{"id":12264,"date":"2008-06-11T20:05:43","date_gmt":"2008-06-12T03:05:43","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/2008\/06\/11\/i-still-remember-my-first-kinkos.html"},"modified":"2008-06-11T20:05:43","modified_gmt":"2008-06-12T03:05:43","slug":"i_still_remember_my_first","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2008\/06\/11\/i_still_remember_my_first.html","title":{"rendered":"I still remember my first Kinko’s"},"content":{"rendered":"
<\/div>\n

It was down in “Clareville” — the “Village” in Claremont, right near the south end of campus and, neatly enough, my dorm. I just needed some fliers copied.<\/p>\n

At the time, Kinko’s was first and foremost a copy shop, specializing, in this case, in college traffic — copying papers, handouts for profs, etc. I had no idea, in fact, that it wasn’t just a local shop until I ran across another one, post-graduation. in another town.<\/p>\n

Over the years, it grew up into more of a print shop, then started adding in design work and graphics workstations and package shipping and all sorts of office-related services. They were bought by FedEx a few years back … became “FedEx Kinko’s” …<\/p>\n

… and now they’re all being turned into “FedEx Office” stores<\/a>.<\/p>\n

*sigh*<\/p>\n

There seem to be two reasons for the change. An obvious one is to drop the cutsie name and try and be more of a Serious Business Store. The background reason is that FedEx plans to write off over $800MM from the original purchase due to the loss of the “valuable” Kinko’s name, making the return on the investment look a lot better than it has been.<\/p>\n

So, in the end, the name didn’t really fail. It just wasn’t needed any more.<\/p>\n

Bye, Kinko’s.<\/p>\n

<\/p>\n

(via kottke<\/a>)<\/p>\n

<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

It was down in “Clareville” — the “Village” in Claremont, right near the south end of campus and, neatly enough, my dorm. I just needed some fliers copied. 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