{"id":5130,"date":"2003-10-29T07:04:08","date_gmt":"2003-10-29T14:04:08","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/?p=5130"},"modified":"2003-10-29T07:04:08","modified_gmt":"2003-10-29T14:04:08","slug":"throw_away_idea","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2003\/10\/29\/throw_away_idea.html","title":{"rendered":"Throw-away idea"},"content":{"rendered":"

Disposable DVDs, or “EZ-Ds,” don’t seem to be catching on<\/a>. Test marketing of the concept — DVDs that, once opened, deteriorate to unusability in 2 days <\/a>— in several states has led to very slow sales.<\/p>\n

One problem may be the offered price. At $7, the cost is around that of a movie ticket, and a lost higher than a movie rental. <\/p>\n

Another problem seems to be consumer mistrust of the product. How well, they wonder, will it play, if it deteriorates in two days?<\/p>\n

Drop the price to $3, offer a free sampler, and provide a decent selection of discs, and the things will fly off the shelves.<\/p>\n

Which, actually, brings up one of the more amusing bits from the article.<\/p>\n

Pellegrino said he hasn’t seen one customer purchase an EZ-D, though some of them have been shoplifted out of the store.
\n“The good thing is that they tear them out of the packages and they don’t realize that they’ve started (the EZ-D’s) disintegration,” he said.<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Disposable DVDs, or “EZ-Ds,” don’t seem to be catching on. Test marketing of the concept — DVDs that, once opened, deteriorate to unusability in 2 days — in several states…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[28],"tags":[],"class_list":["post-5130","post","type-post","status-publish","format-standard","hentry","category-media-moguls"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4401,"url":"https:\/\/hill-kleerup.org\/blog\/2003\/09\/09\/rat_bastards.html","url_meta":{"origin":5130,"position":0},"title":"Rat bastards","author":"***Dave","date":"Tue 9-Sep-03 8:05pm","format":false,"excerpt":"Disney has figured out how to avoid the revenue-endangering permanence of DVDs: DVDs that self-destruct. The red DVDs turn an unreadable black 48 hours after their packages are opened --...","rel":"","context":"In "Disney\/Pixar"","block_context":{"text":"Disney\/Pixar","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/franchises\/disney"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8451,"url":"https:\/\/hill-kleerup.org\/blog\/2005\/11\/14\/dvds_for_the_re.html","url_meta":{"origin":5130,"position":1},"title":"DVDs for the rest of us","author":"***Dave","date":"Mon 14-Nov-05 8:53am","format":false,"excerpt":"Wandering through Target the other day, trying to find my wife and child, I passed by the dollar bins at the front by the checkstand. Dollar DVDs? Yup. Little one-off...","rel":"","context":"In "Media Moguls"","block_context":{"text":"Media Moguls","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/media-moguls"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2927,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/09\/03\/is_it_april_1st.html","url_meta":{"origin":5130,"position":2},"title":"Is it April 1st over there?","author":"***Dave","date":"Tue 3-Sep-02 11:15am","format":false,"excerpt":"Greece has banned all video games. That includes Solitaire on Windows, games on cell phones, DVDs that have games as PC-readable extras, etc. And, yes, folks are getting busted for...","rel":"","context":"In "Politics & Law"","block_context":{"text":"Politics & Law","link":"https:\/\/hill-kleerup.org\/blog\/category\/politics-law"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4751,"url":"https:\/\/hill-kleerup.org\/blog\/2004\/01\/12\/firefly_movie_n.html","url_meta":{"origin":5130,"position":3},"title":"Firefly movie news","author":"***Dave","date":"Mon 12-Jan-04 3:56pm","format":false,"excerpt":"From Chris Buchanan, president of \"Mutant Enemy\" (the production company for Firefly): We are getting pretty close on the movie and hopefully we'll have some \"official\" news soon. It seems...","rel":"","context":"In "Firefly \/ Serenity"","block_context":{"text":"Firefly \/ Serenity","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/franchises\/media-tv-fireflyserenity"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7348,"url":"https:\/\/hill-kleerup.org\/blog\/2005\/03\/24\/sanity_in_the_s.html","url_meta":{"origin":5130,"position":4},"title":"Sanity in the standards wars? Inconceivable!","author":"***Dave","date":"Thu 24-Mar-05 12:09pm","format":false,"excerpt":"Sony is making noises that its support for the Blu-Ray next-generation DVD format may not preclude reaching some sort of compromise with its HD-DVD competitors: \"Listening to the voice of...","rel":"","context":"In "Hi-Tech"","block_context":{"text":"Hi-Tech","link":"https:\/\/hill-kleerup.org\/blog\/category\/hi-tech"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9332,"url":"https:\/\/hill-kleerup.org\/blog\/2006\/07\/27\/commentary_trac.html","url_meta":{"origin":5130,"position":5},"title":"Commentary Tracks","author":"***Dave","date":"Thu 27-Jul-06 6:31am","format":false,"excerpt":"The cool thing about DVDs -- well, one of the cool things -- is commentary tracks on the movies or episodes.\u00a0 Some of these are faboo, others not so much.\u00a0...","rel":"","context":"In "Doctor Who"","block_context":{"text":"Doctor Who","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/franchises\/media-tv-doctor-who"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/5130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=5130"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/5130\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=5130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=5130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=5130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}