{"id":137495,"date":"2018-12-27T19:01:05","date_gmt":"2018-12-28T02:01:05","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/2018\/12\/27\/logo-changes-of-2018.html"},"modified":"2019-01-01T17:53:16","modified_gmt":"2019-01-02T00:53:16","slug":"logo-changes-of-2018","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2018\/12\/27\/logo-changes-of-2018.html","title":{"rendered":"Logo changes of 2018"},"content":{"rendered":"<p>Honestly, none of the ones listed thrill me, though the MailChimp one isn&#39;t bad. The rest range from unnecessary (really, &quot;Dunkin&#39;&quot;?) to the unfortunate (I frankly liked the old Animal Planet logo) to the outright ugly and brand-damaging (looking at you, Best Buy). <\/p>\n<p>Significantly change logos when (a) what you have is ugly, (b) what you have is forgettable, or (c) what you have no longer reflects who you are. Otherwise you are, at best, simply enriching some very expensive advertising \/ image agency (who will <i>always<\/i> be willing to do a major redesign for you, ch-ching). Redesign for the sake of redesign rarely ends well.<\/p><\/blockquote>\n<blockquote class=\"sm2wp\"><p>\n<a style='display:inline;' href='https:\/\/www.inc.com\/sophie-downes\/best-worst-company-logo-rebrands-2018.html'><br \/>\n<img src='https:\/\/lh3.googleusercontent.com\/proxy\/6BfIE_y4GtG_Ft0N8DB3UPQALUDC53t9os3dtI10fCRBX1FGj0MF8T63nHy6i5NFqasaSlNxfOL6AhV8PCoWpxTlPsjHl9fXec-xh9AI0ax3y8D1CqvQ9QXSNzovZVzGIQqYCam3jM8uFdedd5M--i4dJQ=w506-h910' border='0' style='max-width:650px;'\/><br \/>\n<\/a><br \/>\n<span style='font-size:large;'><a href='https:\/\/www.inc.com\/sophie-downes\/best-worst-company-logo-rebrands-2018.html'>The 13 Best and Worst Logos of 2018<\/a><\/span><br \/>\nSome of these rebrands were long overdue. Others did not go over well.\n<\/p><\/blockquote>\n<p><span style='font-size:small;'><a href='https:\/\/plus.google.com\/+DaveHill47\/posts\/ALwmWxyR8nP'>Original Post<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Honestly, none of the ones listed thrill me, though the MailChimp one isn&#39;t bad. The rest range from unnecessary (really, &quot;Dunkin&#39;&quot;?) to the unfortunate (I frankly liked the old Animal Planet logo) to the outright ugly and brand-damaging (looking at you, Best Buy). Significantly change logos when (a) what you have is ugly, (b) what &hellip; <a href=\"https:\/\/hill-kleerup.org\/blog\/2018\/12\/27\/logo-changes-of-2018.html\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Logo changes of 2018&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[106,80],"tags":[],"class_list":["post-137495","post","type-post","status-publish","format-standard","hentry","category-plusposts","category-media-commercial"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":15166,"url":"https:\/\/hill-kleerup.org\/blog\/2009\/07\/10\/redesign-time-2.html","url_meta":{"origin":137495,"position":0},"title":"Redesign time","author":"***Dave","date":"Fri 10-Jul-09 1:57pm","format":false,"excerpt":"Okay, going ahead with the page redesign. Things may look a bit wonky for a while. I'll let you know when all's well (or well enough).","rel":"","context":"In &quot;Blogging - Technical&quot;","block_context":{"text":"Blogging - Technical","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/blogging-technical"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2009\/07\/construction-zone.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":37752,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/06\/10\/moons-loons-and-logo-balloons.html","url_meta":{"origin":137495,"position":1},"title":"Moons, Loons, and Logo Balloons","author":"***Dave","date":"Mon 10-Jun-13 10:17pm","format":false,"excerpt":"Nice Proctor & Gamble logo redesign, changing from a dull pair of letters to something evokes their legacy moon imagery (in spite ongoing \"It's Satanic!\" conspiracy theories). Brand New: P&G is Over the Moon Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration. View this post\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":131077,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/07\/14\/the-evolving-logos-of-mastercard.html","url_meta":{"origin":137495,"position":2},"title":"The evolving logos of MasterCard","author":"***Dave","date":"Thu 14-Jul-16 12:03pm","format":false,"excerpt":"I like the new redesign -- simpler and less fussy than the one they've had for the last couple of decades (I imprinted on their first ones, back in the day). This is a logo reworking that, once you get past all the fancy terminology and lyrical waxing, does what\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15150,"url":"https:\/\/hill-kleerup.org\/blog\/2009\/07\/08\/redesign-time.html","url_meta":{"origin":137495,"position":3},"title":"Redesign time?","author":"***Dave","date":"Wed 8-Jul-09 3:49pm","format":false,"excerpt":"I'm not wildly happy with my current blog design. There are elements of the current theme I like, and others I'm not so crazy about. I may change tweak some of the colors (things here are too green), switch\u00a0over to the blue version of the current Amazing Grace\u00a0theme, or I\u2026","rel":"","context":"In &quot;Blogging - Technical&quot;","block_context":{"text":"Blogging - Technical","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/blogging-technical"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2009\/07\/linotype.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":15168,"url":"https:\/\/hill-kleerup.org\/blog\/2009\/07\/10\/redesign-time-the-follow-up.html","url_meta":{"origin":137495,"position":4},"title":"Redesign time (the follow-up)","author":"***Dave","date":"Fri 10-Jul-09 3:59pm","format":false,"excerpt":"And ... well, we're mostly there. I've installed (actually, purchased and installed) the Thesis template theme, which is well-regarded for its flexibility and robust support. Pretty much the main bits and pieces are in place.\u00a0 And, most importantly (and the driver, once the subject came up), the Little Pictures are\u2026","rel":"","context":"In &quot;Blogging - Technical&quot;","block_context":{"text":"Blogging - Technical","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/blogging-technical"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":51293,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/05\/29\/as-a-coloradoan-i-am-required-to-comment-on-this.html","url_meta":{"origin":137495,"position":5},"title":"As a Coloradoan I am required to comment on this","author":"***Dave","date":"Fri 29-May-15 3:29pm","format":false,"excerpt":"Since Coors is, after all, our \"local\" brand of watery swill major brewery beer.Nice logo redesign. The word \"light\" looks a paradoxically a tad rugged -- but since beer is a Manly Drink, it has to remain at least a bit that way.Now back to drinking something that is not\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/137495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=137495"}],"version-history":[{"count":1,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/137495\/revisions"}],"predecessor-version":[{"id":137564,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/137495\/revisions\/137564"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=137495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=137495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=137495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}