{"id":502,"date":"2003-04-07T10:41:19","date_gmt":"2003-04-07T15:41:19","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/?p=502"},"modified":"2003-04-07T10:41:19","modified_gmt":"2003-04-07T15:41:19","slug":"i_hear_the_pipe","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2003\/04\/07\/i_hear_the_pipe.html","title":{"rendered":"I hear the piper piping"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"Farewell, the piper\" src=\"\/blog\/images\/bt_logo_piper.jpg\" width=\"67\" height=\"54\" border=\"0\" align=\"left\" hspace=5 \/><img loading=\"lazy\" decoding=\"async\" alt=\"Hello, the swirly, globey thing\" src=\"\/blog\/images\/bt_logo_new.jpg\" width=\"101\" height=\"50\" border=\"0\" align=\"right\" hspace=5 \/>Not to be outdone by <a href=\"https:\/\/www.hill-kleerup.org\/blog\/2003\/04\/04\/tinkering_with.html\">UPS<\/a>, BT is changing its logo, too.  Gone will be the last image of the &#8220;piper,&#8221; which conjured up something classic, magic, out of the ordinary.  In its place will be the &#8220;<a href=\"http:\/\/news.bbc.co.uk\/2\/hi\/business\/2923827.stm\">connected world<\/a>,&#8221; a swirly, 3-D set of color blobs.  <\/p>\n<p>Yeah.  Memorable.<\/p>\n<p class=\"block\">BT said its new look &#8220;reflects the wide range of activities that BT now encompasses&#8221;. <br \/>\n&#8220;It represents BT as being in-tune with the multi-media age as well as communicating the company&#8217;s international reach,&#8221; the group said in a statement.<\/p>\n<p>Somebody&#8217;s been reading too much Dilbert.<\/p>\n<p>I have the strangest feeling that, in twenty or thirty years, this sort of logo razing will be seen with the same aesthetic horror that the tearing down old buildings in the 60s and 70s &#8212; to be replaced by soulless concrete-and-mirrored-glass monstrosities, now, in turn, being torn down &#8212; is viewed with today.  In an increasingly visual world, logos are valuable thought property, and discarding them (as opposed to updating, let alone embracing, them) is like changing your name from something meaningful, like <i>Acme Sewing Machines<\/i>, to something that&#8217;s meaningless flash, like <i>Axcelgrix!<\/i><\/p>\n<p>Come to think of it, plenty of companies have been doing that, too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not to be outdone by UPS, BT is changing its logo, too. Gone will be the last image of the &#8220;piper,&#8221; which conjured up something classic, magic, out of the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[35],"tags":[],"class_list":["post-502","post","type-post","status-publish","format-standard","hentry","category-big-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10527,"url":"https:\/\/hill-kleerup.org\/blog\/2006\/12\/28\/picture_shuffle.html","url_meta":{"origin":502,"position":0},"title":"Picture Shuffle","author":"***Dave","date":"Thu 28-Dec-06 10:19am","format":false,"excerpt":"I have going on a thousand images in my blog image directory, i.e., that I've posted here to DDtB (not counting ones I've posted elseblog). For a while I've wondered...","rel":"","context":"In &quot;Blogging &amp; Internet&quot;","block_context":{"text":"Blogging &amp; Internet","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3007,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/08\/23\/occasional_just.html","url_meta":{"origin":502,"position":1},"title":"Occasional justice","author":"***Dave","date":"Fri 23-Aug-02 7:02am","format":false,"excerpt":"BT has lost its screwball suit against Prodigy in which BT claimed that it owned a patent on hyperlinks. Screw you, BT. Hope the legal fees put a serious dent...","rel":"","context":"In &quot;Hi-Tech&quot;","block_context":{"text":"Hi-Tech","link":"https:\/\/hill-kleerup.org\/blog\/category\/hi-tech"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1220,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/02\/13\/click.html","url_meta":{"origin":502,"position":2},"title":"Click","author":"***Dave","date":"Wed 13-Feb-02 8:04pm","format":false,"excerpt":"BT claims it has a patent on hyperlinks. And it's suing Prodigy for violation of that patent, with other ISPs in the cross-hairs if it wins. Not to worry. Looks...","rel":"","context":"In &quot;Hi-Tech&quot;","block_context":{"text":"Hi-Tech","link":"https:\/\/hill-kleerup.org\/blog\/category\/hi-tech"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11039,"url":"https:\/\/hill-kleerup.org\/blog\/2007\/04\/19\/tom_baker_says.html","url_meta":{"origin":502,"position":3},"title":"Tom Baker says &#8230;","author":"***Dave","date":"Thu 19-Apr-07 12:58pm","format":false,"excerpt":"... anything you want.\u00a0 Odd, yet cool.\u00a0\u00a0 It was (is?) some sort of charity\/promotion by BT, where folks could (can) send in SMS messages and have a recording of...","rel":"","context":"In &quot;Media &amp; Culture&quot;","block_context":{"text":"Media &amp; Culture","link":"https:\/\/hill-kleerup.org\/blog\/category\/media"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hill-kleerup.org\/blog\/images\/tombakersays.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":8594,"url":"https:\/\/hill-kleerup.org\/blog\/2005\/10\/03\/conference_call.html","url_meta":{"origin":502,"position":4},"title":"Conference calling","author":"***Dave","date":"Mon 3-Oct-05 8:22am","format":false,"excerpt":"Rrg. We are transitioning from Sprint's Conference Calling Service (here in the US) to a global contract with BT for conferencing services. This is a no-reservation type of setup, where...","rel":"","context":"In &quot;Hi-Tech&quot;","block_context":{"text":"Hi-Tech","link":"https:\/\/hill-kleerup.org\/blog\/category\/hi-tech"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":37938,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/06\/28\/movie-review-mission-impossible-ghost-protocol-2011.html","url_meta":{"origin":502,"position":5},"title":"Movie Review: &quot;Mission: Impossible &#8211; Ghost Protocol&quot; (2011)","author":"***Dave","date":"Fri 28-Jun-13 10:04pm","format":false,"excerpt":"ust in time to head to the airport to pick up my lovely wife, I wrapped up the M:I franchise with the most recent installment. \u00a0I will definitely be watching it again. A \u2605\u2605\u2605\u2605 review of Mission: Impossible - Ghost Protocol (2011) The last\/most recent of the MI franchise, it's\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=502"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/502\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}