{"id":14103,"date":"2009-03-11T10:28:29","date_gmt":"2009-03-11T17:28:29","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/?p=14103"},"modified":"2009-03-11T11:24:20","modified_gmt":"2009-03-11T18:24:20","slug":"google-and-contextualized-advertising","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2009\/03\/11\/google-and-contextualized-advertising.html","title":{"rendered":"Google and contextualized advertising"},"content":{"rendered":"

I don’t see the problem here<\/a>.<\/p>\n

\n

Google on Wednesday officially announced its entry into the fray of contextualized advertising\u2014serving up advertisements in accordance with a user\u2019s prior Web-surfing habits. The move, which has raised alarm in the privacy community, carries an unprecedented privacy twist: Google users will now be able to see and edit the information the company collects about them.<\/p>\n

That strategy may mean more effective, targeted advertisements, but one might wonder why any consumer would join an effort to lure him or her into spending more.<\/p>\n<\/blockquote>\n

Advertising is about offering goods and services. I am going to be offered goods and services regardless of whether this sort of arrangement is in place or not. But if I choose to buy more, I have to take responsibility for that, not Google. And, if I’m behaving responsibly, then if I buy more, it’s because more valuable services and goods were offered to me. That’s not a bad thing<\/em>. Indeed, that’s arguably a very good thing, akin to what Amazon does when I log in and buy and browse stuff.<\/p>\n

Besides which, if it increases the revenue streams from online ads, that makes the Internet a much more viable concern for content to be supported, not by access fees, but by ads. Again, that’s not a bad thing<\/em>.<\/p>\n

And how is this going to work<\/a>?<\/p>\n

\n

In addition to being the first major company to give users the ability to see and edit the information that it has compiled, Google (NASDAQ:GOOG) is adopting the practice of competitors like Yahoo in letting users opt out of what it is calling \u201cinterest-based advertising.\u201d<\/p>\n

Google said that it will segment users along 20 categories and nearly 600 subcategories, but won’t create categories for certain hot-button privacy interests, including race, religion, sexual orientation or certain types of financial or health concerns.<\/p>\n<\/blockquote>\n

So it’s not much different from the contextualized ads I used to have in my blog, only tailored by my Google interactions. Wow, not really Teh Evil if you ask me. And if I can see how they are classifying me, and correct any mistakes — and, heck, opt out if I want … I think it’s all a good <\/em>thing.<\/p>\n

<\/p>\n

(via Les)<\/p>\n

<\/small><\/p>\n

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 <\/p>\n<\/blockquote>\n<\/blockquote>\n<\/blockquote>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

I don’t see the problem here. Google on Wednesday officially announced its entry into the fray of contextualized advertising\u2014serving up advertisements in accordance with a user\u2019s prior Web-surfing habits. The move, which has raised alarm in the privacy community, carries an unprecedented privacy twist: Google users will now be able to see and edit the … Continue reading “Google and contextualized advertising”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[35,80],"tags":[],"class_list":["post-14103","post","type-post","status-publish","format-standard","hentry","category-big-business","category-media-commercial"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":28380,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/06\/20\/denver-international-adverts.html","url_meta":{"origin":14103,"position":0},"title":"Denver International Adverts!","author":"***Dave","date":"Wed 20-Jun-12 8:01am","format":false,"excerpt":"Oh, boy, we're going to get \"the largest digital displays currently planned for any U.S. airport\" for advertisements while we stand in the security line or wait for friends and family to arrive? \u00a0Woo-hoo! Because those are just the times I need more visual stimulation and commercial messaging! Embedded Link\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25279,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/01\/11\/advertising-profit-apparently-trumps-privacy-concerns.html","url_meta":{"origin":14103,"position":1},"title":"Advertising profit apparently trumps privacy concerns","author":"***Dave","date":"Wed 11-Jan-12 10:38am","format":false,"excerpt":"I don't mind targeted advertising, personally. I'd rather see ads that are meaningful to me than ones that aren't.But, then, I don't have anything in particular to hide. Unlike, say, a gay teenager, living at home with his homophobic parents. Who, say, might have discovered that, even though he was\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":132503,"url":"https:\/\/hill-kleerup.org\/blog\/2017\/01\/04\/all-your-online-is-belong-to-us.html","url_meta":{"origin":14103,"position":2},"title":"All Your Online Is Belong To Us","author":"***Dave","date":"Wed 4-Jan-17 1:50pm","format":false,"excerpt":"Because now that the \"anything goes as long as someone is making money from it\" GOP are in power at the FCC, ISPs are dying to monetize people who use their services. And they've already filed a petition with the FCC to trash major privacy regulations finalized just last year.'Information\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5168,"url":"https:\/\/hill-kleerup.org\/blog\/2003\/10\/22\/words_mean_thin.html","url_meta":{"origin":14103,"position":3},"title":"Words mean things™","author":"***Dave","date":"Wed 22-Oct-03 6:27am","format":false,"excerpt":"A French court has ruled against Google in a potentially far-reaching decision regarding use of trademarks. The civil court in Nanterre, near Paris, fined Google \u20ac75,000 ($126,000) for allowing advertisers...","rel":"","context":"In "Media Moguls"","block_context":{"text":"Media Moguls","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/media-moguls"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25757,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/01\/26\/its-not-the-end-of-the-google-world-as-we-know-it.html","url_meta":{"origin":14103,"position":4},"title":"It's not the end of the Google world as we know it","author":"***Dave","date":"Thu 26-Jan-12 2:00pm","format":false,"excerpt":"Being more than a bit sensitive to privacy issues and the like, I was a bit worried with some BREATHLESS AND HORRIFIED articles started popping up about how GOOGLE WAS DESTROYING OUR PRIVACY AND NOT GIVING US ANY CHANCE TO AVOID IT (with great choruses of DOOOOOOOM! in the background).Reading\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26568,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/02\/21\/if-youre-worried-about-google-search-history-and-its-privacy-settings.html","url_meta":{"origin":14103,"position":5},"title":"If you're worried about Google Search History and its privacy settings …","author":"***Dave","date":"Tue 21-Feb-12 7:34pm","format":false,"excerpt":"If you're worried about Google Search History and its privacy settings ...... then here are some ways you can clear it (and leave it turned off). Personally, I'm not going to bother, but if it's something that concerns you, here you go. #ddtb Embedded Link How to Remove Your Google\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/14103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=14103"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/14103\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=14103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=14103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=14103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}