While there remain complaints about how commercialized TV has become, product placement in shows, etc., the Golden Age of TV was a hugely commercial venture, with the “Product XYZ Comedy Hour” and regular “commercials” which were the actors in the show strolling off to the side to talk about how spiffy Product XYZ was.<\/p>\n
I was watching a DVD of the first season of Perry Mason<\/em>, and noticed something odd about the credits at the end. What was in those boxes the credits were wrapping around. Look like … pieces of evidence? No, it’s …<\/em><\/p>\n It’s pictures of the show’s sponsor’s products. Cleanser. Soap. A variety of similar items. In the end titles.<\/p>\n They’d never do that today — but, of course, today the end-titles are compressed into a 15-second speed-reading compressed blip-vert themselves, so that something else (a “real” commercial) can be shown sooner, or longer, or in the other half of the screen.<\/p>\n","protected":false},"excerpt":{"rendered":" While there remain complaints about how commercialized TV has become, product placement in shows, etc., the Golden Age of TV was a hugely commercial venture, with the “Product XYZ Comedy…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[35,40],"tags":[],"class_list":["post-11161","post","type-post","status-publish","format-standard","hentry","category-big-business","category-media-tv"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3608,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/10\/19\/business_ethics.html","url_meta":{"origin":11161,"position":0},"title":"Business ethics","author":"***Dave","date":"Sat 19-Oct-02 7:54am","format":false,"excerpt":"We ordered our sprinklers blown by company ABC. Joe-Bob arrived for the appointment. He was indeed the person assigned, since they called me on the phone to report that he...","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"https:\/\/hill-kleerup.org\/blog\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7321,"url":"https:\/\/hill-kleerup.org\/blog\/2005\/03\/30\/rise_of_the_dar.html","url_meta":{"origin":11161,"position":1},"title":"Rise of the Dark M-pire","author":"***Dave","date":"Wed 30-Mar-05 5:51pm","format":false,"excerpt":"Oh. My. A commercial tie-in to a media product that's well done, to the point of being damned funny for a product that actually looks like I want it Obviously...","rel":"","context":"In "Food & Drink"","block_context":{"text":"Food & Drink","link":"https:\/\/hill-kleerup.org\/blog\/category\/food-drink"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13121,"url":"https:\/\/hill-kleerup.org\/blog\/2008\/07\/16\/let_a_thousand_blog_post.html","url_meta":{"origin":11161,"position":2},"title":"Let a thousand blog post titles bloom!","author":"***Dave","date":"Wed 16-Jul-08 6:49am","format":false,"excerpt":"The 100 Most Influential Taglines Since 1948. As in commercial taglines \/ product mottos \/ advertising jingles, as judged by actual advertising, marketing, and\u00a0branding people.\u00a0 The top ten taglines: \u00a0...","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"https:\/\/hill-kleerup.org\/blog\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":31621,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/12\/04\/tweets-from-2012-12-04.html","url_meta":{"origin":11161,"position":3},"title":"Tweets from 2012-12-04","author":"***Dave","date":"Tue 4-Dec-12 9:45pm","format":false,"excerpt":"Trying to decide if Microsoft's product placement in #H50 is more irksome or hysterical in its blatancy. # 4 of 5 stars to The Twelve, Volume 1 by J. Michael Straczynski Link # 4 of 5 stars to Fables, Vol. 17 by Bill Willingham Link #","rel":"","context":"In "~Tweets"","block_context":{"text":"~Tweets","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/tweets"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9526,"url":"https:\/\/hill-kleerup.org\/blog\/2006\/06\/15\/yummy_yummy_yum.html","url_meta":{"origin":11161,"position":4},"title":"Yummy, yummy, yummy, I got kids in my tummy!","author":"***Dave","date":"Thu 15-Jun-06 9:13am","format":false,"excerpt":"Followed a bumper sticker for a while on the freeway yesterday. 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I had their address, though, so I entered...","rel":"","context":"In "Hi-Tech"","block_context":{"text":"Hi-Tech","link":"https:\/\/hill-kleerup.org\/blog\/category\/hi-tech"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/11161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=11161"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/11161\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=11161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=11161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=11161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}