{"id":6640,"date":"2004-08-10T14:38:17","date_gmt":"2004-08-10T21:38:17","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/2004\/08\/10\/word-of-mouth.html"},"modified":"2004-08-10T14:38:17","modified_gmt":"2004-08-10T21:38:17","slug":"word_of_mouth","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2004\/08\/10\/word_of_mouth.html","title":{"rendered":"Word of Mouth"},"content":{"rendered":"

The Guardian reports that companies are beginning to read blogs<\/a> (or hire media consulting firms to do so) in order to get a sense of what the hoi polloi <\/em>are saying about their products — good and bad. Media coverage and pundits tend to be reactive — grass-roots opinion tends to be a lot more valuable in letting companies respond to problems (or opportunities) more quickly.<\/p>\n

“The PR firm Edelman does this great ‘Trust Barometer’, which measures the trust we place in certain types of people,” Hart explains. “After a doctor, the person we would most trust is the average person who’s ‘just like us’ – a company CEO is eighth on that list. It’s the same for news sources about companies. After specialist business magazines, we trust family and friends and colleagues; journalists are sixth.
\n“So it’s a pretty shocking piece of research that shows we trust people who we feel are like ourselves and are not out to promote something. That is why blogs have such power. We trust them, and if we disagree with an opinion, we normally have the option of adding our say.”<\/p>\n

Interesting.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Guardian reports that companies are beginning to read blogs (or hire media consulting firms to do so) in order to get a sense of what the hoi polloi are…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[35,3],"tags":[],"class_list":["post-6640","post","type-post","status-publish","format-standard","hentry","category-big-business","category-blogging"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":132510,"url":"https:\/\/hill-kleerup.org\/blog\/2017\/01\/05\/tweetizen-trump-2017-01-05-albums-clowns-intelligence.html","url_meta":{"origin":6640,"position":0},"title":"Tweetizen Trump – 2017-01-05 "Albums! Clowns! Intelligence!"","author":"***Dave","date":"Thu 5-Jan-17 11:04am","format":false,"excerpt":"What cries into the darkness today, Donald?===\u25ba Jackie Evancho's album sales have skyrocketed after announcing her Inauguration performance.Some people just don't understand the \"Movement\" \u00b9Or \"Free Publicity.\"I congratulate Ms Evancho (whoever she is) for attaining commercial success by landing a gig at the Inauguration, and by convincing Donald Trump to\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2017\/01\/Capture.PNGimgmax%3D660.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2017\/01\/Capture.PNGimgmax%3D660.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2017\/01\/Capture.PNGimgmax%3D660.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":127519,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/08\/14\/you-cant-believe-anything-they-say.html","url_meta":{"origin":6640,"position":1},"title":""You can't believe anything THEY say"","author":"***Dave","date":"Fri 14-Aug-15 4:16pm","format":false,"excerpt":"Not a huge number of surprises here about the trust given by people in different parts of the political spectrum to different media outlets \/ sites:http:\/\/www.journalism.org\/2014\/10\/21\/political-polarization-media-habits\/pj_14-10-21_mediapolarization-01\/A few thoughts:- Liberals tend to trust more sites than conservatives. Is that because the media as a whole are more liberal, that there are\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2015\/08\/PJ_14.10.21_mediaPolarization-015B15D.pngimgmax%3D660.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":132089,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/11\/22\/trump-the-tweetster-2016-11-22.html","url_meta":{"origin":6640,"position":2},"title":"Trump the Tweetster – 2016-11-22","author":"***Dave","date":"Tue 22-Nov-16 7:31am","format":false,"excerpt":"I don't know if this will be a regular feature, but I've a yen to record our President-Elect's 140-byte missives to the nation and the world, for posterity.It's certainly noteworthy that Trump will be the first POTUS to really be historically documented by what he tweeted. While Twitter, et al.,\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2016\/11\/Donald%2BTrump%2BTwitter.PNGimgmax%3D660.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":134024,"url":"https:\/\/hill-kleerup.org\/blog\/2017\/08\/02\/because-who-needs-a-free-press.html","url_meta":{"origin":6640,"position":3},"title":"Because who needs a free press?","author":"***Dave","date":"Wed 2-Aug-17 3:23pm","format":false,"excerpt":"No, people. Shutting down or fining news media for \"publishing or broadcasting stories that are biased or inaccurate\" is not only unconstitutional [1], it's just what tyrants all over the world enjoy doing so as to quash dissent that they label as inaccurate or disrespectful or destructive to government authority\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":133119,"url":"https:\/\/hill-kleerup.org\/blog\/2017\/03\/21\/the-president-who-cried-wolf.html","url_meta":{"origin":6640,"position":4},"title":"The President Who Cried Wolf","author":"***Dave","date":"Tue 21-Mar-17 10:58pm","format":false,"excerpt":"The problem with saying things that are demonstrably untrue, over and over -- whether it's trivia like \"biggest inaugural crowd \" or weighty matters like \"Obama wiretapped me at Trump Tower,\" is that, ultimately, you become unbelievable.Which is fine when it's day to day stuff. It's not fine when there's\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":133474,"url":"https:\/\/hill-kleerup.org\/blog\/2017\/05\/12\/breitbart-declares-that-trump-is-just-like-nixon.html","url_meta":{"origin":6640,"position":5},"title":"Breitbart declares that Trump is just like Nixon","author":"***Dave","date":"Fri 12-May-17 11:07pm","format":false,"excerpt":"But in a good, martyr-like way. Because the Evil Press -- led by the same corporate media moguls liberal commies today as in 1972 -- is out to drag both of them down and destroy them and everything else that is good and holy in our nation. Just ask Pat\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/6640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=6640"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/6640\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=6640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=6640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=6640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}