{"id":5014,"date":"2003-11-17T08:11:56","date_gmt":"2003-11-17T15:11:56","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/?p=5014"},"modified":"2003-11-17T08:11:56","modified_gmt":"2003-11-17T15:11:56","slug":"mcjobs_the_deno","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2003\/11\/17\/mcjobs_the_deno.html","title":{"rendered":"McJobs, the Denouement"},"content":{"rendered":"

After the Merriam-Websters McJobs flurry<\/a> (not to be confused with a McFlurry) of a week ago seems to be dying down, I got a trackback from the Swedish site that broke the news<\/a>, Blind H\u00f6na.<\/p>\n

Alas, neither I nor Babelfish speak Swedish, so I’m not sure what it’s saying, except to note the various people who linked back to him. There is, though, a link to an interesting article at the Register<\/i><\/a> on the matter, where M-W notes it’s just a coincidence that the reference to “McJob” in the sampler of new words disappeared just about the time McDonald’s pitched a fit about it.<\/p>\n

One side light was McDonald’s complaining that it was actually a trademarked term, related to its McJOBS program. <\/p>\n

A spokesman told AP that McJOBS\u2122 is a registered trade mark. Indeed it is, and one with an interesting history. McDonald’s first registered the term on May 16 1984, as a name and image for “training handicapped persons as restaurant employees”. But the trademarked lapsed in February 1992, and was declared ‘Dead’ by the United States Patent Office. Following the publication of Douglas Coupland’s smash Generation X<\/i> in paperback edition in October 1992 (the book first appeared in 1991), which popularized the term, McDonald’s restored the trademark.
\n“If there’s a trademarks issue it’s with the plural, not McJob,” [M-W rep] Bicknell told us.<\/p>\n

And a check back at the earlier BH site presents this further comment from M-W:<\/p>\n

As for the missing ‘McJob’ on the New Words Sampler, we felt as though there was enough misinformation and incomplete information circulating that it would be best to let the full entry and not the shorter excerpt speak for itself. We also found prior to the ‘McJob’ incident that many people were confusing the content of the ‘New Word Sampler’ with the full content of the Eleventh Edition of the Collegiate Dictionary. Accordingly, it is currently under revision; a new version will be restored soon online. “McJob” remains in all the manifestations of the Eleventh (CD-ROM, print, and online).<\/p>\n

And that’s the rest of the McStory.<\/p>\n","protected":false},"excerpt":{"rendered":"

After the Merriam-Websters McJobs flurry (not to be confused with a McFlurry) of a week ago seems to be dying down, I got a trackback from the Swedish site that…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[35],"tags":[],"class_list":["post-5014","post","type-post","status-publish","format-standard","hentry","category-big-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5051,"url":"https:\/\/hill-kleerup.org\/blog\/2003\/11\/11\/all_your_dicton.html","url_meta":{"origin":5014,"position":0},"title":"All your dictonary are belong to us!","author":"***Dave","date":"Tue 11-Nov-03 6:55am","format":false,"excerpt":"McDonald's seems to have prevailed in turning dictionaries from descriptive to descriptive-of-only-what-we-want, by getting Merriam-Webster to drop the term \"McJobs\" -- at least from its list of new words in...","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"https:\/\/hill-kleerup.org\/blog\/category\/big-business"},"img":{"alt_text":"McDictionary","src":"https:\/\/i0.wp.com\/www.hill-kleerup.org\/blog\/mcdictionary.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5056,"url":"https:\/\/hill-kleerup.org\/blog\/2003\/11\/10\/shooting_the_me.html","url_meta":{"origin":5014,"position":1},"title":"Shooting the messenger","author":"***Dave","date":"Mon 10-Nov-03 6:44am","format":false,"excerpt":"Dictionaries describe language as it is used, balancing the tensions of \"rules\" and \"reality.\" McDonald's needs to consider that, as it has a conniption over the McJob entry in the...","rel":"","context":"In "ZT & PC"","block_context":{"text":"ZT & PC","link":"https:\/\/hill-kleerup.org\/blog\/category\/zt-pc"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5771,"url":"https:\/\/hill-kleerup.org\/blog\/2004\/07\/20\/where_will_it_e.html","url_meta":{"origin":5014,"position":2},"title":"Where will it end?!","author":"***Dave","date":"Tue 20-Jul-04 2:31pm","format":false,"excerpt":"The standard retort (rightly or wrongly) to claims that the economy is improving, jobs are increasing, and outsourcing is actually good for US employment, is that the jobs that are...","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"https:\/\/hill-kleerup.org\/blog\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":38826,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/09\/27\/its-the-end-of-the-lexicographical-world-as-we-know-it.html","url_meta":{"origin":5014,"position":3},"title":"It's the End of the Lexicographical World As We Know It!","author":"***Dave","date":"Fri 27-Sep-13 5:28pm","format":false,"excerpt":"Or maybe it ain't.Very fun article (on\u00a0a book now on my wish list) about the Websters Second (1934) and Websters Third (1961) dictionaries, and how they epitomized the prescriptive vs descriptive schools of dictionary writing.Having found myself in rather vehement arguments about this lately, it was ... amusing. Especially the\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":29520,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/08\/14\/words-mean-things-3.html","url_meta":{"origin":5014,"position":4},"title":"Words mean things","author":"***Dave","date":"Tue 14-Aug-12 8:52am","format":false,"excerpt":"Some words\/definitions that have been added into the latest Merriam-Webster's Collegiate Dictionary. Surprised some of these weren't already in there. Embedded Link F-bomb, sexting, flexitarian highlight about 100 new words, definitions in dictionary NEW YORK \u2014 Top 25 words and definitions added to the latest edition of Merriam-Webster\u2019s Collegiate Dictionary:\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24167,"url":"https:\/\/hill-kleerup.org\/blog\/2011\/12\/02\/whats-all-this-brouhaha.html","url_meta":{"origin":5014,"position":5},"title":"What’s all this brouhaha?","author":"***Dave","date":"Fri 2-Dec-11 4:57pm","format":false,"excerpt":"I've been using the term \"brouhaha\" -- sometimes in public -- for decades, since I was introduced to it by the Firesign Theater's \"The Further Adventures of Nick Danger, Third Eye\" skit. \u00a0It means kerfuffle, dust-up, clamor, contentious confusion, hubbub (bub). So today I happened to run across this article\u00a0by\u2026","rel":"","context":"In "Writing and Language"","block_context":{"text":"Writing and Language","link":"https:\/\/hill-kleerup.org\/blog\/category\/writing-and-language"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/5014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=5014"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/5014\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=5014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=5014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=5014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}