)<\/li>\n<li>Company focus is on two big launches this year, <em>Blade and Soul<\/em> and <em>Guild Wars 2. <\/em>(p. 16-18)<\/li>\n<\/ol>\n<p>Bottom line (so to speak), City of Heroes and, more importantly, Paragon Studios, was a distraction for a company in financial trouble and focused on upcoming releases. The revenue stream was small and going nowhere. \u00a0From a purely business standpoint, it makes all the sense in the world for them to pull the plug.<\/p>\n<p>But it still sucks big-time for the players.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s the money, stupid. \u00a0The game is doing okay, but in context, it&#8217;s not in NCSoft&#8217;s interest to keep it up and running. Based on their Investor Relations report (PDF) of August 2012: NCSoft considers CoH an MMOG, which has a life cycle of 5-10 years. \u00a0Introduced in 2004, that makes CoH 8 years old, &hellip; <a href=\"https:\/\/hill-kleerup.org\/blog\/heroes\/2012\/08\/on-why-ncsoft-is-killing-off-city-of-heroes.html\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;On why NCSoft is killing off City of Heroes&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[15,10],"tags":[],"class_list":["post-2093","post","type-post","status-publish","format-standard","hentry","category-city-of-heroes","category-true-life"],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/heroes\/wp-json\/wp\/v2\/posts\/2093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/heroes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/heroes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/heroes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/heroes\/wp-json\/wp\/v2\/comments?post=2093"}],"version-history":[{"count":2,"href":"https:\/\/hill-kleerup.org\/blog\/heroes\/wp-json\/wp\/v2\/posts\/2093\/revisions"}],"predecessor-version":[{"id":2096,"href":"https:\/\/hill-kleerup.org\/blog\/heroes\/wp-json\/wp\/v2\/posts\/2093\/revisions\/2096"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/heroes\/wp-json\/wp\/v2\/media?parent=2093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/heroes\/wp-json\/wp\/v2\/categories?post=2093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/heroes\/wp-json\/wp\/v2\/tags?post=2093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}