{"id":50344,"date":"2015-05-05T11:27:10","date_gmt":"2015-05-05T17:27:10","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/2015\/05\/05\/the-return-of-the-twinkie.html"},"modified":"2015-05-05T11:27:10","modified_gmt":"2015-05-05T17:27:10","slug":"the-return-of-the-twinkie","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2015\/05\/05\/the-return-of-the-twinkie.html","title":{"rendered":"The Return of the Twinkie"},"content":{"rendered":"<p>The old Hostess eschewed a warehouse delivery model, since Twinkies only had a shelf life of thirty days (so much for <i>that<\/i> myth), meaning they had thousands of delivery trucks running around, and delivery costs were 36% of revenue. Not surprisingly, the new owners have fixed that issue.<\/p>\n<p>(h\/t <span class=\"proflinkWrapper\"><span class=\"proflinkPrefix\">+<\/span><a class=\"proflink\" href=\"https:\/\/plus.google.com\/118155570755046436520\" oid=\"118155570755046436520\">The Bruce, Mile High<\/a><\/span>)<\/p><\/blockquote>\n<blockquote class=\"sm2wp\"><p>\n<a style='display:inline;' href='http:\/\/www.marketplace.org\/topics\/business\/rise-fall-and-rise-again-twinkie'><br \/>\n<img src='https:\/\/lh6.googleusercontent.com\/proxy\/O2dzlV91iWgpIUBvhaEJGs2k1bhbnW6-VcLdHwOiIAWX1T5bz3BizDWZC5tk_lUbjoVZXoKFT63GgGADmspfNWRxZ_s17X1adiHYi92an9l9JX4uxxpD-GN94QhPmKHjESe0F_zpf7ogfQ7VHlB71g6FnkyJgLLq0dbk9WVs=w506-h303' border='0' style='max-width:650px;'\/><br \/>\n<\/a><br \/>\n<span style='font-size:large;'><a href='http:\/\/www.marketplace.org\/topics\/business\/rise-fall-and-rise-again-twinkie'>The rise, fall, and rise again of the Twinkie<\/a><\/span><br \/>\nHandling the Twinkie empire hasn&#8217;t been a piece of cake.\n<\/p><\/blockquote>\n<p><span style='font-size:small;'><a href='https:\/\/plus.google.com\/+DaveHill47\/posts\/fZHfxUavXS8'>View on Google+<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The old Hostess eschewed a warehouse delivery model, since Twinkies only had a shelf life of thirty days (so much for that myth), meaning they had thousands of delivery trucks running around, and delivery costs were 36% of revenue. Not surprisingly, the new owners have fixed that issue. (h\/t +The Bruce, Mile High) The rise, &hellip; <a href=\"https:\/\/hill-kleerup.org\/blog\/2015\/05\/05\/the-return-of-the-twinkie.html\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Return of the Twinkie&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[106],"tags":[],"class_list":["post-50344","post","type-post","status-publish","format-standard","hentry","category-plusposts"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3113,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/08\/08\/sic_transit_fre.html","url_meta":{"origin":50344,"position":0},"title":"Sic transit free delivery?","author":"***Dave","date":"Thu 8-Aug-02 10:34am","format":false,"excerpt":"Pizza restaurants are starting to slip delivery fees back into the mix. Not surprising, to be honest. It lets them advertise pizza prices that seem competitive, and then gives them...","rel":"","context":"In &quot;Potpourri&quot;","block_context":{"text":"Potpourri","link":"https:\/\/hill-kleerup.org\/blog\/category\/potpourri"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":32712,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/03\/04\/ups-sucks.html","url_meta":{"origin":50344,"position":1},"title":"UPS sucks","author":"***Dave","date":"Mon 4-Mar-13 10:41pm","format":false,"excerpt":"We get wine deliveries. No surprise to anyone who knows us. \u00a0We belong to a number (coughtoomanycough) wine clubs, and get wine delivered to our home. Now, wine deliveries require a signature. Make sense. I'd just as soon not have Kay finding a box of wine on the doorstep. Or\u2026","rel":"","context":"In &quot;Big Business&quot;","block_context":{"text":"Big Business","link":"https:\/\/hill-kleerup.org\/blog\/category\/big-business"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2013\/03\/katt011.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":12019,"url":"https:\/\/hill-kleerup.org\/blog\/2007\/12\/09\/oh_christmas_tree.html","url_meta":{"origin":50344,"position":2},"title":"Oh, Christmas Tree","author":"***Dave","date":"Sun 9-Dec-07 3:05pm","format":false,"excerpt":"The Ks take delivery for the season....","rel":"","context":"In &quot;Personal&quot;","block_context":{"text":"Personal","link":"https:\/\/hill-kleerup.org\/blog\/category\/personal"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/farm3.static.flickr.com\/2127\/2098328501_c7dfd33359.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":11567,"url":"https:\/\/hill-kleerup.org\/blog\/2007\/07\/30\/ups_sucks.html","url_meta":{"origin":50344,"position":3},"title":"UPS Sucks","author":"***Dave","date":"Mon 30-Jul-07 6:54am","format":false,"excerpt":"Okay, that's maybe a bit of an exaggeration for a headline.\u00a0 But, honestly, \"What has Brown done for you?\" is too often \"Failed to deliver a package but claimed that...","rel":"","context":"In &quot;Big Business&quot;","block_context":{"text":"Big Business","link":"https:\/\/hill-kleerup.org\/blog\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11365,"url":"https:\/\/hill-kleerup.org\/blog\/2007\/09\/12\/needles.html","url_meta":{"origin":50344,"position":4},"title":"Needles!","author":"***Dave","date":"Wed 12-Sep-07 9:00am","format":false,"excerpt":"HP is looking to leverage its inkjet technology for a medicine delivery system that could obsolete the dreaded hypodermic needle. The company is licensing a medical patch it has...","rel":"","context":"In &quot;Health&quot;","block_context":{"text":"Health","link":"https:\/\/hill-kleerup.org\/blog\/category\/health"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hill-kleerup.org\/blog\/images\/hypo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":11582,"url":"https:\/\/hill-kleerup.org\/blog\/2007\/07\/29\/bt07_but_the_dawn_is_brea.html","url_meta":{"origin":50344,"position":5},"title":"BT07 &#8211; &#8220;But the dawn is breaking, it&#8217;s early morn &#8230;&#8221;","author":"***Dave","date":"Sun 29-Jul-07 5:21am","format":false,"excerpt":"Eastern sky is grayish pink and orange, a touch of blue above, getting brighter by the second.\u00a0 The paper delivery guy just drove through the neighborhood. Ninety minutes, man....","rel":"","context":"In &quot;Blogathon&quot;","block_context":{"text":"Blogathon","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/blogathon"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/50344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=50344"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/50344\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=50344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=50344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=50344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}