{"id":25751,"date":"2012-01-26T07:18:59","date_gmt":"2012-01-26T14:18:59","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/2012\/01\/26\/shocking-news-getting-a-taste-makes-you-want-to-buy-more.html"},"modified":"2012-02-01T10:27:21","modified_gmt":"2012-02-01T17:27:21","slug":"shocking-news-getting-a-taste-makes-you-want-to-buy-more","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2012\/01\/26\/shocking-news-getting-a-taste-makes-you-want-to-buy-more.html","title":{"rendered":"Shocking News: Getting a Taste Makes You Want to Buy More!"},"content":{"rendered":"<p>We keep seeing this over and over again in the music and publishing world (and it&#39;s mirrored in examples from other industries): when you let people taste, sample, borrow, purchase through loss leader pricing, even &quot;shoplift&quot; product, if they like what they see they will come back and <i>buy<\/i> more.<\/p>\n<p>In this case, people who read books through the Kindle Lending Library <i>buy more books.<\/i>  Even books not in the Lending Library see a sales increase if they are part of a series that is.  #ddtb<\/p>\n<p style='clear:both;'>\n<p style='margin-bottom:5px;'><strong>Embedded Link<\/strong><\/p>\n<div style='height:120px;width:120px;overflow:hidden;float:left;margin-top:0px;padding-top:0px;margin-right:10px;vertical-align:top;text-align:center;clear:both;'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img style='max-width:none;' src='http:\/\/images0-focus-opensocial.googleusercontent.com\/gadgets\/proxy?container=focus&#038;gadget=a&#038;resize_h=100&#038;url=http%3A%2F%2Fwww.digitalbookworld.com%2Fwp-content%2Fuploads%2Fdbw12logo.jpg' border='0' \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a href='http:\/\/www.digitalbookworld.com\/2012\/kindle-owners%E2%80%99-lending-library-drive-e-book-sales-increase\/'>Kindle Owners\u2019 Lending Library Drive E-Book Sales Increase | Digital Book World<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\tSales for books available to Amazon Prime subscribers through the Kindle Owners\u2019 Lending Library have increased over the two months of the program\u2019s existence.\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p style='clear:both;'>\n","protected":false},"excerpt":{"rendered":"<p>We keep seeing this over and over again in the music and publishing world (and it&#39;s mirrored in examples from other industries): when you let people taste, sample, borrow, purchase through loss leader pricing, even &quot;shoplift&quot; product, if they like what they see they will come back and buy more. In this case, people who &hellip; <a href=\"https:\/\/hill-kleerup.org\/blog\/2012\/01\/26\/shocking-news-getting-a-taste-makes-you-want-to-buy-more.html\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Shocking News: Getting a Taste Makes You Want to Buy More!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[106,35,79,28],"tags":[107],"class_list":["post-25751","post","type-post","status-publish","format-standard","hentry","category-plusposts","category-big-business","category-media-intellectual-property","category-media-moguls","tag-ddtb"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":153528,"url":"https:\/\/hill-kleerup.org\/blog\/2021\/03\/07\/still-chatty-after-all-these-years.html","url_meta":{"origin":25751,"position":0},"title":"Still chatty after all these years","author":"***Dave","date":"Sun 7-Mar-21 12:30am","format":false,"excerpt":"The Stupid Evil Podcast is ... well, it was fun.","rel":"","context":"In &quot;DDtB-SEB Podcasts&quot;","block_context":{"text":"DDtB-SEB Podcasts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/podcasts\/ddtb-seb-podcasts"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2021\/03\/still-chatty-after-all-these-years-f7WYuWsxxqQ.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2021\/03\/still-chatty-after-all-these-years-f7WYuWsxxqQ.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2021\/03\/still-chatty-after-all-these-years-f7WYuWsxxqQ.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2021\/03\/still-chatty-after-all-these-years-f7WYuWsxxqQ.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2021\/03\/still-chatty-after-all-these-years-f7WYuWsxxqQ.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":24133,"url":"https:\/\/hill-kleerup.org\/blog\/2011\/11\/29\/comic-books-at-the-library.html","url_meta":{"origin":25751,"position":1},"title":"Comic Books at the library","author":"***Dave","date":"Tue 29-Nov-11 10:29pm","format":false,"excerpt":"I plan on dropping off my boxes of graphic novels I'm not likely to reread at our local library sometime soon. I hope some of them end upon the shelves, not just the \"Friends of the Library\" sale table. #ddtb Embedded Link DC Women Kicking Ass - Guest post: Superheroes\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":136275,"url":"https:\/\/hill-kleerup.org\/blog\/2018\/05\/06\/and-lo-there-shall-come-another-seb-podcast.html","url_meta":{"origin":25751,"position":2},"title":"And, lo, there shall come another SEB Podcast!","author":"***Dave","date":"Sun 6-May-18 2:56pm","format":false,"excerpt":"It's been an astonishing three years since +Les Jenkins and I did one of his Stupid Evil Bastard podcasts (the biggest takeaway from which was that it had been three years since we previously did it, and that was clearly way, way too long). Anyway, if you've ever wanted to\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2018\/05\/les-jenkins.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2018\/05\/les-jenkins.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2018\/05\/les-jenkins.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2018\/05\/les-jenkins.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":25968,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/02\/02\/buy-a-book-for-a-good-cause.html","url_meta":{"origin":25751,"position":3},"title":"Buy a book for a good cause","author":"***Dave","date":"Thu 2-Feb-12 7:40am","format":false,"excerpt":"John Scalzi and one of his publishers (Subterranean Press) are offering all proceeds from his ebooks through them to Planned Parenthood for breast cancer screening funds, through 8 February. It's a limited selection of books, mostly shorts, but if you like Scalzi there's probably something there you'll like. #ddtb Embedded\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":27298,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/04\/02\/foreclosures-requiring-documentation-utterly-radical.html","url_meta":{"origin":25751,"position":4},"title":"Foreclosures requiring documentation? UTTERLY RADICAL!","author":"***Dave","date":"Mon 2-Apr-12 5:32pm","format":false,"excerpt":"I can't imagine why anyone would oppose requiring changes of title be recorded with counties and that foreclosing lenders actually be able to demonstrate that they have the ownership right to do so. Apparently Colorado has an appallingly lax set of laws in this area, and bill fix that died\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":127704,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/08\/25\/happy-blogaversary-to-me.html","url_meta":{"origin":25751,"position":5},"title":"Happy Blogaversary to Me","author":"***Dave","date":"Tue 25-Aug-15 7:03am","format":false,"excerpt":"My blog is fourteen years old today. \u00a0Well, yesterday, actually. It was kind of a busy day. I started my blog, alas, after the birth of my daughter (who was a year and a half old then), but just in time (also alas) for 9\/11. And it's been running long\u2026","rel":"","context":"In &quot;Blogging &amp; Internet&quot;","block_context":{"text":"Blogging &amp; Internet","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2015\/08\/keep-calm-and-blog-on.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/25751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=25751"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/25751\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=25751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=25751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=25751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}