{"id":135072,"date":"2017-10-11T15:01:21","date_gmt":"2017-10-11T21:01:21","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/?p=135072"},"modified":"2017-10-11T23:28:15","modified_gmt":"2017-10-12T05:28:15","slug":"drug-companies-want-side-effects","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2017\/10\/11\/drug-companies-want-side-effects.html","title":{"rendered":"When drug companies want MORE side effects"},"content":{"rendered":"<p>When humans hears a long, laundry list of things, they tend to tune it out. The result?<\/p>\n<ul>\n<li>If you list a dozen possible serious side effects of a drug, people will be concerned.<\/li>\n<li>If you list a dozen possible serious side effects <i>mixed in<\/i> with a dozen minor side effects, people will be <i>less<\/i> concerned.<\/li>\n<li>Even if you emphasize the serious ones in larger, bolded red print, people will apparently mentally sum it up as &#8220;It side effects,&#8221; and be less concerned.<\/li>\n<li>(And, I suspect, if you rattle off three dozen side effects as fast as you can in a lower town of voice in the middle of the commercial, it has even <i>less<\/i> effect.)<\/li>\n<\/ul>\n<p>I&#8217;m pretty sure the pharmaceutical companies are aware of this.<\/p>\n<blockquote class=\"sm2wp\"><p><a style=\"display: inline;\" href=\"https:\/\/arstechnica.com\/science\/2017\/10\/whoops-drug-ads-gloss-over-risks-with-a-mind-trick-thats-backed-by-the-fda\/#p3\"><br \/>\n<img decoding=\"async\" style=\"max-width: 650px;\" src=\"https:\/\/lh3.googleusercontent.com\/proxy\/PpY3fH5n43ZzeipRPeLA7vq_rPGS6bEjXjzJjCWHin-SFXoBylG1MXhplwQKYBnD1hVBCQWrl6BeaVZaDGMGkP0fcPxP7cbD6Lucpxvk-ApIErUSpAcyPTUv=w506-h910\" border=\"0\" \/><br \/>\n<\/a><br \/>\n<span style=\"font-size: large;\"><a href=\"https:\/\/arstechnica.com\/science\/2017\/10\/whoops-drug-ads-gloss-over-risks-with-a-mind-trick-thats-backed-by-the-fda\/#p3\">Whoops: Drug ads gloss over risks with a mind trick\u2014that\u2019s backed by the FDA<\/a><\/span><br \/>\nDrug makers are supposed to be forthcoming with health risks\u2014and the more the better.<\/p><\/blockquote>\n<p><span style=\"font-size: small;\"><a href=\"https:\/\/plus.google.com\/+DaveHill47\/posts\/fBXYE2wnmLw\">View on Google+<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When humans hears a long, laundry list of things, they tend to tune it out. The result? If you list a dozen possible serious side effects of a drug, people will be concerned. If you list a dozen possible serious side effects mixed in with a dozen minor side effects, people will be less concerned. &hellip; <a href=\"https:\/\/hill-kleerup.org\/blog\/2017\/10\/11\/drug-companies-want-side-effects.html\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;When drug companies want MORE side effects&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":135081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[106,35,80,134,6],"tags":[1263,1264],"class_list":["post-135072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plusposts","category-big-business","category-media-commercial","category-health-care","category-science","tag-advertisement","tag-dilution"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2017\/10\/unnamed-30.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":38137,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/07\/03\/side-effects-may-vary.html","url_meta":{"origin":135072,"position":0},"title":"&quot;Side Effects May Vary!&quot;","author":"***Dave","date":"Wed 3-Jul-13 5:13pm","format":false,"excerpt":"So it's important to understand three\u00a0things:1. All medications have effects -- usually multiple ones. \u00a0The hope (and hopefully confirmed by testing) is that the effect you want (\"Make me not be sick with this disease!\") is more valuable than the \"side\" effects you don't want (tumors, cancer, hair loss, dementia).\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":523,"url":"https:\/\/hill-kleerup.org\/blog\/2001\/09\/26\/treading_carefu.html","url_meta":{"origin":135072,"position":1},"title":"Treading carefully","author":"***Dave","date":"Wed 26-Sep-01 8:45am","format":false,"excerpt":"Treading carefully The Justice Department is pressing for expanded powers after 9-11. That's only natural -- we all want to find a way to be safer than we currently are....","rel":"","context":"In &quot;Homeland Security&quot;","block_context":{"text":"Homeland Security","link":"https:\/\/hill-kleerup.org\/blog\/category\/politics-law\/homeland-security"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5170,"url":"https:\/\/hill-kleerup.org\/blog\/2003\/10\/21\/the_end_of_the.html","url_meta":{"origin":135072,"position":2},"title":"The End of the World As They Knew It","author":"***Dave","date":"Tue 21-Oct-03 10:10am","format":false,"excerpt":"I've long been fascinated with the link between the eruption\/destruction of the volcano Thera and the collapse of Minoan civilization. The theory, first proposed in 1939, conjured up images of...","rel":"","context":"In &quot;Science &amp; Nature&quot;","block_context":{"text":"Science &amp; Nature","link":"https:\/\/hill-kleerup.org\/blog\/category\/science"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15004,"url":"https:\/\/hill-kleerup.org\/blog\/2009\/06\/12\/cheating-death.html","url_meta":{"origin":135072,"position":3},"title":"Cheating Death!","author":"***Dave","date":"Fri 12-Jun-09 7:46am","format":false,"excerpt":"George describing the side-effects of his various meds reminded me of the always-amusing Colbert Report segments where Colbert pokes fun at celebrity pundit endorsements of health products with unabashed flogging of various offerings by Prescott Pharmaceuticals (\"The last word in medicine, because Prescott is often, literally, our patients\u2019 last word\").\u00a0\u2026","rel":"","context":"In &quot;Health&quot;","block_context":{"text":"Health","link":"https:\/\/hill-kleerup.org\/blog\/category\/health"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":132821,"url":"https:\/\/hill-kleerup.org\/blog\/2017\/02\/10\/costs-lots-helps-not-so-much.html","url_meta":{"origin":135072,"position":4},"title":"Costs lots, helps not so much","author":"***Dave","date":"Fri 10-Feb-17 2:01pm","format":false,"excerpt":"\"The bad news is, this new cancer wonder drug will cost you $171,000 for a 12 month supply. The good news is, you'll probably only need two months of it.\"And it's not like these new drugs are giving the patients a couple of months of extra fun; it sounds like\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":62,"url":"https:\/\/hill-kleerup.org\/blog\/2003\/07\/02\/getting_serious.html","url_meta":{"origin":135072,"position":5},"title":"Getting serious","author":"***Dave","date":"Wed 2-Jul-03 9:47pm","format":false,"excerpt":"I have all sorts of serious political stuff I really want to blog about, but I'm still kind of tired, and still kind of catching up on eleventy-dozen things, and...","rel":"","context":"In &quot;Blogging &amp; Internet&quot;","block_context":{"text":"Blogging &amp; Internet","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/135072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=135072"}],"version-history":[{"count":1,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/135072\/revisions"}],"predecessor-version":[{"id":135082,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/135072\/revisions\/135082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media\/135081"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=135072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=135072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=135072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}