{"id":49281,"date":"2015-01-18T22:56:43","date_gmt":"2015-01-19T05:56:43","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/2015\/01\/18\/branded-3.html"},"modified":"2015-01-18T22:56:43","modified_gmt":"2015-01-19T05:56:43","slug":"branded-3","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2015\/01\/18\/branded-3.html","title":{"rendered":"Branded!"},"content":{"rendered":"<p>Naming new products is a lot more involved than you&#39;d think. And possibly more involved that it should be (though I do like the final decision in this particular case study).<\/p><\/blockquote>\n<blockquote class=\"sm2wp\"><p>\n<a style='display:inline;' href='http:\/\/www.nytimes.com\/2015\/01\/18\/magazine\/the-weird-science-of-naming-new-products.html'><br \/>\n<img src='https:\/\/lh6.googleusercontent.com\/proxy\/6kvjJShz46xuBd8YZW3Xfrhkqs63T9OplcgUxa-ti_QC3fSLfUv3dm5BnUzpraKV2Fe_JTJprV_42F2SZJFlasJN0p_uyeXcvQu4sWy1loepBYhogqv__F4Ie_sdeZ4E8NyidmFWQcfmFsPbr17evM8acBRs2Dnu=w506-h303' border='0' style='max-width:650px;'\/><br \/>\n<\/a><br \/>\n<span style='font-size:large;'><a href='http:\/\/www.nytimes.com\/2015\/01\/18\/magazine\/the-weird-science-of-naming-new-products.html'>The Weird Science of Naming New Products<\/a><\/span><br \/>\nTo find the perfect brand, leave no word unturned.\n<\/p><\/blockquote>\n<p><span style='font-size:small;'><a href='https:\/\/plus.google.com\/101083456815352083930\/posts\/22GDSwGTe8a'>View on Google+<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naming new products is a lot more involved than you&#39;d think. And possibly more involved that it should be (though I do like the final decision in this particular case study). The Weird Science of Naming New Products To find the perfect brand, leave no word unturned. View on Google+<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[106],"tags":[],"class_list":["post-49281","post","type-post","status-publish","format-standard","hentry","category-plusposts"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10850,"url":"https:\/\/hill-kleerup.org\/blog\/2007\/06\/14\/on_the_naming_of_names.html","url_meta":{"origin":49281,"position":0},"title":"On the naming of names","author":"***Dave","date":"Thu 14-Jun-07 11:14pm","format":false,"excerpt":"It's a Word document. It's an Excel spreadsheet. It's an Access database. It's a Powerpoint ......","rel":"","context":"In &quot;Hi-Tech&quot;","block_context":{"text":"Hi-Tech","link":"https:\/\/hill-kleerup.org\/blog\/category\/hi-tech"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":129317,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/12\/31\/on-the-naming-of-names-6.html","url_meta":{"origin":49281,"position":1},"title":"On the Naming of Names","author":"***Dave","date":"Thu 31-Dec-15 7:56pm","format":false,"excerpt":"Heh. Poor Killer Whales. Originally shared by +Les Jenkins: Pie Comic by John McNamee View on Google+","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":128670,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/11\/10\/on-the-naming-of-names-and-memory-constraints-thereto.html","url_meta":{"origin":49281,"position":2},"title":"On the Naming of Names (and memory constraints thereto)","author":"***Dave","date":"Tue 10-Nov-15 12:15pm","format":false,"excerpt":"I know names. I know faces. I just have a hell of a time connecting them. Originally shared by +Jim McCloskey: This is me. Pronouns are my friend. \u00a0 View on Google+","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2015\/11\/names.jpgimgmax%3D660.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":51410,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/06\/08\/on-the-naming-of-vitamins.html","url_meta":{"origin":49281,"position":3},"title":"On the Naming of Vitamins","author":"***Dave","date":"Mon 8-Jun-15 7:51pm","format":false,"excerpt":"Why Science needs a Branding Department to better organize some of these things. Originally shared by +Les Jenkins: View on Google+","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":130724,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/05\/22\/on-the-naming-of-names-7.html","url_meta":{"origin":49281,"position":4},"title":"On the Naming of Names","author":"***Dave","date":"Sun 22-May-16 9:51am","format":false,"excerpt":"Some of these artificially generated names aren't precisely to my taste (\"Tarch\"?), but others seem perfectly acceptible, and superior to some of the linguistic gyrations that some parents go to give their kids \"unique\" names. Baby names generated by a neural network Baby names generated by a neural network View\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":130210,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/03\/16\/on-the-naming-and-renaming-and-misspelling-of-british-place-names.html","url_meta":{"origin":49281,"position":5},"title":"On the naming (and renaming (and misspelling)) of British place names","author":"***Dave","date":"Wed 16-Mar-16 11:40pm","format":false,"excerpt":"As the article notes, British place names are gobs of Celtic, Anglo-Saxon, Norman French, and Scandinavian, stirred vigorously, then subjected to centuries of accents, internal conquests, pronunciation drift, and linguistic entropy. The results can sometimes be ... amusing. Why does Britain have such bizarre place names? Bishop\u2019s Itchington, Westley Waterless:\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/49281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=49281"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/49281\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=49281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=49281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=49281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}