{"id":5066,"date":"2003-11-07T14:11:36","date_gmt":"2003-11-07T21:11:36","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/?p=5066"},"modified":"2003-11-07T14:11:36","modified_gmt":"2003-11-07T21:11:36","slug":"names_mean_thin","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2003\/11\/07\/names_mean_thin.html","title":{"rendered":"Names mean things"},"content":{"rendered":"

But sometimes they don’t mean anything more than that a name’s been given to something. Take Telstar Logistics, a “branded alter-ego<\/a>” some guy has made up — which lets him park in loading zones, give away branded pens and t-shirts as gifts, and generally look like he belongs places that he really doesn’t.<\/p>\n

It’s really tempting to think up something like this. Serval Systems, for example — or maybe something else. I do tend to use “Putti, Unlimited” as a company name when I have to put one in on forms. It’s interesting what sort of junk mail eventually arrives for me under that name …<\/p>\n","protected":false},"excerpt":{"rendered":"

But sometimes they don’t mean anything more than that a name’s been given to something. Take Telstar Logistics, a “branded alter-ego” some guy has made up — which lets him…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[16],"tags":[],"class_list":["post-5066","post","type-post","status-publish","format-standard","hentry","category-potpourri"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":27561,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/04\/25\/branded-2.html","url_meta":{"origin":5066,"position":0},"title":"Branded!","author":"***Dave","date":"Wed 25-Apr-12 9:26am","format":false,"excerpt":"Who owns what (at least as of the instant the chart was made, since this kind of stuff seems to change on a daily basis).Reshared post from +Crystal KingThis is rather enlightening. The illusion of choice. Via +reddit Google+: View post on Google+","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":49281,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/01\/18\/branded-3.html","url_meta":{"origin":5066,"position":1},"title":"Branded!","author":"***Dave","date":"Sun 18-Jan-15 10:56pm","format":false,"excerpt":"Naming new products is a lot more involved than you'd think. And possibly more involved that it should be (though I do like the final decision in this particular case study). The Weird Science of Naming New Products To find the perfect brand, leave no word unturned. View on Google+","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3033,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/08\/20\/been_a_while_si.html","url_meta":{"origin":5066,"position":2},"title":"Been a while since once of these …","author":"***Dave","date":"Tue 20-Aug-02 5:00pm","format":false,"excerpt":"What is Your Alter-Ego Personality?\" (via djinnthespazz)...","rel":"","context":"In "Personality Tests"","block_context":{"text":"Personality Tests","link":"https:\/\/hill-kleerup.org\/blog\/category\/personal\/personality-tests"},"img":{"alt_text":"princess.jpg","src":"https:\/\/i0.wp.com\/www.hill-kleerup.org\/blog\/images\/ptest\/princess.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":28265,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/06\/13\/so-the-solo-cup-lines-thing-turns-out-to-be-a-myth.html","url_meta":{"origin":5066,"position":3},"title":"So the Solo Cup lines thing turns out to be a myth","author":"***Dave","date":"Wed 13-Jun-12 1:40pm","format":false,"excerpt":"Per the update in the attached article, not to mention Snopes (http:\/\/www.snopes.com\/food\/prepare\/solocups.asp). Very sad.Also sad that the classic design is on the way out (http:\/\/www.slate.com\/articles\/business\/branded\/2011\/10\/red_cups_how_solo_s_disposable_drinking_vessel_became_an_america.single.html). It's like nothing makes sense any more ...\u00a0Reshared post from +Les JenkinsI was pretty sure that this wasn't in any way official and now SOLO\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":133346,"url":"https:\/\/hill-kleerup.org\/blog\/2017\/04\/25\/dc-pulls-a-cbs-puts-young-justice-and-live-titans-to-exclusive-channel.html","url_meta":{"origin":5066,"position":4},"title":"DC pulls a CBS, puts "Young Justice" and live "Titans" to exclusive channel","author":"***Dave","date":"Tue 25-Apr-17 12:28pm","format":false,"excerpt":"I'd already decided, sadly, that I was not going to pony up yet an additional monthly fee for CBS's exclusive digital service just so that I could watch the new Star Trek series.Alas, DC and Warner Brothers have decided to take the same route. In addition to the long-awaited third\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6672,"url":"https:\/\/hill-kleerup.org\/blog\/2004\/08\/05\/the_names_the_t.html","url_meta":{"origin":5066,"position":5},"title":"The Name’s the Thing","author":"***Dave","date":"Thu 5-Aug-04 9:28am","format":false,"excerpt":"The Institute for Naming Children Humanely purports to provide parents (in the US, at least) with guidance toward providing their children with \"humane\" names. A child's name is the most...","rel":"","context":"In "Parenting"","block_context":{"text":"Parenting","link":"https:\/\/hill-kleerup.org\/blog\/category\/personal\/parenting"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/5066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=5066"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/5066\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=5066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=5066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=5066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}