{"id":43715,"date":"2014-07-21T09:02:16","date_gmt":"2014-07-21T15:02:16","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/2014\/07\/21\/when-brand-names-become-generic.html"},"modified":"2014-07-22T14:09:05","modified_gmt":"2014-07-22T20:09:05","slug":"when-brand-names-become-generic","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2014\/07\/21\/when-brand-names-become-generic.html","title":{"rendered":"When brand names become generic"},"content":{"rendered":"<div class=\"gpb-content\">I knew about these past cases of brand names and trademarks become generic &#8212; it&#39;s one of the dangers of being incredibly successful in your field of business. \u00a0The disturbing thing is the list of products in danger of being genericized &#8212; in that I had no idea with a couple of them that they were actual brand names, and the trademark holders should probably be disturbed by that.\ufeff<\/div>\n<p class='gpb-article' style='clear:both;'>\n<div style='overflow:hidden;margin-top:0px;padding-top:0px;margin-right:10px;vertical-align:top;text-align:center;clear:both;'>\n                                                    <img style='max-width:none;' src='https:\/\/lh6.googleusercontent.com\/proxy\/2lX3ShYtjB1oOvA2cOsaobx1LkAlA1I5Pi3aDhKaZPd1wthnNKcYrnK-PKVSwP7hITRA13PKHKOEMkkDC14OOXt7VTZ9t8a4ML1I_FEQO600G_2j_o8=w120-h120' border='0' \/>\n                                                <\/div>\n<p>                                                <a href='http:\/\/consumerist.com\/2014\/07\/19\/15-product-trademarks-that-have-become-victims-of-genericization'>15 Product Trademarks That Have Become Victims Of Genericization<\/a><br \/>\n                                                Sometimes, we hurt the ones we love. Which is why even if we didn&#8217;t mean to be so harsh, many products we use every day have become the victims of trademark genericization, meaning they&#8217;ve morphed &#8230;\n                                            <\/p>\n<p class='gpb-links' style='clear:both;'> <a class='gpb-linkback' href='https:\/\/plus.google.com\/101083456815352083930\/posts\/V2KH55PWM9i' target='_new'>View this post on Google+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I knew about these past cases of brand names and trademarks become generic &#8212; it&#39;s one of the dangers of being incredibly successful in your field of business. \u00a0The disturbing thing is the list of products in danger of being genericized &#8212; in that I had no idea with a couple of them that they &hellip; <a href=\"https:\/\/hill-kleerup.org\/blog\/2014\/07\/21\/when-brand-names-become-generic.html\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;When brand names become generic&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[106,80,24],"tags":[],"class_list":["post-43715","post","type-post","status-publish","format-standard","hentry","category-plusposts","category-media-commercial","category-writing-and-language"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":37780,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/06\/12\/generic-answers.html","url_meta":{"origin":43715,"position":0},"title":"Generic answers","author":"***Dave","date":"Wed 12-Jun-13 3:09pm","format":false,"excerpt":"Good article on generic vs name-brand OTC drugs -- analgesics, sleep aids, etc. -- and where there are (and, more often, not) differences between them. What's the Difference Between Pain Relievers? Should I Buy Generic? Dear Lifehacker, Every time I go to the pharmacy, I'm confused. What's the difference between\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":23871,"url":"https:\/\/hill-kleerup.org\/blog\/2011\/11\/20\/brand-name-nostalgia.html","url_meta":{"origin":43715,"position":1},"title":"Brand Name Nostalgia","author":"***Dave","date":"Sun 20-Nov-11 2:49pm","format":false,"excerpt":"Some of these were \"OMG, I haven't thought about that in years.\" Others were, \"OMG, they've been out of business for all these years?\" #ddtb Embedded Link 10 Brand Names Gone, But Not Forgotten - TheStreet Nostalgia may help resurrect popular brand names that have faded away.","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3063,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/08\/15\/the_names_the_t.html","url_meta":{"origin":43715,"position":2},"title":"The name&#8217;s the thing","author":"***Dave","date":"Thu 15-Aug-02 11:29am","format":false,"excerpt":"Brand names are not just words, at least as far as the brain is concerned. I suppose that shouldn't be a surprise, but it's still a bit ... worrisome....","rel":"","context":"In &quot;Science &amp; Nature&quot;","block_context":{"text":"Science &amp; Nature","link":"https:\/\/hill-kleerup.org\/blog\/category\/science"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9493,"url":"https:\/\/hill-kleerup.org\/blog\/2006\/06\/26\/branded_4.html","url_meta":{"origin":43715,"position":3},"title":"Branded","author":"***Dave","date":"Mon 26-Jun-06 2:16pm","format":false,"excerpt":"Interesting list of American brand name equity (familiarity, perceived quality, purchase consideration): 1. Reynolds Wrap Aluminum Foil 2. Ziploc Food Bags 3. Hershey's Milk Chocolate Candy Bars 4. Kleenex Facial...","rel":"","context":"In &quot;Big Business&quot;","block_context":{"text":"Big Business","link":"https:\/\/hill-kleerup.org\/blog\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":31459,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/11\/21\/leaving-the-lotus-position.html","url_meta":{"origin":43715,"position":4},"title":"Leaving the Lotus position","author":"***Dave","date":"Wed 21-Nov-12 9:06pm","format":false,"excerpt":"Apparently IBM is going to drop the Lotus name from the products it still sells that originally bore the Lotus label.As someone who was just entering the professional IT world when PCs were making an appearance, it's a wistful goodbye. I was never a big 1-2-3 user, and while my\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":43902,"url":"https:\/\/hill-kleerup.org\/blog\/2014\/07\/27\/a-comic-book-convention-by-any-other-name.html","url_meta":{"origin":43715,"position":5},"title":"A Comic [Book] Con[vention] by Any Other Name","author":"***Dave","date":"Sun 27-Jul-14 10:40pm","format":false,"excerpt":"Really, Comic-Con International, you failed to get a Trademark in 1995 for the term \"Comic Con,\" but you're issuing a cease-and-desist on Salt Lake City's Comic Con in 2014 for daring to advertise in your vicinity? \u00a0As if it's somehow going to damage your #1 position in US comic book\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/43715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=43715"}],"version-history":[{"count":1,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/43715\/revisions"}],"predecessor-version":[{"id":43753,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/43715\/revisions\/43753"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=43715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=43715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=43715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}