{"id":138223,"date":"2019-03-11T19:02:17","date_gmt":"2019-03-12T01:02:17","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/?p=138223"},"modified":"2019-03-11T19:02:17","modified_gmt":"2019-03-12T01:02:17","slug":"ding-dong-avons-new-logo-is-calling","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2019\/03\/11\/ding-dong-avons-new-logo-is-calling.html","title":{"rendered":"Ding, dong … Avon’s new logo is calling …"},"content":{"rendered":"

I’m always kind of fascinated by logo design and branding. Avon’s new logo is definitely a call-out to the 70s past, and a break with the rather stark imagery they used last time around.<\/p>\n

\"\"<\/a>
The new Avon logo, 2019<\/figcaption><\/figure>\n
\"\"<\/a>
Avon logos past<\/figcaption><\/figure>\n

For myself, the 70s one is what I remember; indeed, if pressed, I couldn’t have told you that one only lasted a decade, and that there was a replacement and it’s been around for (eep!) nearly four decades.<\/p>\n

Do you want to know more?\u00a0\u00a0<\/em>Brand New: New Logo for Avon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m always kind of fascinated by logo design and branding. Avon’s new logo is definitely a call-out to the 70s past, and a break with the rather stark imagery they used last time around. For myself, the 70s one is what I remember; indeed, if pressed, I couldn’t have told you that one only lasted … Continue reading “Ding, dong … Avon’s new logo is calling …”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":138224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[80],"tags":[1790,1791],"class_list":["post-138223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-commercial","tag-avon","tag-logo"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":127861,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/09\/01\/the-new-google-logo.html","url_meta":{"origin":138223,"position":0},"title":"The New Google (Logo)","author":"***Dave","date":"Tue 1-Sep-15 12:44pm","format":false,"excerpt":"I found the odd serifed logo for Google nicely idiosyncratic. The new logo is a scosh less quirky, but a lot classier -- and a lot more flexible for various purposes.I'd rather they'd announced this simultaneous with Alphabet, since it \"feels\" like a big change, and having too many of\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":137495,"url":"https:\/\/hill-kleerup.org\/blog\/2018\/12\/27\/logo-changes-of-2018.html","url_meta":{"origin":138223,"position":1},"title":"Logo changes of 2018","author":"***Dave","date":"Thu 27-Dec-18 7:01pm","format":false,"excerpt":"Honestly, none of the ones listed thrill me, though the MailChimp one isn't bad. The rest range from unnecessary (really, \"Dunkin'\"?) to the unfortunate (I frankly liked the old Animal Planet logo) to the outright ugly and brand-damaging (looking at you, Best Buy). Significantly change logos when (a) what you\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":135919,"url":"https:\/\/hill-kleerup.org\/blog\/2018\/02\/22\/new-who.html","url_meta":{"origin":138223,"position":2},"title":"New “Who”","author":"***Dave","date":"Thu 22-Feb-18 4:45pm","format":false,"excerpt":"BBC has unveiled the new logo for Doctor Who. I like it, I really do, but, frankly, it feels like we've had more Doctor Who logos since the 1995 restart than we've had Doctors, and some of them were quite good, too. Is there a special logo-generating office at the\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2018\/02\/doctor-who-logo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":138457,"url":"https:\/\/hill-kleerup.org\/blog\/2019\/03\/28\/colorado-has-a-new-state-government-logo-im-not-impressed.html","url_meta":{"origin":138223,"position":3},"title":"Colorado has a new state government “logo”. I’m … not impressed.","author":"***Dave","date":"Thu 28-Mar-19 11:31pm","format":false,"excerpt":"Let's trade in a well-thought out logo system for something Bob down in reprographics designed for free!","rel":"","context":"In "Commercials & Branding"","block_context":{"text":"Commercials & Branding","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/media-commercial"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-government-logo.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-government-logo.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-government-logo.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-government-logo.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":129659,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/02\/07\/battle-of-logos-50.html","url_meta":{"origin":138223,"position":4},"title":"Battle of Logos 50!","author":"***Dave","date":"Sun 7-Feb-16 12:31pm","format":false,"excerpt":"Go, my tribal sportsball team! Win against the evil sportsball team of that other tribe, with their garish colors and pagan symbology!If you told me that both the Broncos and Panthers logo were from the same design hop (if not same designer), it would not at all surprise me. I\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2016\/02\/Denver-Broncos-logo-psd567455B15D.pngimgmax%3D660.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":39096,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/10\/08\/no-really-go-with-the-professional-design.html","url_meta":{"origin":138223,"position":5},"title":"No, really, go with the professional design","author":"***Dave","date":"Tue 8-Oct-13 5:29pm","format":false,"excerpt":"Because while professionals sometimes get it wrong, amateur designs are rarely as good as people think they should be. \u00a0\"How hard can it be?\" \"We'll let someone try for free.\"The new Colorado tourism logo (https:\/\/hill-kleerup.org\/blog\/2013\/08\/31\/cologorado.html) has is flaws (though I think it is a lot better, especially as a branding\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/138223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=138223"}],"version-history":[{"count":1,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/138223\/revisions"}],"predecessor-version":[{"id":138226,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/138223\/revisions\/138226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media\/138224"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=138223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=138223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=138223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}