{"id":39096,"date":"2013-10-08T17:29:29","date_gmt":"2013-10-08T23:29:29","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/2013\/10\/08\/no-really-go-with-the-professional-design.html"},"modified":"2013-10-09T05:47:13","modified_gmt":"2013-10-09T11:47:13","slug":"no-really-go-with-the-professional-design","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2013\/10\/08\/no-really-go-with-the-professional-design.html","title":{"rendered":"No, really, go with the professional design"},"content":{"rendered":"
Because while professionals sometimes get it wrong, amateur designs are rarely as good as people think they should be. \u00a0"How hard can it be?" "We'll let someone try for free."<\/p>\n

The new Colorado tourism logo (https:\/\/hill-kleerup.org\/blog\/2013\/08\/31\/cologorado.html<\/a>) has is flaws (though I think it is a lot better, especially as a branding label, than people think at first glance) but these "See, even my students could come up with something better" are pretty uniformly hideous, over-busy, poorly proportioned, and dubiously executed. \u00a0<\/p>\n

Remember, folks, this isn't flying on flags or emblazoning uniforms — it's a branding logo for posters and commercials and the like, a unifying design element for publicity campaigns rather than a strikingly complex piece of art in its own right.<\/p><\/div>\n

\n

\n \n <\/div>\n

Metro State students step up after controversy with new Colorado logo<\/a>
\n You ll recall that the state of Colorado s new logo \u2014 created by a team of big-name marketing and design professionals \u2014 was unveiled a few weeks ago to mixed reviews.\n <\/p>\n

View this post on Google+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Because while professionals sometimes get it wrong, amateur designs are rarely as good as people think they should be. \u00a0"How hard can it be?" "We'll let someone try for free." The new Colorado tourism logo (https:\/\/hill-kleerup.org\/blog\/2013\/08\/31\/cologorado.html) has is flaws (though I think it is a lot better, especially as a branding label, than people think … Continue reading “No, really, go with the professional design”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[106,80],"tags":[],"class_list":["post-39096","post","type-post","status-publish","format-standard","hentry","category-plusposts","category-media-commercial"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":138223,"url":"https:\/\/hill-kleerup.org\/blog\/2019\/03\/11\/ding-dong-avons-new-logo-is-calling.html","url_meta":{"origin":39096,"position":0},"title":"Ding, dong … Avon’s new logo is calling …","author":"***Dave","date":"Mon 11-Mar-19 7:02pm","format":false,"excerpt":"I'm always kind of fascinated by logo design and branding. Avon's new logo is definitely a call-out to the 70s past, and a break with the rather stark imagery they used last time around. For myself, the 70s one is what I remember; indeed, if pressed, I couldn't have told\u2026","rel":"","context":"In "Commercials & Branding"","block_context":{"text":"Commercials & Branding","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/media-commercial"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":41258,"url":"https:\/\/hill-kleerup.org\/blog\/2014\/03\/02\/warner-bros-logos.html","url_meta":{"origin":39096,"position":1},"title":"Warner Bros. Logos","author":"***Dave","date":"Sun 2-Mar-14 1:08pm","format":false,"excerpt":"While the WB shield has been, in various incarnations, the mainstay, the Warner Bros. \/ Seven Arts logo is also iconic for those of us of an age, and the Saul Bass \"W\" as well. \u00a0Very cool.\ufeff Warner Bros. logo design evolution View this post on Google+","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24592,"url":"https:\/\/hill-kleerup.org\/blog\/2011\/12\/16\/more-on-the-new-hp-logo-that-isnt.html","url_meta":{"origin":39096,"position":2},"title":"More on the New HP Logo that Isn't","author":"***Dave","date":"Fri 16-Dec-11 7:28am","format":false,"excerpt":"HP now says, no, that was all just design proposals, some of which have been adopted, but not the logo change.On the one hand, glad to see that HP realizes the equity it has in its current, quite serviceable log. On the other hand (while it may not be their\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24273,"url":"https:\/\/hill-kleerup.org\/blog\/2011\/12\/06\/stumbleupon-logo-changes.html","url_meta":{"origin":39096,"position":3},"title":"StumbleUpon logo changes","author":"***Dave","date":"Tue 6-Dec-11 6:49am","format":false,"excerpt":"And a thousand social sharing plug-ins scream and scramble to update their IMG files. #ddtb Embedded Link StumbleUpon Stumbles on Hidden Shape - Brand New","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26007,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/02\/03\/your-logo-and-a-5-year-old.html","url_meta":{"origin":39096,"position":4},"title":"Your logo and a 5-year-old","author":"***Dave","date":"Fri 3-Feb-12 1:29pm","format":false,"excerpt":"It's a cute hoot. And interesting which ones she knows (and are iconic) vs which ones she decodes (rightly or wrongly). #ddtb","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":129659,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/02\/07\/battle-of-logos-50.html","url_meta":{"origin":39096,"position":5},"title":"Battle of Logos 50!","author":"***Dave","date":"Sun 7-Feb-16 12:31pm","format":false,"excerpt":"Go, my tribal sportsball team! Win against the evil sportsball team of that other tribe, with their garish colors and pagan symbology!If you told me that both the Broncos and Panthers logo were from the same design hop (if not same designer), it would not at all surprise me. I\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2016\/02\/Denver-Broncos-logo-psd567455B15D.pngimgmax%3D660.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/39096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=39096"}],"version-history":[{"count":1,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/39096\/revisions"}],"predecessor-version":[{"id":39102,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/39096\/revisions\/39102"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=39096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=39096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=39096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}