{"id":5041,"date":"2003-11-12T06:35:38","date_gmt":"2003-11-12T13:35:38","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/?p=5041"},"modified":"2003-11-12T06:35:38","modified_gmt":"2003-11-12T13:35:38","slug":"blinded_me_with","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2003\/11\/12\/blinded_me_with.html","title":{"rendered":"Blinded me with science"},"content":{"rendered":"

The stereotype of women going nuts in a shopping mall<\/a> may be less of a stereotype than we’d like to think.<\/p>\n

German scientists analyzed activity in various parts of the brain, particularly those associated with rational thought. They found that the activity there was overwhelmed by the emotions and pleasure centers.<\/p>\n

He said: “The more expensive the product, the crazier the shoppers get. And when buying really expensive products, the part of the brain dealing with rational thought has reduced its activity to almost zero.”
\n“Bargain hunters are driven by emotional thought, not by common sense. The stimulation of the emotional centres shows that shopping is a stress relief. People do not have to think, and the brain rewards them with pleasurable feelings. By shopping, they are bypassing stress and just going with the pleasurable flow,” he added.<\/p>\n

For what it’s worth, it’s not just a female phenomenon.<\/p>\n

The scientists also found men experience a similar loss of control when offered the chance to buy electrical gadgets, fast cars and computer games.<\/p>\n

I wouldn’t plan on using this as an excuse to your spouse, however. “I just couldn’t help myself” rarely seems to work, no matter how the science may back you up.<\/p>\n","protected":false},"excerpt":{"rendered":"

The stereotype of women going nuts in a shopping mall may be less of a stereotype than we’d like to think. German scientists analyzed activity in various parts of the…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[],"class_list":["post-5041","post","type-post","status-publish","format-standard","hentry","category-science"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9205,"url":"https:\/\/hill-kleerup.org\/blog\/2006\/01\/24\/partisanship_is.html","url_meta":{"origin":5041,"position":0},"title":"Partisanship is Fun","author":"***Dave","date":"Tue 24-Jan-06 10:42am","format":false,"excerpt":"Or, more specifically, the brain rewards itself for rejecting information that contradicts what it believes. Using M.R.I. scanners, neuroscientists have now tracked what happens in the politically partisan brain when...","rel":"","context":"In "Politics & Law"","block_context":{"text":"Politics & Law","link":"https:\/\/hill-kleerup.org\/blog\/category\/politics-law"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5033,"url":"https:\/\/hill-kleerup.org\/blog\/2003\/11\/13\/obsession.html","url_meta":{"origin":5041,"position":1},"title":"Obsession","author":"***Dave","date":"Thu 13-Nov-03 11:21am","format":false,"excerpt":"Well, heck, here's a news flash: the first rush of love is an obsession, not an emotion. When you first fall in love, you are not experiencing an emotion, but...","rel":"","context":"In "Love & Marriage"","block_context":{"text":"Love & Marriage","link":"https:\/\/hill-kleerup.org\/blog\/category\/personal\/love-and-marriage"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":48751,"url":"https:\/\/hill-kleerup.org\/blog\/2014\/12\/09\/on-pseudoscience-and-shopping-at-whole-foods.html","url_meta":{"origin":5041,"position":2},"title":"On Pseudoscience and Shopping at Whole Foods","author":"***Dave","date":"Tue 9-Dec-14 9:09am","format":false,"excerpt":"An interesting, if slightly breathless article on how pseudoscience isn't just confined to places like the Creationist Museum, but to places like the Homeopathy aisle (et al.) at Whole Foods.What's particularly interesting is the immediate hopping on of folk whose particular oxen are gored over the course of the article.\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2223,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/07\/23\/folklore.html","url_meta":{"origin":5041,"position":3},"title":"Folklore","author":"***Dave","date":"Tue 23-Jul-02 8:37pm","format":false,"excerpt":"Women remember emotional stuff better than men. A thousand jokes that would only get me in trouble here are flashing through my brain ... (Via Doyce)...","rel":"","context":"In "Science & Nature"","block_context":{"text":"Science & Nature","link":"https:\/\/hill-kleerup.org\/blog\/category\/science"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8610,"url":"https:\/\/hill-kleerup.org\/blog\/2005\/09\/27\/shrinking_viole.html","url_meta":{"origin":5041,"position":4},"title":"Shrinking Violets","author":"***Dave","date":"Tue 27-Sep-05 3:39pm","format":false,"excerpt":"The studies and science behind shyness. In a study published early this year, Dr. Marco Battaglia of San Raffaele University in Milan, Italy, recruited 49 third- and fourth-grade children and...","rel":"","context":"In "Science & Nature"","block_context":{"text":"Science & Nature","link":"https:\/\/hill-kleerup.org\/blog\/category\/science"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":132081,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/11\/21\/the-unhealthy-electorate-and-trump.html","url_meta":{"origin":5041,"position":5},"title":"The Unhealthy Electorate and Trump","author":"***Dave","date":"Mon 21-Nov-16 7:47am","format":false,"excerpt":"Number crunchers at The Economist found a marginally closer statistical correlation to folk who shifted their votes to the GOP from 2012 to 2016 than \"white, no college degree\": public health statistics by county. In short, if you looked at the county based on life expectancy, obesity, diabetes, alcohol abuse,\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/5041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=5041"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/5041\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=5041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=5041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=5041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}