{"id":135774,"date":"2018-01-08T13:36:09","date_gmt":"2018-01-08T20:36:09","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/?p=135774"},"modified":"2018-01-08T19:30:03","modified_gmt":"2018-01-09T02:30:03","slug":"rise-fall-margarine","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2018\/01\/08\/rise-fall-margarine.html","title":{"rendered":"The Rise and Fall of Margarine"},"content":{"rendered":"

We were very much a margarine household when I was growing up in the 60s-70s — soft margarine in tubs was a convenience, as well as being (per the accepted wisdom of the day) healthier than all that milk fat.<\/p>\n

Today, I’m more than happy to deal with regular butter (just as spreadable when not kept in the fridge, which isn’t necessary if you eat it on a regular basis).<\/p>\n

Reading the history of margarine — why it was actually such a useful idea, the fight against its spread (so to speak) in the US, and how it peaked then fell — is an interesting glimpse into food fashion and how things were not always as they are today, and won’t be tomorrow, either.<\/p>\n


\n
\n<\/a>
\nI can believe it\u2019s not butter: The rise and fall of margarine<\/a><\/span>
\nYou may not have seen the commercial in years, but you\u2019d recognize the setup instantly. Sweeping chords play and a day-dreaming, bespectacled housewife sighs as the screen does that fuzzy flashback fade. There are quick shots of vaguely fairy tale locales\u2014an Italian palazzo, stately fountains, a rose garden straight out of Beauty And The Beast\u2014and our suburban soccer mom reappears in flowing gown and sparkling jewels. Then we pan to the best gem …<\/p><\/blockquote>\n

View on Google+<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

We were very much a margarine household when I was growing up in the 60s-70s — soft margarine in tubs was a convenience, as well as being (per the accepted wisdom of the day) healthier than all that milk fat. Today, I’m more than happy to deal with regular butter (just as spreadable when not … Continue reading “The Rise and Fall of Margarine”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":135778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[106,38,70,108,4],"tags":[1398,1399],"class_list":["post-135774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plusposts","category-food-drink","category-health-science","category-history","category-personal","tag-butter","tag-oleo"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2018\/01\/unnamed-40.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":133228,"url":"https:\/\/hill-kleerup.org\/blog\/2017\/04\/07\/the-margarine-business-is-slip-sliding-away.html","url_meta":{"origin":135774,"position":0},"title":"The margarine business is slip-sliding away","author":"***Dave","date":"Fri 7-Apr-17 1:45pm","format":false,"excerpt":"Americans, apparently, have decided the risks (and yummy goodness) of butter fat are outweighed by the risks of transfats and whatever else goes into margarine and other butter substitutes. Which is leading to a decline in major brands, and food megacorporations looking to offload them.We were definitely a margarine family\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":46017,"url":"https:\/\/hill-kleerup.org\/blog\/2014\/10\/22\/no-buts-its-got-to-be-butter.html","url_meta":{"origin":135774,"position":1},"title":"No Buts, It's Got To Be Butter!","author":"***Dave","date":"Wed 22-Oct-14 2:31pm","format":false,"excerpt":"I grew up in a margarine household, because back in the day, everyone knew that Butter Is Bad and Margarine Is Marvelous.Fast forward [mumblety] years, and the equation is now different. Maybe. Sorta. Butter isn't great for you, but transfatty margarines are distinctly worse, but some are getting better, but\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":29971,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/08\/25\/eleanor-roosevelt-and-margarine.html","url_meta":{"origin":135774,"position":2},"title":"Eleanor Roosevelt and Margarine","author":"***Dave","date":"Sat 25-Aug-12 9:11pm","format":false,"excerpt":"A fabulous mish-mosh of history and historical figure. A remarkably modern woman, was Mrs. Roosevelt.Reshared post from +George Wimanh\/t Ed Darrell for (yet another) reason why the First Lady Of The World was so awesome (read down to the end for a great quote) Embedded Link Why a First Lady\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18349,"url":"https:\/\/hill-kleerup.org\/blog\/2010\/08\/31\/unblogged-bits-tue-31-aug-10-1730.html","url_meta":{"origin":135774,"position":3},"title":"Unblogged Bits (Tue. 31-Aug-10 1730)","author":"***Dave","date":"Tue 31-Aug-10 5:30pm","format":false,"excerpt":"Links (most recent first) that caught my eye, but did not warrant full-blown blog entries .... mental_floss Blog \u00bb Where Are These Thousand Islands? The Origins of 7 Condiments & Sauces mental_floss Blog \u00bb The Surprisingly Interesting History of Margarine - My mom tells stories putting the color packet into\u2026","rel":"","context":"In "Potpourri"","block_context":{"text":"Potpourri","link":"https:\/\/hill-kleerup.org\/blog\/category\/potpourri"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10533,"url":"https:\/\/hill-kleerup.org\/blog\/2006\/12\/27\/trans_fattiness.html","url_meta":{"origin":135774,"position":4},"title":"Trans Fattiness","author":"***Dave","date":"Wed 27-Dec-06 3:28pm","format":false,"excerpt":"Just in time for the holidays, Uncle Cecil dishes on trans fats. Judging from what I'm seeing in blogs and such, people just aren't getting this trans fat thing, despite...","rel":"","context":"In "Food & Drink"","block_context":{"text":"Food & Drink","link":"https:\/\/hill-kleerup.org\/blog\/category\/food-drink"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":130013,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/02\/29\/the-relatively-short-history-of-the-pbj-7.html","url_meta":{"origin":135774,"position":5},"title":"The (relatively) short history of the PB&J","author":"***Dave","date":"Mon 29-Feb-16 11:19pm","format":false,"excerpt":"I've never been much of a cold-cuts sandwich kind of guy, so my mom made PB&Js for me for school lunches through much of my pre-college career, and I still eat a fair number of them today when at home. (Our house technique is putting regular butter on the slice\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/135774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=135774"}],"version-history":[{"count":1,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/135774\/revisions"}],"predecessor-version":[{"id":135779,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/135774\/revisions\/135779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media\/135778"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=135774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=135774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=135774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}