{"id":11427,"date":"2007-08-30T09:04:26","date_gmt":"2007-08-30T16:04:26","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/2007\/08\/30\/online-advertisings-impact.html"},"modified":"2007-08-30T09:04:26","modified_gmt":"2007-08-30T16:04:26","slug":"online_advertisings_impac","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2007\/08\/30\/online_advertisings_impac.html","title":{"rendered":"Online advertising’s impact"},"content":{"rendered":"

Cost models for online ads are based on clicks — the more click-throughs, the more revenue becauses of (presumably) the more impact of the ads.<\/p>\n

But some new studies indicate that online ads can have significant implicit  <\/em>impact on memory<\/a> — retention of words and images and associations that may only come into play later, and without any immediate click-throughs.<\/p>\n

\n

Explicit memory involves facts learned through conscious interaction, while implicit memory involves unconscious retention. Explicitly remembered information includes ad slogans, product benefits, and website addresses. In contrast, implicit memory might only come into play when external stimuli trigger concepts. For instance, a consumer might only recall a brand of toothpaste from a television ad when he or she discovers it while browsing in a store. Or the consumer might develop an unconscious affinity for a certain brand despite not knowing specific facts about it.<\/p>\n

Subjects who paid attention to a banner advertisement were more likely than those who didn’t to recall whole words and facts from the ad — facts stored in explicit memory. All ads had the same level of impact in the unconscious explicit memory, however, whether or not they’d been clicked.<\/p>\n<\/blockquote>\n

All of which makes me glad that I run Adblock Plus<\/a> in Firefox …<\/p>\n","protected":false},"excerpt":{"rendered":"

Cost models for online ads are based on clicks — the more click-throughs, the more revenue becauses of (presumably) the more impact of the ads. But some new studies indicate…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[35,6],"tags":[],"class_list":["post-11427","post","type-post","status-publish","format-standard","hentry","category-big-business","category-science"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":128029,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/09\/15\/who-blocks-the-ad-blockers.html","url_meta":{"origin":11427,"position":0},"title":"Who Blocks the Ad-Blockers?","author":"***Dave","date":"Tue 15-Sep-15 7:31am","format":false,"excerpt":"This debate comes up every few years, and each time I feel conflicted.On the one hand ...Stuff costs money. Online content costs money. Websites -- including (or especially) major media \/ journalistic websites -- get money from ads, sometimes for views, often for click-throughs. Block those ads, and the site\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5825,"url":"https:\/\/hill-kleerup.org\/blog\/2004\/07\/13\/ch_ching_5.html","url_meta":{"origin":11427,"position":1},"title":"Ch-ching!","author":"***Dave","date":"Tue 13-Jul-04 2:17pm","format":false,"excerpt":"Les mentioned today the idea of Making the Big Bucks through blog advertising, which brought to mind the modest experiment going on here. So, after a month of running Google...","rel":"","context":"In "Blogging & Internet"","block_context":{"text":"Blogging & Internet","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15941,"url":"https:\/\/hill-kleerup.org\/blog\/2009\/10\/06\/unblogged-bits-for-tuesday-06-october-2009.html","url_meta":{"origin":11427,"position":2},"title":"Unblogged Bits for Tuesday, 06 October 2009","author":"***Dave","date":"Tue 6-Oct-09 6:01pm","format":false,"excerpt":"Links (most recent first) that caught my eye, but did not warrant full-blown blog entries .... w4.jpg - I'll have to remember this line for my parents and in-laws, for whom I do tech support. Andromeda DVD news: Manufacture-on-Demand DVDs for Gene Roddenberry's Genesis II and Planet Earth | TVShowsOnDVD.com\u2026","rel":"","context":"In "Potpourri"","block_context":{"text":"Potpourri","link":"https:\/\/hill-kleerup.org\/blog\/category\/potpourri"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":49499,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/02\/05\/the-greatest-super-bowl-ad-you-never-saw.html","url_meta":{"origin":11427,"position":3},"title":"The Greatest Super Bowl Ad You Never Saw","author":"***Dave","date":"Thu 5-Feb-15 2:10pm","format":false,"excerpt":"Individual memory sucks.Or, in a few more words: Apparently a lot of people, if prompted, remember Super Bowl adverts for companies that didn't actually run Super Bowl adverts. Not only that, but they remember really, really liking them. That Super Bowl ad you loved wasn't even real Exclusive data to\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6265,"url":"https:\/\/hill-kleerup.org\/blog\/2004\/09\/30\/forever_beta.html","url_meta":{"origin":11427,"position":4},"title":"Forever Beta","author":"***Dave","date":"Thu 30-Sep-04 7:09am","format":false,"excerpt":"So why is Google News still (seemingly perpetually) in \"Beta\" testing? Because they can never, ever, make any money from it. The concept, of course, is fiendishly simple: When Google...","rel":"","context":"In "Blogging & Internet"","block_context":{"text":"Blogging & Internet","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4933,"url":"https:\/\/hill-kleerup.org\/blog\/2003\/12\/02\/biggest_stinker.html","url_meta":{"origin":11427,"position":5},"title":"Biggest. Stinker. Ever.","author":"***Dave","date":"Tue 2-Dec-03 7:05am","format":false,"excerpt":"Is there anyone out there who likes Cat in the Hat: A Michael Myers Movie, except for the inevitable couple of quoted flacks in the ads? Because every review I've...","rel":"","context":"In "Media & Culture"","block_context":{"text":"Media & Culture","link":"https:\/\/hill-kleerup.org\/blog\/category\/media"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/11427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=11427"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/11427\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=11427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=11427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=11427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}