{"id":50073,"date":"2015-04-14T15:54:56","date_gmt":"2015-04-14T21:54:56","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/2015\/04\/14\/omg-its-logogate-or-is-brandghazi.html"},"modified":"2015-05-06T15:02:15","modified_gmt":"2015-05-06T21:02:15","slug":"omg-its-logogate-or-is-brandghazi","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2015\/04\/14\/omg-its-logogate-or-is-brandghazi.html","title":{"rendered":"OMG! IT&#039;S LOGOGATE! OR IS BRANDGHAZI?"},"content":{"rendered":"<p>Apparently some folk are upset about Hillary Clinton;s campaign logo. The criticisms are as cogent as any ever made about any logo\/brand, and just as much of an aesthetic judgment as any other.  The article notes correctly, though, that logos these days serve a lot more purposes than just something on a lawn banner or billboard &#8212; social media, apps, this, that, and the other thing all now get branded, and whether or not you think it&#39;s ugly (I think it&#39;s uncharacteristically harsh, but it certainly stands out), it&#39;s definitely something flexible for different modes of usage.<\/p>\n<p>It&#39;s also worth noting that while the article does discuss why logo criticism is the new hot thing to do on the Internet, it also fails to take into account what I will politely call partisan fervor, i.e., there is a substantial population out there who will gleefully and enthusiastically treat any logo from The Opposition as the worst thing <i>EVER,<\/i> and will come up with every zany interpretation of its meaning and cryptic messaging and stylistic bankruptcy they can. If it were the most beautiful logo in the world, these people would say, &quot;Oh, look, it&#39;s a girly-girl logo, how typical for a <i>woman.&quot;<\/i><\/p>\n<p>Let&#39;s see what people think in a month &#8212; and how much that lines up with their intended vote.<\/p><\/blockquote>\n<blockquote class=\"sm2wp\"><p>\n<a style='display:inline;' href='http:\/\/www.wired.com\/2015\/04\/everyone-went-nuts-hillary-clintons-new-logo'><br \/>\n<img src='https:\/\/lh5.googleusercontent.com\/proxy\/dA6ostLWfKJ1gk4s3oU1uitalLKUVK54hb4lgkP8Azlx3WSS7FJkxH6UOirPJVmGhHsSpygAXnWFStFdRy_dzBmEo-6PbF1XcAF5Kg=w120-h120' border='0' style='max-width:650px;'\/><br \/>\n<\/a><br \/>\n<span style='font-size:large;'><a href='http:\/\/www.wired.com\/2015\/04\/everyone-went-nuts-hillary-clintons-new-logo'>Why Everyone Went Nuts Over Hillary Clinton&#8217;s New Logo | WIRED<\/a><\/span><br \/>\nThe masses may not like the logo, but that&rsquo;s hardly a surprise.\n<\/p><\/blockquote>\n<p><span style='font-size:small;'><a href='https:\/\/plus.google.com\/+DaveHill47\/posts\/17EyxWETi3Z'>View on Google+<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apparently some folk are upset about Hillary Clinton;s campaign logo. The criticisms are as cogent as any ever made about any logo\/brand, and just as much of an aesthetic judgment as any other. The article notes correctly, though, that logos these days serve a lot more purposes than just something on a lawn banner or &hellip; <a href=\"https:\/\/hill-kleerup.org\/blog\/2015\/04\/14\/omg-its-logogate-or-is-brandghazi.html\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;OMG! IT&#039;S LOGOGATE! OR IS BRANDGHAZI?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[106,80,532],"tags":[],"class_list":["post-50073","post","type-post","status-publish","format-standard","hentry","category-plusposts","category-media-commercial","category-elections-2016"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8156,"url":"https:\/\/hill-kleerup.org\/blog\/2005\/05\/05\/why_its_always.html","url_meta":{"origin":50073,"position":0},"title":"Why it&#8217;s always a good idea to run these things past a committee first","author":"***Dave","date":"Thu 5-May-05 6:01pm","format":false,"excerpt":"It does make you wonder what the person who designed the logo for Brazil's Instituto de Estudos Orientais was thinking of. Well, unless you look at it and have no...","rel":"","context":"In &quot;Potpourri&quot;","block_context":{"text":"Potpourri","link":"https:\/\/hill-kleerup.org\/blog\/category\/potpourri"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":51823,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/07\/23\/presidential-campaign-logos-2015.html","url_meta":{"origin":50073,"position":1},"title":"Presidential Campaign Logos 2015","author":"***Dave","date":"Thu 23-Jul-15 3:23pm","format":false,"excerpt":"Yeah, I know the election is in 2016, but given it's only July 2015, and most of these folk will have vanished from the field by the turn of the year (and there will be half a dozen additional ones), I'd rather go with the present year.I've just finished reading\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":38600,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/08\/31\/cologorado.html","url_meta":{"origin":50073,"position":2},"title":"CoLOGOrado","author":"***Dave","date":"Sat 31-Aug-13 2:33pm","format":false,"excerpt":"Okay, so I tend to be resistant toward rebrandings, which as often as not appear to be hey, we have to justify our existence, so let's create a new brand kind of efforts.But that said, I really don't think this is all that bad. \u00a0It's distinctive, it's easy, it will\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11568,"url":"https:\/\/hill-kleerup.org\/blog\/2007\/07\/30\/military_logos_from_aroun.html","url_meta":{"origin":50073,"position":3},"title":"Military logos from around the world","author":"***Dave","date":"Mon 30-Jul-07 6:23am","format":false,"excerpt":"This could actually be a fascinating branding project, but the selection of defense department\/ministry logos given in this article is a bit too limited (and a remarkable number of former...","rel":"","context":"In &quot;Geopolitical Brouhaha&quot;","block_context":{"text":"Geopolitical Brouhaha","link":"https:\/\/hill-kleerup.org\/blog\/category\/geopolitical-brouhaha"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8482,"url":"https:\/\/hill-kleerup.org\/blog\/2005\/11\/01\/mourning_the_de.html","url_meta":{"origin":50073,"position":4},"title":"Mourning the Death Star","author":"***Dave","date":"Tue 1-Nov-05 10:40am","format":false,"excerpt":"A paean to the AT&T logo, which will vanish when SBC assumes the name but paints a new picture. AT&T's globe logo -- and it's stylized bell logo before that...","rel":"","context":"In &quot;Big Business&quot;","block_context":{"text":"Big Business","link":"https:\/\/hill-kleerup.org\/blog\/category\/big-business"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hill-kleerup.org\/blog\/images\/att-sphere.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18186,"url":"https:\/\/hill-kleerup.org\/blog\/2010\/08\/18\/logo-tweaks.html","url_meta":{"origin":50073,"position":5},"title":"Logo tweaks","author":"***Dave","date":"Wed 18-Aug-10 11:02pm","format":false,"excerpt":"I finally (re)implemented a graphical logo here at DDtB. It's using the Droid font (which I had and used as a logo in the past, long before I ever had a Droid phone, so don't read too much into it; sometimes a typeface is just a typeface). Nothing terribly exciting,\u2026","rel":"","context":"In &quot;Blogging - Technical&quot;","block_context":{"text":"Blogging - Technical","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/blogging-technical"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/50073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=50073"}],"version-history":[{"count":1,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/50073\/revisions"}],"predecessor-version":[{"id":50470,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/50073\/revisions\/50470"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=50073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=50073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=50073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}