{"id":5116,"date":"2003-10-30T09:53:15","date_gmt":"2003-10-30T16:53:15","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/?p=5116"},"modified":"2003-10-30T09:53:15","modified_gmt":"2003-10-30T16:53:15","slug":"is_nothing_sacr","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2003\/10\/30\/is_nothing_sacr.html","title":{"rendered":"Is nothing sacred?"},"content":{"rendered":"

\"Brawny\"The Brawny Man is getting a makeover<\/a>.<\/p>\n

Improved Brawny’s packaging features an updated Brawny Man character that is dramatically different than his predecessor. Gone is the blonde hair and mustache. The Brawny Man for the new millennium is dark-haired, dimpled and clean-shaven, although he still wears his familiar plaid shirt.<\/p>\n

The hair and moustache was looking a little dated, to be sure. He’s basically been unchanged since 1974 <\/a>— and I know I’ve updated my <\/i>look a few times since then. <\/p>\n

In developing the new Brawny Man character, Georgia-Pacific relied on extensive consumer research and testing, as well as on feedback received during last year’s “Do You Know a Brawny Man?(TM)” contest, in which more than 4,000 people submitted essays and photos of men who exemplified the traits associated with the Brawny Man.
\n“Through last year’s contest and other consumer feedback, we discovered how clearly our core consumers identify the Brawny Man as someone who is strong in body and character, yet very sensitive,” Burandt said. “To give new life to such a beloved figure was a real challenge and something we handled carefully and by listening to consumers’ ideas.”
\nConsumers participating in a study comparing the new and old Brawny Man images overwhelmingly preferred the revised icon. When asked which icon was most appealing, 73 percent of those in the study chose the new Brawny Man, compared with just 7 percent choosing the old Brawny Man. Additionally, the consumers interviewed said the new image fit better with the brand (64 percent), appeared stronger (66 percent) and appeared to be the most well- rounded (68 percent).<\/p>\n

Because I don’t know about you, but I know I <\/i>pick my paper towels based on the fictional character on the wrapper …<\/p>\n

(via PR Bop<\/a>)<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

The Brawny Man is getting a makeover. Improved Brawny’s packaging features an updated Brawny Man character that is dramatically different than his predecessor. Gone is the blonde hair and mustache….<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[15],"tags":[],"class_list":["post-5116","post","type-post","status-publish","format-standard","hentry","category-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8601,"url":"https:\/\/hill-kleerup.org\/blog\/2005\/09\/30\/brawny_energy.html","url_meta":{"origin":5116,"position":0},"title":"Brawny energy","author":"***Dave","date":"Fri 30-Sep-05 6:25am","format":false,"excerpt":"Roger Ebert on Serenity: I'm not sure the movie would have much appeal for non-sci-fi fans, but it has the rough edges and brawny energy of a good yarn, and...","rel":"","context":"In "Firefly \/ Serenity"","block_context":{"text":"Firefly \/ Serenity","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/franchises\/media-tv-fireflyserenity"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17861,"url":"https:\/\/hill-kleerup.org\/blog\/2010\/07\/14\/unblogged-bits-wed-14-jul-10-1400.html","url_meta":{"origin":5116,"position":1},"title":"Unblogged Bits (Wed. 14-Jul-10 1400)","author":"***Dave","date":"Wed 14-Jul-10 12:00pm","format":false,"excerpt":"Links (most recent first) that caught my eye, but did not warrant full-blown blog entries .... The political consequences of economic know-nothingism - \"Four months before the midterm elections, \"virtually every Republican\" in Congress agrees that the country can't afford $30 billion in extended unemployment benefits, but it can afford\u2026","rel":"","context":"In "Potpourri"","block_context":{"text":"Potpourri","link":"https:\/\/hill-kleerup.org\/blog\/category\/potpourri"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10715,"url":"https:\/\/hill-kleerup.org\/blog\/2006\/11\/13\/making_a_list_checking_it-2.html","url_meta":{"origin":5116,"position":2},"title":"Making a list, checking it twice","author":"***Dave","date":"Mon 13-Nov-06 1:56pm","format":false,"excerpt":"I have successfully updated my Amazon wish list, for those as have inquired. I have also updated Katherine's wish list. As a broader description, stuff she is really into...","rel":"","context":"In "DC Media (DCEU, DCU)"","block_context":{"text":"DC Media (DCEU, DCU)","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/franchises\/dc-cinematic-univese"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hill-kleerup.org\/blog\/images\/xmas.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":6228,"url":"https:\/\/hill-kleerup.org\/blog\/2004\/10\/05\/something_for_t.html","url_meta":{"origin":5116,"position":3},"title":"Something for the kitchen","author":"***Dave","date":"Tue 5-Oct-04 9:25pm","format":false,"excerpt":"Alas, we can hardly argue that our kitchen needs a \"full makeover,\" otherwise we'd definitely go to the effort of applying for an All-Star Kitchen Makeover....","rel":"","context":"In "Home Improvement"","block_context":{"text":"Home Improvement","link":"https:\/\/hill-kleerup.org\/blog\/category\/home-improvement"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10090,"url":"https:\/\/hill-kleerup.org\/blog\/2006\/09\/06\/star_trek_gets.html","url_meta":{"origin":5116,"position":4},"title":"Star Trek gets a Star Wars make-over","author":"***Dave","date":"Wed 6-Sep-06 8:23pm","format":false,"excerpt":"Is nothing sacred? The original 1960s Star Trek series will receive a high-tech makeover and return to broadcast syndication for the first time in 16 years, with digitally remastered episodes,...","rel":"","context":"In "Star Trek"","block_context":{"text":"Star Trek","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/franchises\/media-tv-star-trek"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":129581,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/01\/30\/its-not-the-barbies-that-cost-you-its-the-accessories.html","url_meta":{"origin":5116,"position":5},"title":"It's not the Barbies that cost you, it's the accessories","author":"***Dave","date":"Sat 30-Jan-16 5:09pm","format":false,"excerpt":"And that's probably the only down side I can think of to Mattel's announcement that, in addition to \"standard\" Barbie dolls, we'll also be getting petite, tall, and curvy Barbies. This is on top of previously opening the doll up to additional skin tone and hair color.+Kay Hill was never\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/5116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=5116"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/5116\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=5116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=5116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=5116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}