{"id":2886,"date":"2002-09-09T13:08:42","date_gmt":"2002-09-09T18:08:42","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/?p=2886"},"modified":"2002-09-09T13:08:42","modified_gmt":"2002-09-09T18:08:42","slug":"engulf_devour","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2002\/09\/09\/engulf_devour.html","title":{"rendered":"Engulf + Devour"},"content":{"rendered":"

How Lay potato chips are taking over the world<\/a>.<\/p>\n

In Holland, where the Dutch tend to eat potato chips only at night, as an after-dinner snack, manager Eugene Willemsen focused his efforts on changing their habits by distributing free samples on the streets during the day. He also targeted high schools, knowing that children were driving Frito-Lay’s growth in Holland. “For us, the biggest opportunity for growth is to penetrate new occasions with salty snacks,” Willemsen said.
\nIn South Africa, national sales manager Arnold Selokane boosted sales in native townships by hiring local drivers to make deliveries, making the product seem less foreign. In China, sales director Jackson Chiu raised sales by 57 percent in one year, in part by focusing on girls and young women. “We market to girls and the boys follow,” he said. <\/p>\n

There’s a truism for you.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

How Lay potato chips are taking over the world. In Holland, where the Dutch tend to eat potato chips only at night, as an after-dinner snack, manager Eugene Willemsen focused…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[16],"tags":[],"class_list":["post-2886","post","type-post","status-publish","format-standard","hentry","category-potpourri"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8718,"url":"https:\/\/hill-kleerup.org\/blog\/2005\/08\/30\/signal_to_noise.html","url_meta":{"origin":2886,"position":0},"title":"Signal to noise","author":"***Dave","date":"Tue 30-Aug-05 8:30am","format":false,"excerpt":"When California passed a state law in 1986 to require labelling of materials that might have carcinogens and reproductive toxins, there were those who argued that it might be taken...","rel":"","context":"In "Food & Drink"","block_context":{"text":"Food & Drink","link":"https:\/\/hill-kleerup.org\/blog\/category\/food-drink"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":19137,"url":"https:\/\/hill-kleerup.org\/blog\/2010\/11\/07\/tweets-from-2010-11-07.html","url_meta":{"origin":2886,"position":1},"title":"Tweets from 2010-11-07","author":"***Dave","date":"Sun 7-Nov-10 10:43pm","format":false,"excerpt":"Remarkably cool that K likes radishes to nibble on. A bit odd, but better than potato chips. #","rel":"","context":"In "~Tweets"","block_context":{"text":"~Tweets","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/tweets"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2941,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/08\/31\/this_is_also_pr.html","url_meta":{"origin":2886,"position":2},"title":"This is also probably meaningful","author":"***Dave","date":"Sat 31-Aug-02 2:33pm","format":false,"excerpt":"Once upon a time, RPG meetings I was in were noteworthy for three things. First, good gaming. Second, good times with friends. 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