tailoring the New Car smell<\/a> on upscale Cadillacs to be just what people subliminally want from a new vehicle.<\/p>\nGeneral Motors recently revealed that its Cadillac division had engineered a scent for its vehicles and had been processing it into the leather seats. The scent \u2014 sort of sweet, sort of subliminal \u2014 was created in a lab, was picked by focus groups and is now the aroma of every new Cadillac put on the road.
\nIt even has a name. Nuance.
\n“You pay the extra money for leather, you don’t want it to smell like lighter fluid,” said James T. Embach, G.M.’s manager for advanced features. “You want it to smell like a Gucci bag.”<\/p>\n
The article also notes how the sights and sounds of cars are also being much more carefully crafted (or varied by market) to fit certain marketing expectations.<\/p>\n","protected":false},"excerpt":{"rendered":"
Everyone jokes about New Car Smell — most of which is fresh volatiles from plastic, rubber, and adhesive (and thus not terribly healthy for you), but it’s always been considered…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-5140","post","type-post","status-publish","format-standard","hentry","category-cars"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":7382,"url":"https:\/\/hill-kleerup.org\/blog\/2005\/03\/17\/god_as_a_multi.html","url_meta":{"origin":5140,"position":0},"title":"God as a multi-media event","author":"***Dave","date":"Thu 17-Mar-05 8:37am","format":false,"excerpt":"Um ... yeah, right. 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Cadillac says...","rel":"","context":"In "Fourth Estate"","block_context":{"text":"Fourth Estate","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/fourth-estate"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1314,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/01\/28\/friday_five_on.html","url_meta":{"origin":5140,"position":3},"title":"Friday Five, on Monday","author":"***Dave","date":"Mon 28-Jan-02 2:22pm","format":false,"excerpt":"More fun and laughs with the Friday Five. 1. What cologne or perfume do you wear? None. And I usually don't care for it when others do. If you bathe...","rel":"","context":"In "Personal Q&A"","block_context":{"text":"Personal Q&A","link":"https:\/\/hill-kleerup.org\/blog\/category\/personal\/personal-qa"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13371,"url":"https:\/\/hill-kleerup.org\/blog\/2009\/01\/09\/thats_some_pimped_ride.html","url_meta":{"origin":5140,"position":4},"title":"That’s some pimped ride","author":"***Dave","date":"Fri 9-Jan-09 4:12pm","format":false,"excerpt":"The Obamamobile. Or Cadillac One. Or ... the President's Bond-Would-Be-Jealous Car. I mean, jeez, tear gas projectors? An emergency supply of the president's blood? Eight-inch think doors? Jeez! This thing...","rel":"","context":"In "Cars"","block_context":{"text":"Cars","link":"https:\/\/hill-kleerup.org\/blog\/category\/cars"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3151,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/07\/31\/oh_the_smell_of.html","url_meta":{"origin":5140,"position":5},"title":"Oh, the smell of it!","author":"***Dave","date":"Wed 31-Jul-02 6:55pm","format":false,"excerpt":"Sweet Release Natural Sensual Health Products The female formula of Sweet Release\u2122 changes her fluids to a delicious soft citrus flavor and the men's formula changes his fluids to a...","rel":"","context":"In "Science & Nature"","block_context":{"text":"Science & Nature","link":"https:\/\/hill-kleerup.org\/blog\/category\/science"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/5140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=5140"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/5140\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=5140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=5140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=5140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}