{"id":28264,"date":"2012-06-13T13:48:54","date_gmt":"2012-06-13T19:48:54","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/2012\/06\/13\/serving-you-ads-because-you-want-them.html"},"modified":"2012-06-13T13:48:54","modified_gmt":"2012-06-13T19:48:54","slug":"serving-you-ads-because-you-want-them","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2012\/06\/13\/serving-you-ads-because-you-want-them.html","title":{"rendered":"Serving you ads &#8230; because you WANT them!"},"content":{"rendered":"<p>That seems to be the selling point for the new ads that Microsoft will be adding to Skype calls. Quoth a spokescritter:<\/p>\n<p><i>&quot;While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences. So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we believe this will help make Skype a more engaging and useful place to have your conversations each and every day.&quot;<\/i><\/p>\n<p>Yes, because when I&#39;m on the phone with people, I usually keep the TV running so I can tell them about the ads I&#39;m watching.<\/p>\n<p>I don&#39;t object to the ads <i>per se<\/i> (esp. since I&#39;m not a Skype user), just that they&#39;re acting like they&#39;re doing us some big social favor by including them. \u00a0<\/p>\n<p>Though, who knows &#8212; maybe they can serve as topic feeders on the next Stupid Evil Podcast!<\/p>\n<p><strong>Reshared post from +<a href='https:\/\/plus.google.com\/114621063293418511073'>Ars Technica<\/a><\/strong><\/p>\n<blockquote><\/blockquote>\n<p style='clear:both;'>\n<p style='margin-bottom:5px;'><strong>Embedded Link<\/strong><\/p>\n<div style='height:120px;width:120px;overflow:hidden;float:left;margin-top:0px;padding-top:0px;margin-right:10px;vertical-align:top;text-align:center;clear:both;'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img style='max-width:none;' src='https:\/\/images0-focus-opensocial.googleusercontent.com\/gadgets\/proxy?container=focus&#038;gadget=a&#038;resize_h=100&#038;url=http%3A%2F%2Fcdn.arstechnica.net%2Fwp-content%2Fuploads%2F2012%2F06%2FConv-Ad-Screenshot-for-PR-with-Unilever-Magnum-Ad-640x464.png' border='0' \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a href='http:\/\/arstechnica.com\/information-technology\/2012\/06\/skype-calls-to-feature-ads-big-enough-to-interrupt-any-conversation\/'>Skype calls to feature ads big enough to interrupt any conversation  | Ars Technica<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\tSkype to serve up personalized ads, hoping you&#39;ll discuss them with friends. \n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p style='clear:both;'> <strong>Google+:<\/strong> <a href='https:\/\/plus.google.com\/101083456815352083930\/posts\/XzNKFtEFac9' target='_new'>View post on Google+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>That seems to be the selling point for the new ads that Microsoft will be adding to Skype calls. Quoth a spokescritter: &quot;While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences. So, you should &hellip; <a href=\"https:\/\/hill-kleerup.org\/blog\/2012\/06\/13\/serving-you-ads-because-you-want-them.html\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Serving you ads &#8230; because you WANT them!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[106],"tags":[],"class_list":["post-28264","post","type-post","status-publish","format-standard","hentry","category-plusposts"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":21688,"url":"https:\/\/hill-kleerup.org\/blog\/2011\/07\/22\/unblogged-bits-fri-22-jul-11-1732.html","url_meta":{"origin":28264,"position":0},"title":"Unblogged Bits (Fri. 22-Jul-11 1732)","author":"***Dave","date":"Fri 22-Jul-11 5:32pm","format":false,"excerpt":"Links (most recent first) that caught my eye, but did not warrant full-blown blog entries .... Borders CEO's Goodbye Email To His Customers Mass extinction easier to trigger than thought - Thaaaaat's just ... swell. Save a Dying Video Card with a Quick Bake in the Oven [Video] - That's\u2026","rel":"","context":"In &quot;Potpourri&quot;","block_context":{"text":"Potpourri","link":"https:\/\/hill-kleerup.org\/blog\/category\/potpourri"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16604,"url":"https:\/\/hill-kleerup.org\/blog\/2010\/01\/29\/new-machine-firefox-configuration.html","url_meta":{"origin":28264,"position":1},"title":"New machine: Firefox configuration","author":"***Dave","date":"Fri 29-Jan-10 6:25am","format":false,"excerpt":"One of the questions I have to ask myself about my new work machine is, what browser do I want to run on it? Ha ha ha ha ha ha haha ha ha hah ha! (sniff) Wow, I do make a funny now and again. No, honestly, I'll be putting\u2026","rel":"","context":"In &quot;Blogging - Technical&quot;","block_context":{"text":"Blogging - Technical","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/blogging-technical"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2010\/01\/old-computer.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5706,"url":"https:\/\/hill-kleerup.org\/blog\/2004\/01\/20\/because_what_th.html","url_meta":{"origin":28264,"position":2},"title":"Because what the world needs is TV-quality commercials on your web browser","author":"***Dave","date":"Tue 20-Jan-04 1:10pm","format":false,"excerpt":"New background-downloading TV-video-quality ads are on the way that don't (they say) slow down your browsing, they just lie in wait until you go to another page. Quoth the story:...","rel":"","context":"In &quot;Big Business&quot;","block_context":{"text":"Big Business","link":"https:\/\/hill-kleerup.org\/blog\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":128329,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/10\/16\/our-internet-ads-are-we-can-stop-whenever-we-want.html","url_meta":{"origin":28264,"position":3},"title":"&#8220;Our internet ads are intrusive? We can stop whenever we want!&#8221;","author":"***Dave","date":"Fri 16-Oct-15 12:29pm","format":false,"excerpt":"Forgive me if I am skeptical that this will ever be anything beyond lip service. Or, put another way, let's see the IAB and its colleagues walk the talk, rather than just tell consumers \"Yeah, we understand you don't like horrifyingly intrusive ads, we're gonna to better real soon now,\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24709,"url":"https:\/\/hill-kleerup.org\/blog\/2011\/12\/21\/adverts-in-the-stream-that-is-what-they-are.html","url_meta":{"origin":28264,"position":4},"title":"&quot;Adverts in the stream \/ That is what they are &#8230;&quot;","author":"***Dave","date":"Wed 21-Dec-11 10:45am","format":false,"excerpt":"If not a compelling reason to switch to Plus, then a reason to switch away from Facebook.Google is in the advertisement business, no question. But they tend to frame that in terms of \"How can we maintain a useful experience for people using us, while still making money?\" Whereas Facebook's\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2306,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/07\/15\/when_im_emperor.html","url_meta":{"origin":28264,"position":5},"title":"When I&#8217;m Emperor of the World &#8230;","author":"***Dave","date":"Mon 15-Jul-02 10:24am","format":false,"excerpt":"...then web advertising companies with names like Eyeblaster and EyeWonder will be sent, en masse, off to the gulags. The four companies have developed technologies that make it hard to...","rel":"","context":"In &quot;Hi-Tech&quot;","block_context":{"text":"Hi-Tech","link":"https:\/\/hill-kleerup.org\/blog\/category\/hi-tech"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/28264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=28264"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/28264\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=28264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=28264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=28264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}