{"id":7822,"date":"2005-08-07T00:58:26","date_gmt":"2005-08-07T07:58:26","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/2005\/08\/07\/bt05-this-rest-break-this-logo.html"},"modified":"2005-08-07T00:58:26","modified_gmt":"2005-08-07T07:58:26","slug":"bt05_this_rest","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2005\/08\/07\/bt05_this_rest.html","title":{"rendered":"BT05 – This Rest Break, This Logo!"},"content":{"rendered":"

Well, took a break to take a shower, engage in some vigorous exercising to keep me awake and alert (the sort my Monitor would probably approve of), and now I’m back at it. <\/p>\n

In the meantime, something important to discuss: the new DC logo<\/strong>.<\/p>\n

\"\"<\/div>\n

DC announced the logo change back in early May<\/a>, and reaction has been predictably<\/a> negative<\/a>. The old logo (on the left) has been around since 1977 (I remember spoofing it for “DH” Comics on invites to my Justice Squad games), and was designed by the same guy who designed the “I{heart}NY” and other such logos.<\/p>\n

The new logo (on the right) — well, I instinctively mistrust anything with a “swoosh,” as it’s one of the most overused elements of the last decade (I predict that in another decade they will all be gone, and the element will be considered completely obsolete). It’s not clear if the reason for the change was just for change’s sake, or in order to create a “new” DC media identity. <\/p>\n

Ultimately, I don’t care too much. The new logo isn’t great, but it isn’t bad. The old logo was of value mostly because of its age; it’s not intrinsically that fabulous of a graphic per se<\/em>.<\/p>\n

Regardless, I suppose we’ll learn to live with it.<\/p>\n

Here’s more fun info on the history of DC’s logos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Well, took a break to take a shower, engage in some vigorous exercising to keep me awake and alert (the sort my Monitor would probably approve of), and now I’m…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[35,13,11],"tags":[],"class_list":["post-7822","post","type-post","status-publish","format-standard","hentry","category-big-business","category-blogathon","category-media-comics"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":130697,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/05\/18\/dc-gets-a-new-logo-again.html","url_meta":{"origin":7822,"position":0},"title":"DC gets a new logo. Again","author":"***Dave","date":"Wed 18-May-16 8:50am","format":false,"excerpt":"After changing to the current \"peel-off\" logo four years ago, and the star-swoosh logo seven years before that, DC's come up with something ...... well, not sure how to describe it, except it's certainly Manly, with hard angles, pointy indentations, sheer flat surfaces, and ... more hard, pointy angles.While I\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25412,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/01\/13\/this-this-is-the-new-dc-logo.html","url_meta":{"origin":7822,"position":1},"title":"This, THIS is the new DC logo?","author":"***Dave","date":"Fri 13-Jan-12 11:26pm","format":false,"excerpt":"I've seen business office product logos with more personality.While I wasn't swept off my feet when the logo last changed (https:\/\/hill-kleerup.org\/blog\/2005\/08\/07\/bt05_this_rest.html) in 2005, it was an evolutionary change, and reflected something ... well, kind of exciting and bold and comic booky.This ... is about as dynamic as ... um ...\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25568,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/01\/18\/more-on-the-new-dc-logo.html","url_meta":{"origin":7822,"position":2},"title":"More on the new DC logo","author":"***Dave","date":"Wed 18-Jan-12 10:31pm","format":false,"excerpt":"The \"Brand New\" blog weighs in -- and not in a kindly fashion -- on the new DC Comics logo. #ddtb Embedded Link DC may be its own Villain - Brand New","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":25584,"url":"https:\/\/hill-kleerup.org\/blog\/2012\/01\/19\/excuse-me-while-i-go-see-a-man-about-a-comic-book.html","url_meta":{"origin":7822,"position":3},"title":"Excuse me while I go see a man about a comic book","author":"***Dave","date":"Thu 19-Jan-12 6:17pm","format":false,"excerpt":"Posting this (again) for two reasons.1. In the promotional material provided, DC shows how the logo will be used ... and some of the applications aren't bad.2. The site author suggests it looks like a toilet seat, which it will now forever be fixed in my mind as. My further\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"http:\/\/images0-focus-opensocial.googleusercontent.com\/gadgets\/proxy?container=focus&gadget=a&resize_h=100&url=http%3A%2F%2Fdcu.blog.dccomics.com%2Ffiles%2F2012%2F01%2F1_h4uml2utzcy9u2pbt34-150x150.jpg","width":350,"height":200},"classes":[]},{"id":160106,"url":"https:\/\/hill-kleerup.org\/blog\/2023\/08\/14\/dceu-rewatch.html","url_meta":{"origin":7822,"position":4},"title":"DCEU Rewatch","author":"***Dave","date":"Mon 14-Aug-23 5:11pm","format":false,"excerpt":"A last look before the DCEU goes off to the recycle bin of movie history","rel":"","context":"In "Comics & Comic Books"","block_context":{"text":"Comics & Comic Books","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/media-comics"},"img":{"alt_text":"DC logo 2016","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2023\/08\/DC-logo-2016.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2023\/08\/DC-logo-2016.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2023\/08\/DC-logo-2016.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2023\/08\/DC-logo-2016.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":138223,"url":"https:\/\/hill-kleerup.org\/blog\/2019\/03\/11\/ding-dong-avons-new-logo-is-calling.html","url_meta":{"origin":7822,"position":5},"title":"Ding, dong … Avon’s new logo is calling …","author":"***Dave","date":"Mon 11-Mar-19 7:02pm","format":false,"excerpt":"I'm always kind of fascinated by logo design and branding. Avon's new logo is definitely a call-out to the 70s past, and a break with the rather stark imagery they used last time around. For myself, the 70s one is what I remember; indeed, if pressed, I couldn't have told\u2026","rel":"","context":"In "Commercials & Branding"","block_context":{"text":"Commercials & Branding","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/media-commercial"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2019\/03\/avon_logo.png?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/7822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=7822"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/7822\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=7822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=7822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=7822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}