Did you forget to defrost the rolls?  Do not panic.

1. Preheat the oven to 225°.
2. Take the rolls from the freezer and place them in the pan.
3. Place the rolls in the oven on a middle rack.
4. Place another baking sheet, half-filled with water, on a lower rack.
5. Turn the oven off.
6. After 15-20 minutes, check the rolls. If they have doubled in size, they are ready to bake.
7. Now you can follow the package instructions to bake the rolls.

Source:  30seconds.com