{"id":2220,"date":"2002-07-24T07:29:32","date_gmt":"2002-07-24T12:29:32","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/?p=2220"},"modified":"2002-07-24T07:29:32","modified_gmt":"2002-07-24T12:29:32","slug":"cheers","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2002\/07\/24\/cheers.html","title":{"rendered":"Cheers!"},"content":{"rendered":"

Call them “malternatives.” Call them “alcopops.” Call them “Zimalikes.” Call them “advertised incessantly, trying to get name and label recognition for their hard-liquor brethren, but not selling very well<\/a> regardless.”<\/p>\n

I’m one of the few people I know who actually drinks Zima on occasion — though it’s not, frankly, something I buy when I’m at a bar or restaurant. If we have it stocked and available at a party, we might get one person in thirty trying one (and usually another person or two saying, “Hey, I’ve never had one of those; can I have a sip?”).<\/p>\n

Still, I find it interesting that, after almost a decade of Zima’s flat sales, every other brewery and distillery seems to be launching their own malt beverage label.<\/p>\n","protected":false},"excerpt":{"rendered":"

Call them “malternatives.” Call them “alcopops.” Call them “Zimalikes.” Call them “advertised incessantly, trying to get name and label recognition for their hard-liquor brethren, but not selling very well regardless.”…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[12],"tags":[],"class_list":["post-2220","post","type-post","status-publish","format-standard","hentry","category-fourth-estate"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":49486,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/02\/03\/herbal-supplements-the-next-best-thing-to-homeopathy.html","url_meta":{"origin":2220,"position":0},"title":"Herbal Supplements: The Next Best Thing to Homeopathy!","author":"***Dave","date":"Tue 3-Feb-15 10:27pm","format":false,"excerpt":"And I'm not talking here about the dubious efficacy of herbal supplements, but how many herbal supplements are completely lacking in the herbs they are advertised to have.Of course, such supplements are not regulated as food or drugs, because FREEDOM, so nobody has had to prove that they are efficacious.\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2015\/02\/B88nclNIAAAQ4gV.pngimgmax%3D660.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2015\/02\/B88nclNIAAAQ4gV.pngimgmax%3D660.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2015\/02\/B88nclNIAAAQ4gV.pngimgmax%3D660.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":130406,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/04\/12\/if-mcdonalds-advertised-like-apple.html","url_meta":{"origin":2220,"position":1},"title":"If McDonald's advertised like Apple","author":"***Dave","date":"Tue 12-Apr-16 2:21pm","format":false,"excerpt":"Delicious advertising satire. View on Google+","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14950,"url":"https:\/\/hill-kleerup.org\/blog\/2009\/06\/03\/unblogged-bits-for-wednesday-03-june-2009.html","url_meta":{"origin":2220,"position":2},"title":"Unblogged Bits for Wednesday, 03 June 2009","author":"***Dave","date":"Wed 3-Jun-09 6:00pm","format":false,"excerpt":"Links (most recent first) that caught my eye, but did not warrant full-blown blog entries .... Cheney Now Too Radical for the Radical Right - Speaking of litmus tests ... Efforts to Protect Choice and Doctors Will Only Lead To More Violence - Ah, I see -- Tiller's death is\u2026","rel":"","context":"In "Disney\/Pixar"","block_context":{"text":"Disney\/Pixar","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/franchises\/disney"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":27853,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/05\/09\/movie-mini-review-the-dark-knight-2008.html","url_meta":{"origin":2220,"position":3},"title":"Movie Mini-Review: "The Dark Knight" (2008)","author":"***Dave","date":"Wed 9-May-12 11:10pm","format":false,"excerpt":"Yes, I broke down and, through the graces of Amazon streaming video, watch The Dark Night last night. Some very few points:1. I can see why some folks see this as The Most Awesome Comic Book Movie Ever. I didn't care for it that much, but I can appreciate it.2.\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":33619,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/05\/06\/mary-has-some-little-lambs.html","url_meta":{"origin":2220,"position":4},"title":"Mary Has Some Little Lambs","author":"***Dave","date":"Mon 6-May-13 8:39pm","format":false,"excerpt":"This one's for Margie.\u00a0 Can Triple M Bar's flock create a Colorado lamb comeback? The bleating of sheep in the barn \u2014 cries of every timbre, pitch and volume \u2014 sounds like a clamorous outdoor market in the thick of the afternoon. Ewes and lambs alike call incessantly, straining to\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12698,"url":"https:\/\/hill-kleerup.org\/blog\/2008\/02\/22\/for_all_those_who_think_a.html","url_meta":{"origin":2220,"position":5},"title":"For all those who think ambulence-chasing lawyers are the lowest form of scum …","author":"***Dave","date":"Fri 22-Feb-08 4:40pm","format":false,"excerpt":"... how about firms (as I just saw advertised on TV) who offer cash advances on potential lawsuit judgments?...","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"https:\/\/hill-kleerup.org\/blog\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/2220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=2220"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/2220\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=2220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=2220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=2220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}