{"id":32243,"date":"2013-01-18T21:52:36","date_gmt":"2013-01-19T04:52:36","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/2013\/01\/18\/tazo.html"},"modified":"2013-01-18T21:52:36","modified_gmt":"2013-01-19T04:52:36","slug":"tazo","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2013\/01\/18\/tazo.html","title":{"rendered":"Tazo"},"content":{"rendered":"<p>As someone who checks out the tea section of the store fairly regularly, this change in logo is a bit of a shocker. I understand and agree with all the reasons for the change &#8230; but the old logo (no matter how &#8230; odd) was iconic almost in and of itself.<\/p>\n<p style='clear:both;'>\n<p style='margin-bottom:5px;'><strong>Embedded Link<\/strong><\/p>\n<div style='height:120px;width:120px;overflow:hidden;float:left;margin-top:0px;padding-top:0px;margin-right:10px;vertical-align:top;text-align:center;clear:both;'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img style='max-width:none;' src='https:\/\/images3-focus-opensocial.googleusercontent.com\/gadgets\/proxy?url=http:\/\/www.underconsideration.com\/brandnew\/archives\/tazo_00_logo.gif&#038;container=focus&#038;gadget=a&#038;rewriteMime=image\/*&#038;refresh=31536000&#038;resize_h=150&#038;resize_w=150&#038;no_expand=1' border='0' \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<a href='http:\/\/www.underconsideration.com\/brandnew\/archives\/tazo_drops_the_gothic_act.php'>Tazo Drops the Gothic Act<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\tEstablished in 1994 as an independent company and purchased by Starbucks in 1999, Tazo makes tea products and markets them as if tea were a higher calling. (I&#8217;m not knocking it, that&#8217;s just the way they do it \u2014 example of copywriting: &#8220;We experience the goodness of the leaves with all our senses, but most of all with our imaginations.&#8221;) Back in November new packaging started to appear in grocery stores and Starbucks and with the opening of the fi&#8230;\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p style='clear:both;'> <strong>Google+:<\/strong> <a href='https:\/\/plus.google.com\/101083456815352083930\/posts\/KmQLRSYF2v2' target='_new'>View post on Google+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As someone who checks out the tea section of the store fairly regularly, this change in logo is a bit of a shocker. I understand and agree with all the reasons for the change &#8230; but the old logo (no matter how &#8230; odd) was iconic almost in and of itself. Embedded Link Tazo Drops &hellip; <a href=\"https:\/\/hill-kleerup.org\/blog\/2013\/01\/18\/tazo.html\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Tazo&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[106],"tags":[],"class_list":["post-32243","post","type-post","status-publish","format-standard","hentry","category-plusposts"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8482,"url":"https:\/\/hill-kleerup.org\/blog\/2005\/11\/01\/mourning_the_de.html","url_meta":{"origin":32243,"position":0},"title":"Mourning the Death Star","author":"***Dave","date":"Tue 1-Nov-05 10:40am","format":false,"excerpt":"A paean to the AT&T logo, which will vanish when SBC assumes the name but paints a new picture. AT&T's globe logo -- and it's stylized bell logo before that...","rel":"","context":"In &quot;Big Business&quot;","block_context":{"text":"Big Business","link":"https:\/\/hill-kleerup.org\/blog\/category\/big-business"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hill-kleerup.org\/blog\/images\/att-sphere.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18186,"url":"https:\/\/hill-kleerup.org\/blog\/2010\/08\/18\/logo-tweaks.html","url_meta":{"origin":32243,"position":1},"title":"Logo tweaks","author":"***Dave","date":"Wed 18-Aug-10 11:02pm","format":false,"excerpt":"I finally (re)implemented a graphical logo here at DDtB. It's using the Droid font (which I had and used as a logo in the past, long before I ever had a Droid phone, so don't read too much into it; sometimes a typeface is just a typeface). Nothing terribly exciting,\u2026","rel":"","context":"In &quot;Blogging - Technical&quot;","block_context":{"text":"Blogging - Technical","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/blogging-technical"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3638,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/10\/14\/logo_2.html","url_meta":{"origin":32243,"position":2},"title":"Logo","author":"***Dave","date":"Mon 14-Oct-02 9:49pm","format":false,"excerpt":"Yet another contender in the World's Scariest Governmental Logo Contest: the logo of the DoD Technical Support Working Group. Hey, didn't the Mirror, Mirror universe in Star Trek use...","rel":"","context":"In &quot;Homeland Security&quot;","block_context":{"text":"Homeland Security","link":"https:\/\/hill-kleerup.org\/blog\/category\/politics-law\/homeland-security"},"img":{"alt_text":"Your Tax Dollars At Work","src":"\/blog\/images\/tswg_logo.gif","width":350,"height":200},"classes":[]},{"id":130697,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/05\/18\/dc-gets-a-new-logo-again.html","url_meta":{"origin":32243,"position":3},"title":"DC gets a new logo. Again","author":"***Dave","date":"Wed 18-May-16 8:50am","format":false,"excerpt":"After changing to the current \"peel-off\" logo four years ago, and the star-swoosh logo seven years before that, DC's come up with something ...... well, not sure how to describe it, except it's certainly Manly, with hard angles, pointy indentations, sheer flat surfaces, and ... more hard, pointy angles.While I\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":138223,"url":"https:\/\/hill-kleerup.org\/blog\/2019\/03\/11\/ding-dong-avons-new-logo-is-calling.html","url_meta":{"origin":32243,"position":4},"title":"Ding, dong &#8230; Avon&#8217;s new logo is calling &#8230;","author":"***Dave","date":"Mon 11-Mar-19 7:02pm","format":false,"excerpt":"I'm always kind of fascinated by logo design and branding. Avon's new logo is definitely a call-out to the 70s past, and a break with the rather stark imagery they used last time around. For myself, the 70s one is what I remember; indeed, if pressed, I couldn't have told\u2026","rel":"","context":"In &quot;Commercials &amp; Branding&quot;","block_context":{"text":"Commercials &amp; Branding","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/media-commercial"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":24592,"url":"https:\/\/hill-kleerup.org\/blog\/2011\/12\/16\/more-on-the-new-hp-logo-that-isnt.html","url_meta":{"origin":32243,"position":5},"title":"More on the New HP Logo that Isn&#39;t","author":"***Dave","date":"Fri 16-Dec-11 7:28am","format":false,"excerpt":"HP now says, no, that was all just design proposals, some of which have been adopted, but not the logo change.On the one hand, glad to see that HP realizes the equity it has in its current, quite serviceable log. On the other hand (while it may not be their\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/32243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=32243"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/32243\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=32243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=32243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=32243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}