{"id":138457,"date":"2019-03-28T23:31:11","date_gmt":"2019-03-29T05:31:11","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/?p=138457"},"modified":"2019-03-28T23:31:11","modified_gmt":"2019-03-29T05:31:11","slug":"colorado-has-a-new-state-government-logo-im-not-impressed","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2019\/03\/28\/colorado-has-a-new-state-government-logo-im-not-impressed.html","title":{"rendered":"Colorado has a new state government &#8220;logo&#8221;. I&#8217;m &#8230; not impressed."},"content":{"rendered":"<p><a href=\"https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-government-logo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-138458\" title=\"colorado government logo\" src=\"https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-government-logo-650x288.png\" alt=\"\" width=\"650\" height=\"288\" srcset=\"https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-government-logo-650x288.png 650w, https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-government-logo-150x67.png 150w, https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-government-logo-300x133.png 300w, https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-government-logo-768x341.png 768w, https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-government-logo.png 969w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/a><\/p>\n<p>Apparently I was one of the five people in the state that liked the old triangular CO logo, for use by the government in letterhead and signage and other official purposes. I thought it was clean, bold, distinctive, and useful, and it also invoked our license plates.<\/p>\n<p>As an added bonus, each state agency had a matching inverted triangle logo to use for their communications, creating a unified and attractive look.<\/p>\n<p><a href=\"https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-logo-system.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-138459\" title=\"colorado logo system\" src=\"https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-logo-system.png\" alt=\"\" width=\"524\" height=\"120\" srcset=\"https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-logo-system.png 524w, https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-logo-system-150x34.png 150w, https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-logo-system-300x69.png 300w\" sizes=\"auto, (max-width: 524px) 85vw, 524px\" \/><\/a><\/p>\n<p>The new logo? It looks like a tourist t-shirt, something you could pick up at a dozen stores on the 16th Street Mall.\u00a0 Or something to be used in promotional brochures by the state tourist board (&#8220;Come to Colorful Colorado!&#8221;).\u00a0 It&#8217;s moderately attractive, to be sure, and makes use of the state flag &#8220;C,&#8221; but I don&#8217;t see it being easily used everywhere. It will scale like crap, and really needs to be in full-color to be even recognizable. Plus, of course, now each agency will start doing their own new design-work to come up with something that (maybe) complements this, and the results are sure to be a mess.<\/p>\n<p>Everyone criticized the money spent on the previous logo, which was designed by Evan Hecox, so this time around it was done in-house &#8220;for free.&#8221; And, honestly, I think it&#8217;s worth what they paid for it.<\/p>\n<p><em>Do you want to know more?<\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/www.underconsideration.com\/brandnew\/archives\/new_logo_for_state_of_colorado_done_in_house.php?utm_source=feedly&amp;utm_medium=webfeeds\">Brand New: New Logo for State of Colorado done In-house<\/a><\/li>\n<li><a href=\"http:\/\/www.dailycamera.com\/news\/ci_32537175\/\">Gov. Jared Polis unveils new Colorado logo with tree, &#8220;C&#8221; from state flag &#8211; Boulder Daily Camera<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s trade in a well-thought out logo system for something Bob down in reprographics designed for free!<\/p>\n","protected":false},"author":2,"featured_media":138458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[80,9],"tags":[1168],"class_list":["post-138457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-commercial","category-politics-law","tag-colorado"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/colorado-government-logo.png","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":49168,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/01\/06\/design-a-logo-for-a-nyooclear-wessel.html","url_meta":{"origin":138457,"position":0},"title":"Design a logo for a nooclear wessel!","author":"***Dave","date":"Tue 6-Jan-15 1:43pm","format":false,"excerpt":"Crowdsourced designs are rarely very good (and, frankly, the example in the picture don't change my opinion of that). But if you think it would be fun to design a logo for a nuclear submarine -- the USS Colorado, currently under construction -- this is your chance.Images that are related\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":39096,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/10\/08\/no-really-go-with-the-professional-design.html","url_meta":{"origin":138457,"position":1},"title":"No, really, go with the professional design","author":"***Dave","date":"Tue 8-Oct-13 5:29pm","format":false,"excerpt":"Because while professionals sometimes get it wrong, amateur designs are rarely as good as people think they should be. \u00a0\"How hard can it be?\" \"We'll let someone try for free.\"The new Colorado tourism logo (https:\/\/hill-kleerup.org\/blog\/2013\/08\/31\/cologorado.html) has is flaws (though I think it is a lot better, especially as a branding\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":38600,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/08\/31\/cologorado.html","url_meta":{"origin":138457,"position":2},"title":"CoLOGOrado","author":"***Dave","date":"Sat 31-Aug-13 2:33pm","format":false,"excerpt":"Okay, so I tend to be resistant toward rebrandings, which as often as not appear to be hey, we have to justify our existence, so let's create a new brand kind of efforts.But that said, I really don't think this is all that bad. \u00a0It's distinctive, it's easy, it will\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6196,"url":"https:\/\/hill-kleerup.org\/blog\/2004\/04\/29\/logo_4.html","url_meta":{"origin":138457,"position":3},"title":"Logo","author":"***Dave","date":"Thu 29-Apr-04 6:48am","format":false,"excerpt":"Well, what do you know? A public aesthetic competition that I ended up choosing \"correctly.\" Denver has unveiled its new \"business\" logo. Mayor John Hickenlooper today unveiled a new Mile...","rel":"","context":"In &quot;Politics &amp; Law&quot;","block_context":{"text":"Politics &amp; Law","link":"https:\/\/hill-kleerup.org\/blog\/category\/politics-law"},"img":{"alt_text":"denver-logo.gif","src":"\/blog\/images\/denver-logo.gif","width":350,"height":200},"classes":[]},{"id":2715,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/10\/02\/you_can_trust_y.html","url_meta":{"origin":138457,"position":4},"title":"You can trust your car &#8230;","author":"***Dave","date":"Wed 2-Oct-02 7:53am","format":false,"excerpt":"It's funny how kids get stuck on a given brand. When I was growing up in California, gas station brands meant something. Shell was the Good Guys -- warm reds...","rel":"","context":"In &quot;Big Business&quot;","block_context":{"text":"Big Business","link":"https:\/\/hill-kleerup.org\/blog\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8482,"url":"https:\/\/hill-kleerup.org\/blog\/2005\/11\/01\/mourning_the_de.html","url_meta":{"origin":138457,"position":5},"title":"Mourning the Death Star","author":"***Dave","date":"Tue 1-Nov-05 10:40am","format":false,"excerpt":"A paean to the AT&T logo, which will vanish when SBC assumes the name but paints a new picture. AT&T's globe logo -- and it's stylized bell logo before that...","rel":"","context":"In &quot;Big Business&quot;","block_context":{"text":"Big Business","link":"https:\/\/hill-kleerup.org\/blog\/category\/big-business"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hill-kleerup.org\/blog\/images\/att-sphere.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/138457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=138457"}],"version-history":[{"count":1,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/138457\/revisions"}],"predecessor-version":[{"id":138460,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/138457\/revisions\/138460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media\/138458"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=138457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=138457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=138457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}