{"id":7543,"date":"2005-02-08T09:56:26","date_gmt":"2005-02-08T16:56:26","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/2005\/02\/08\/superads.html"},"modified":"2005-02-08T09:56:26","modified_gmt":"2005-02-08T16:56:26","slug":"superads","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2005\/02\/08\/superads.html","title":{"rendered":"SuperAds?"},"content":{"rendered":"<p>I&#8217;ve been checking out <a href=\"http:\/\/dyn.ifilm.com\/superbowlads\/\" target=\"_blank\">the Super Bowl ads online<\/a>.  These are the best that the advertising industry could come up with?<\/p>\n<p><strong>The Good<\/strong><\/p>\n<ul>\n<li>Ameriquest&#8217;s &#8220;Don&#8217;t Judge Too Quickly&#8221; ads were really funny, both the &#8220;cat killer&#8221; and &#8220;taser&#8221; ones.  Heh.  Best laughs of the cllection.\n<li>I thought the Emerald Nuts &#8220;Unicorn&#8221; was cute.  But, then, I have a little girl that age.\n<li>The MasterCard mascots ad was fun, too.\n<li>I got a kick out of the P. Diddy Pepsi Truck as, too.\n<li>The FedEx &#8220;Dancing Burt&#8221; commercial was fun.\n<li>I liked the Mustang in &#8220;Fargo&#8221; ad.  Not spectacular, but fun.\n<li>The Michelob &#8220;Rich and Smooth&#8221; ad was probably the best of the beer ads &#8212; though that&#8217;s not saying much.\n<li>I liked the Honda Prius ad &#8212; artsy, but effective.<\/ul>\n<p><strong>The Bad<\/strong><\/p>\n<ul>\n<li>The Visa Super-Heroes ad, like most live-action Marvel setups, shows how silly most real people look in Marvel costumes.  Cute concept, but poor execution.\n<li>GoDaddy.com&#8217;s ad &#8212; well, it certainly sold sex, but I&#8217;m not sure that&#8217;s the image I won&#8217;t my domain reseller to have.  I&#8217;m not sure I&#8217;m looking for an image for my domain reseller (except &#8220;cheap&#8221; and &#8220;reliable&#8221;). Easy on the eyes (and, well, memorable), sure, but &#8230;\n<li>The Degree &#8220;Mama&#8217;s Boy&#8221; doll ad was just rude (of the sort usually reserved for beer commercials).\n<li>Brad Pitt is popular among paparazzi.  And this makes me want to buy Heineken &#8230; why?\n<li>Sorry &#8212; I see &#8220;Cialis,&#8221; I see spam.\n<li>The McDonald&#8217;s &#8220;Lincoln Fry&#8221; pair was &#8230; just goofy.  And not in a &#8220;wow, what zany fun I now associate McDonald&#8217;s with&#8221; kind of way.\n<li>Wow.  Microsoft has a search engine.  There&#8217;s a surprise.  And now that I know it, I should go and use it, right?\n<li>Is this what the Muppets have come to, shilling (badly) for Pizza Hut?<\/ul>\n<p><strong>The Ugly<\/strong><\/p>\n<ul>\n<li>Did we really need a remake of <em>The Longest Yard?<\/em>  Did we really need Adam Sandler playing the Burt Reynolds role?<\/ul>\n<p><strong>The Banned<\/strong><\/p>\n<ul>\n<li>Why did the &#8220;Bud Light&#8221; Wardrobe Malfunction ad get banned, aside from the NFL being wildly oversensitive to the whole kerfluffle?  It wasn&#8217;t a great ad, but it wasn&#8217;t at all offensive.\n<li>Mickey Rooney&#8217;s butt was ugly, certainly, but not exactly FCC fine material.  I hope.\n<li>It&#8217;s not clear to me why the &#8220;banned&#8221; parts of the GoDaddy ad were any more &#8220;offensive&#8221; than the unbanned parts.  (See above for more comments.)<\/ul>\n<p>There were others &#8212; many others &#8212; but nothing else really worth noting.  I don&#8217;t know if the ad execs were scared off by sabre-rattling from the FCC, or if companies just felt like playing it safe, but for the most part, the Super Bowl Ad games were something of a dud.