{"id":135369,"date":"2017-11-17T08:18:56","date_gmt":"2017-11-17T15:18:56","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/?p=135369"},"modified":"2017-11-18T01:56:12","modified_gmt":"2017-11-18T08:56:12","slug":"atlas","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2017\/11\/17\/atlas.html","title":{"rendered":"&#8220;Atlas!&#8221;"},"content":{"rendered":"<p>This Squarespace commercial has been out for a while, but I only spotted it while binge-watching some shows while sick. It&#8217;s both funny in that &#8220;<a href=\"https:\/\/www.sadanduseless.com\/2014\/09\/awkward-album-covers\/\">awkward album covers<\/a>&#8221; way, but also a useful look at how branding can help distinguish (or not distinguish) a person or company.<\/p>\n<p>&nbsp;<\/p>\n<div><iframe loading=\"lazy\" frameborder=\"0\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/y1BDlYa0saY\" width=\"100%\"><\/iframe><\/div>\n<p><span style=\"font-size: small;\"><a href=\"https:\/\/plus.google.com\/+DaveHill47\/posts\/gtkvur91Wmf\">View on Google+<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Squarespace commercial has been out for a while, but I only spotted it while binge-watching some shows while sick. It&#8217;s both funny in that &#8220;awkward album covers&#8221; way, but also a useful look at how branding can help distinguish (or not distinguish) a person or company. &nbsp; View on Google+<\/p>\n","protected":false},"author":2,"featured_media":135375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[106,80,42],"tags":[129],"class_list":["post-135369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plusposts","category-media-commercial","category-media-music","tag-humor"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2017\/11\/Squarespace_MakeItStandOutAtlas171.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":32076,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/01\/05\/multiplatform-branding-solutions.html","url_meta":{"origin":135369,"position":0},"title":"Multiplatform Branding Solutions!","author":"***Dave","date":"Sat 5-Jan-13 12:57pm","format":false,"excerpt":"Think Web 3.0! SEO Consultants Are Standing By!Reshared post from +Lucas Wiman Embedded Link Stale Bagel Marketing Strategies Google+: View post on Google+","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":129326,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/01\/02\/what-brilliant-product-branding-exec-thought-this-was-a-good-idea.html","url_meta":{"origin":135369,"position":1},"title":"What brilliant product branding exec thought this was a good idea?","author":"***Dave","date":"Sat 2-Jan-16 11:47pm","format":false,"excerpt":"\"Disney's Old Yeller Dog Food\"? Can I save the proofs of purchase for a box of ammo, too?(h\/t +Kay Hill) \u00a0 View on Google+","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2016\/01\/download_20160101_123218.jpgimgmax%3D660.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":9206,"url":"https:\/\/hill-kleerup.org\/blog\/2006\/01\/24\/identify_the_sp.html","url_meta":{"origin":135369,"position":2},"title":"Identify the speaker","author":"***Dave","date":"Tue 24-Jan-06 10:34am","format":false,"excerpt":"Can you distinguish between statements uttered by Jerry Falwell or Pat Robertson, vs. those uttered by Osama Bin Laden? Me neither. Which is not to say that they're necessarily the...","rel":"","context":"In &quot;Religion&quot;","block_context":{"text":"Religion","link":"https:\/\/hill-kleerup.org\/blog\/category\/religion"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":39096,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/10\/08\/no-really-go-with-the-professional-design.html","url_meta":{"origin":135369,"position":3},"title":"No, really, go with the professional design","author":"***Dave","date":"Tue 8-Oct-13 5:29pm","format":false,"excerpt":"Because while professionals sometimes get it wrong, amateur designs are rarely as good as people think they should be. \u00a0\"How hard can it be?\" \"We'll let someone try for free.\"The new Colorado tourism logo (https:\/\/hill-kleerup.org\/blog\/2013\/08\/31\/cologorado.html) has is flaws (though I think it is a lot better, especially as a branding\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11568,"url":"https:\/\/hill-kleerup.org\/blog\/2007\/07\/30\/military_logos_from_aroun.html","url_meta":{"origin":135369,"position":4},"title":"Military logos from around the world","author":"***Dave","date":"Mon 30-Jul-07 6:23am","format":false,"excerpt":"This could actually be a fascinating branding project, but the selection of defense department\/ministry logos given in this article is a bit too limited (and a remarkable number of former...","rel":"","context":"In &quot;Geopolitical Brouhaha&quot;","block_context":{"text":"Geopolitical Brouhaha","link":"https:\/\/hill-kleerup.org\/blog\/category\/geopolitical-brouhaha"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":135641,"url":"https:\/\/hill-kleerup.org\/blog\/2017\/12\/13\/introduction-diet-coke.html","url_meta":{"origin":135369,"position":5},"title":"On the Introduction of Diet Coke","author":"***Dave","date":"Wed 13-Dec-17 10:57am","format":false,"excerpt":"While a bit self-congratulatory in places, this history of the development and roll-out of Diet Coke has some interesting trivia tidbits (the lower case \"d\" in the name was both a branding and legal decision) that make it worth a read. The Extraordinary Story of How Diet Coke Came to\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2017\/12\/diet-coke-debut.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/135369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=135369"}],"version-history":[{"count":1,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/135369\/revisions"}],"predecessor-version":[{"id":135376,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/135369\/revisions\/135376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media\/135375"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=135369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=135369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=135369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}