{"id":2425,"date":"2002-06-26T13:14:56","date_gmt":"2002-06-26T18:14:56","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/?p=2425"},"modified":"2002-06-26T13:14:56","modified_gmt":"2002-06-26T18:14:56","slug":"the_bollywood_t","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2002\/06\/26\/the_bollywood_t.html","title":{"rendered":"The Bollywood Technique"},"content":{"rendered":"

I subscribe to a usability newsletter. A recent issue had an interesting story<\/a> on getting responses from test users on the usability of your system.<\/p>\n

It seems that one problem Asian web designers have is a reluctance to criticize interface problems. Even when they are clearly having difficulties navigating through a site, they provide little feedback on what sorts of problems they had.<\/p>\n

The article describes how couching usability testing in more dramatic terms has increased the feedback as to gotchas and problems in the system.<\/p>\n

Now Bollywood is the Hollywood of India. They make more movies then Hollywood. They are famous for movies that have long and emotionally involved plots. The movies have great pathos and excitement. In the Bollywood method Apala described a dire fantasy situation. The participant\u2019s beautiful, young, and innocent niece is about to be married. But suddenly he gets news that the prospective groom is a member of the underground. He is a hit man! His whole life story is a sham, AND HE IS ALREADY MARRIED! The participant has the evidence and must book an airline ticket for himself and the groom’s current wife to Bangalore. Time is of the essence!!!<\/p>\n

Given “permission” by the scenario, the test subjects were much more willing to critique the interface of the travel site that was being tested. It stopped being a matter of Me possibly offending You, but a matter of The Story’s Protagonist Cursing Fate and This Stupid Web Page!<\/p>\n

I suspect this might have some applicability outside of India as well.<\/p>\n","protected":false},"excerpt":{"rendered":"

I subscribe to a usability newsletter. A recent issue had an interesting story on getting responses from test users on the usability of your system. It seems that one problem…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[20],"tags":[],"class_list":["post-2425","post","type-post","status-publish","format-standard","hentry","category-hi-tech"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3962,"url":"https:\/\/hill-kleerup.org\/blog\/2003\/03\/06\/gotta_dash.html","url_meta":{"origin":2425,"position":0},"title":"Gotta dash","author":"***Dave","date":"Thu 6-Mar-03 7:07am","format":false,"excerpt":"Red Herring founder Tony Perkins' new project, the AlwaysOn Network, launched with a conspicuously awkward domain name: alwayson-network.com. Web usability rule number one: hyphenated domains suck. ... Plus you can't...","rel":"","context":"In "Blogging & Internet"","block_context":{"text":"Blogging & Internet","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":132550,"url":"https:\/\/hill-kleerup.org\/blog\/2017\/01\/12\/polish-posters-for-hollywood-movies.html","url_meta":{"origin":2425,"position":1},"title":"Polish Posters for Hollywood Movies","author":"***Dave","date":"Thu 12-Jan-17 7:07pm","format":false,"excerpt":"These are pretty darned cool (and, not occasionally, whimsical) -- posters made for Polish releases of imported American movies (from an era before such things were carefully art managed from the studio). 14 Incredible Polish Film Posters For Hollywood Movies From Pulp Fiction to Braveheart, check out these striking Polish\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":129236,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/12\/22\/on-the-forever-franchise-of-star-wars.html","url_meta":{"origin":2425,"position":2},"title":"On the Forever Franchise of "Star Wars"","author":"***Dave","date":"Tue 22-Dec-15 12:52am","format":false,"excerpt":"Frankly, if they are all (or even mostly) as good as \"The Force Awakens, \" I have no problem with an endless series of Star Wars movies. Or Marvel movies. Or whatever. I mean, we don't have problems with a TV show being 13 or 26 episodes in a single\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":133039,"url":"https:\/\/hill-kleerup.org\/blog\/2017\/03\/14\/the-trouble-with-hollywood-scientists.html","url_meta":{"origin":2425,"position":3},"title":"The Trouble with Hollywood Scientists","author":"***Dave","date":"Tue 14-Mar-17 2:02pm","format":false,"excerpt":"Actually, it's not that Hollywood doesn't understand scientists (there are plenty of them around in the LA area, really). It's just stupid, lazy writing -- especially when you get to TV where the guy who's a particle physicist in Season 1 Episode 1 will be an expert chemist, awesome geologist,\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":129031,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/12\/01\/whats-worse-than-what-hollywood-has-done-to-dumb-down-movies.html","url_meta":{"origin":2425,"position":4},"title":"What's worse than what Hollywood has done to dumb down movies?","author":"***Dave","date":"Tue 1-Dec-15 2:38pm","format":false,"excerpt":"Having Hollywood start to work with China to (a) combine paranoia about sex with paranoia about dissent and the supernatural, (b) instill humor that translates well to both American and Chinese audiences, (c) get competed out of business.Certainly there's irony that, having dominated the world box office for so long,\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5402,"url":"https:\/\/hill-kleerup.org\/blog\/2004\/03\/17\/mt_30_news.html","url_meta":{"origin":2425,"position":5},"title":"MT 3.0 news","author":"***Dave","date":"Wed 17-Mar-04 8:00am","format":false,"excerpt":"MT 3.0 is going into expanded alpha testing. Huzzah. Features on-tap: The official 3.0 release will contain a significant change to the existing interface that embraces web standards, usability and...","rel":"","context":"In "Blogging & Internet"","block_context":{"text":"Blogging & Internet","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/2425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=2425"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/2425\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=2425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=2425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=2425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}