{"id":10624,"date":"2006-12-07T13:46:25","date_gmt":"2006-12-07T20:46:25","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/2006\/12\/07\/brand-new.html"},"modified":"2006-12-07T13:46:25","modified_gmt":"2006-12-07T20:46:25","slug":"brand_new","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2006\/12\/07\/brand_new.html","title":{"rendered":"Brand New"},"content":{"rendered":"

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Brand New is a spiffy website that looks at changes in brands and logos in the business world. It’s something that fascinates me — I’m very much into both iconography and design (strictly as an amateur), so I’m always intrigued by the new while pining for the old. <\/p>\n

Current hits: <\/p>\n

    \n
  1. \nOld Navy<\/a> goes a bit more sleek and trendy, and so loses some that classic look about it. Thumbs down.\n<\/li>\n
  2. \nSam’s Club<\/a> (pictured) tries to go all classy. Um … yeah … Thumbs down.<\/li>\n
  3. \nThe newly-merged Alcatel-Lucent<\/a> (also pictured) has a new logo reminiscent of neither the old ones. A pity — I like<\/em> both the old ones. I assume I’ll eventually see the new ones go up at the complex at Lucent Dr. — unless they’re going to change the street name, too. Thumbs down.<\/li>\n<\/ol>\n

    Too many corporate logo changes are change-for-change’s-sake, and all three of these appear to be in that boat (maybe not the 3rd, since there was in fact a new corporate identity to build, but, jeez, how uninspiring can you get?). <\/p>\n","protected":false},"excerpt":{"rendered":"

    Brand New is a spiffy website that looks at changes in brands and logos in the business world. It’s something that fascinates me — I’m very much into both…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[35],"tags":[],"class_list":["post-10624","post","type-post","status-publish","format-standard","hentry","category-big-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":128087,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/09\/18\/logos-and-changes-and-brands-oh-my.html","url_meta":{"origin":10624,"position":0},"title":"Logos and Changes and Brands, Oh My!","author":"***Dave","date":"Fri 18-Sep-15 1:42pm","format":false,"excerpt":"If there is one truism, it's that art is in the eye of the beholder. That goes for brand changes, too. Some of these revamped logos -- such as for Radio Shack and Verizon -- I actually like in comparison to the previous versions. There's no accounting for taste (including\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":49342,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/01\/23\/pokebranding.html","url_meta":{"origin":10624,"position":1},"title":"Pokebranding","author":"***Dave","date":"Fri 23-Jan-15 11:02am","format":false,"excerpt":"Gotta brand 'em all!This is actually an interesting exercise, turning Pokemon characters into corporate logos. Nicely done. Pokemon as corporate brands - Reimagining Pokemon as Company Logos - Pictogram: A San Francisco Design Shop Pictogram's Sebastiaan de With re-imagines Pok\u00e9mon as company logos and brands. View on Google+","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":32544,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/02\/22\/logoriffic.html","url_meta":{"origin":10624,"position":2},"title":"Logoriffic","author":"***Dave","date":"Fri 22-Feb-13 9:02am","format":false,"excerpt":"I knew about some of these. But, man, I'd pay money to watch the Nuggets play with that logo on their uniform. (Though I'm really unclear what's happening with his feet ...) The 7 Most Ridiculous Rough Drafts of Famous Brand Logos Most successful brands have instantly recognizable logos. However,\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25584,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/01\/19\/excuse-me-while-i-go-see-a-man-about-a-comic-book.html","url_meta":{"origin":10624,"position":3},"title":"Excuse me while I go see a man about a comic book","author":"***Dave","date":"Thu 19-Jan-12 6:17pm","format":false,"excerpt":"Posting this (again) for two reasons.1. In the promotional material provided, DC shows how the logo will be used ... and some of the applications aren't bad.2. The site author suggests it looks like a toilet seat, which it will now forever be fixed in my mind as. My further\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"http:\/\/images0-focus-opensocial.googleusercontent.com\/gadgets\/proxy?container=focus&gadget=a&resize_h=100&url=http%3A%2F%2Fdcu.blog.dccomics.com%2Ffiles%2F2012%2F01%2F1_h4uml2utzcy9u2pbt34-150x150.jpg","width":350,"height":200},"classes":[]},{"id":137495,"url":"https:\/\/hill-kleerup.org\/blog\/2018\/12\/27\/logo-changes-of-2018.html","url_meta":{"origin":10624,"position":4},"title":"Logo changes of 2018","author":"***Dave","date":"Thu 27-Dec-18 7:01pm","format":false,"excerpt":"Honestly, none of the ones listed thrill me, though the MailChimp one isn't bad. The rest range from unnecessary (really, \"Dunkin'\"?) to the unfortunate (I frankly liked the old Animal Planet logo) to the outright ugly and brand-damaging (looking at you, Best Buy). Significantly change logos when (a) what you\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":130911,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/06\/19\/and-i-have-a-pretty-spiffy-daughter-too.html","url_meta":{"origin":10624,"position":5},"title":"And I have a pretty spiffy daughter, too","author":"***Dave","date":"Sun 19-Jun-16 6:50pm","format":false,"excerpt":"But, then, almost every day is Daughter's Day around here, right, +Margie Kleerup? Originally shared by +Kay Hill: Happy Father's Day to the best dad in the world, +Dave Hill\u200b. Hope your day is great and I won't cringe TOO much when B-5 comes around. \u00a0 View on Google+","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2016\/06\/f8f8e35f3e5136d402bb6bc26e3dbaaff5b651e4cf767850e277ac14f6cf8e2c951.jpgimgmax%3D660.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/10624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=10624"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/10624\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=10624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=10624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=10624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}