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been checking out the Super Bowl ads online. These are the best that the advertising industry could come up with? The Good Ameriquest&#8217;s &#8220;Don&#8217;t Judge Too Quickly&#8221; ads were&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[15],"tags":[],"class_list":["post-7543","post","type-post","status-publish","format-standard","hentry","category-media"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":129669,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/02\/07\/the-super-bowl-of-commercials.html","url_meta":{"origin":7543,"position":0},"title":"The Super Bowl of Commercials","author":"***Dave","date":"Sun 7-Feb-16 10:21pm","format":false,"excerpt":"So as every other person has pointed out, the Super Bowl has become as noteworthy for Big Expensive Commercials as it has for the actual game played. So it's worth taking a look at the Best\/Worst adverts. All of these are very much in my opinion, since I had disagreements\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1270,"url":"https:\/\/hill-kleerup.org\/blog\/2002\/02\/03\/and_of_course_t.html","url_meta":{"origin":7543,"position":1},"title":"And, of course, the important part of the Super Bowl &#8230;","author":"***Dave","date":"Sun 3-Feb-02 8:09pm","format":false,"excerpt":"... the Commercials. Overall, not much to write home about. Not even the nostaligic Pepsi commercials struck a chord. I did like two of the Bud Lite ads -- the...","rel":"","context":"In &quot;Media &amp; Culture&quot;","block_context":{"text":"Media &amp; Culture","link":"https:\/\/hill-kleerup.org\/blog\/category\/media"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":128329,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/10\/16\/our-internet-ads-are-we-can-stop-whenever-we-want.html","url_meta":{"origin":7543,"position":2},"title":"&#8220;Our internet ads are intrusive? We can stop whenever we want!&#8221;","author":"***Dave","date":"Fri 16-Oct-15 12:29pm","format":false,"excerpt":"Forgive me if I am skeptical that this will ever be anything beyond lip service. Or, put another way, let's see the IAB and its colleagues walk the talk, rather than just tell consumers \"Yeah, we understand you don't like horrifyingly intrusive ads, we're gonna to better real soon now,\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":49499,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/02\/05\/the-greatest-super-bowl-ad-you-never-saw.html","url_meta":{"origin":7543,"position":3},"title":"The Greatest Super Bowl Ad You Never Saw","author":"***Dave","date":"Thu 5-Feb-15 2:10pm","format":false,"excerpt":"Individual memory sucks.Or, in a few more words: Apparently a lot of people, if prompted, remember Super Bowl adverts for companies that didn't actually run Super Bowl adverts. Not only that, but they remember really, really liking them. That Super Bowl ad you loved wasn't even real Exclusive data to\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":128206,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/10\/01\/blocking-ads.html","url_meta":{"origin":7543,"position":4},"title":"Blocking Ads","author":"***Dave","date":"Thu 1-Oct-15 11:17pm","format":false,"excerpt":"I do the majority of my browsing from a desktop, not a mobile device. I've been using AdBlock and its kin for eons, and I find it shocking on those occasions when I browse things where I don't have an ad blocker how slow and how cluttered the experience is.That's\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":128029,"url":"https:\/\/hill-kleerup.org\/blog\/2015\/09\/15\/who-blocks-the-ad-blockers.html","url_meta":{"origin":7543,"position":5},"title":"Who Blocks the Ad-Blockers?","author":"***Dave","date":"Tue 15-Sep-15 7:31am","format":false,"excerpt":"This debate comes up every few years, and each time I feel conflicted.On the one hand ...Stuff costs money. Online content costs money. Websites -- including (or especially) major media \/ journalistic websites -- get money from ads, sometimes for views, often for click-throughs. Block those ads, and the site\u2026","rel":"","context":"In &quot;~PlusPosts&quot;","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/7543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=7543"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/7543\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=7543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=7543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=7543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}