{"id":8238,"date":"2006-01-13T09:59:34","date_gmt":"2006-01-13T16:59:34","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/2006\/01\/13\/it-could-only-be-more-bland-in-black-and-white.html"},"modified":"2006-01-13T09:59:34","modified_gmt":"2006-01-13T16:59:34","slug":"it_could_only_b","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2006\/01\/13\/it_could_only_b.html","title":{"rendered":"It could only be more bland in black-and-white"},"content":{"rendered":"
<\/div>\n

I can understand the idea of Kodak wanting to reinvent themselves, and even their desire to distance themselves a bit from the old-fashioned film industry to whatever it is they do today.<\/p>\n

But, really, folks — not only is this major change in a 70-year logo<\/a> throwing away a lot of positive <\/em>image association, the result is generic and undistinguished to the point of banality. Gone is the implicit “K,” formed stylistically from film running under a lens. The vivid, highly visible gold-and-red of the old logo box now become a fragment of color, using the unimaginative word-between-two-lines format. Blah, and bleah.<\/p>\n

(And, it appears, that the horizontal lines are unofficial<\/a>, too. Meaning that the logo is — the name, in red, in an unimaginative typeface.<\/p>\n

Bad move, folks. I’m not saying that if Kodak goes under it will be because of this, but if it does go under, that passing will be that much less noticed.<\/p>\n

(via kottke<\/a>)<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

I can understand the idea of Kodak wanting to reinvent themselves, and even their desire to distance themselves a bit from the old-fashioned film industry to whatever it is they…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[35],"tags":[],"class_list":["post-8238","post","type-post","status-publish","format-standard","hentry","category-big-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":41429,"url":"https:\/\/hill-kleerup.org\/blog\/2014\/03\/14\/but-will-they-change-their-name-back-to-scifi.html","url_meta":{"origin":8238,"position":0},"title":"But will they change their name back to "SciFi"?","author":"***Dave","date":"Fri 14-Mar-14 3:21pm","format":false,"excerpt":"Probably not, but word that Syfy (shudders) may be turning in their \"Sharknado\" rep for some actual SF and Fantasy is probably a good thing. Until they decide to reinvent themselves yet again.Reshared post from +Curt ThompsonI'd love for this to be true. And who knows? Maybe this is a\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":33262,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/04\/18\/not-your-fathers-lincoln.html","url_meta":{"origin":8238,"position":1},"title":"Not your father's Lincoln","author":"***Dave","date":"Thu 18-Apr-13 7:14pm","format":false,"excerpt":"Okay, I realize auto companies like to reinvent themselves, but why I received an offer through the mail advertising the Lincoln Motor Company, and why, the official Lincoln mailing campaign features lots of 20-something, hip, urban professionals wear wearing hip, jaunty hats, I have no idea.Not what I associate with\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7267,"url":"https:\/\/hill-kleerup.org\/blog\/2005\/04\/12\/well_this_is_de.html","url_meta":{"origin":8238,"position":2},"title":"Well. This is depressing","author":"***Dave","date":"Tue 12-Apr-05 9:18am","format":false,"excerpt":"A major Douglas Adams biographer was invited to a pre-screening of Hitchhikers Guide to the Galaxy. His (non-spoiler) review: The Hitchhiker's Guide to the Galaxy movie is bad. Really bad....","rel":"","context":"In "Media & Culture"","block_context":{"text":"Media & Culture","link":"https:\/\/hill-kleerup.org\/blog\/category\/media"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4605,"url":"https:\/\/hill-kleerup.org\/blog\/2003\/07\/30\/disposable_digi.html","url_meta":{"origin":8238,"position":3},"title":"Disposable Digitals","author":"***Dave","date":"Wed 30-Jul-03 2:54pm","format":false,"excerpt":"Hokey Smoke -- they're finally coming out with disposable digital cameras. This year, digital cameras (digicams) will outsell conventional cameras, 12.8 million to 12.1 million, excluding disposable, one-time-use cameras. That\u2019s...","rel":"","context":"In "Hi-Tech"","block_context":{"text":"Hi-Tech","link":"https:\/\/hill-kleerup.org\/blog\/category\/hi-tech"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":32790,"url":"https:\/\/hill-kleerup.org\/blog\/2013\/03\/12\/beastly-2.html","url_meta":{"origin":8238,"position":4},"title":"Beastly","author":"***Dave","date":"Tue 12-Mar-13 9:32am","format":false,"excerpt":"I wasn't aware that Disney needed to \"reinvent its Beauty And The Beast franchise\". \u00a0As a huge fan of the animated version, it seems ... unnecessary to me. And it's not like the animated version isn't fully integrated into Disney merchandise, theme parks, etc.Makes me wonder if this is a\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":22166,"url":"https:\/\/hill-kleerup.org\/blog\/2011\/08\/14\/unblogged-bits-sun-14-aug-11-1730.html","url_meta":{"origin":8238,"position":5},"title":"Unblogged Bits (Sun. 14-Aug-11 1730)","author":"***Dave","date":"Sun 14-Aug-11 5:30pm","format":false,"excerpt":"Links (most recent first) that caught my eye, but did not warrant full-blown blog entries .... Why \"business needs certainty\" is destructive - Glenn Greenwald - Salon.com - \"Rather than earn their returns the old fashioned way, by serving customers well, by innovating, by expanding into new markets, their 'certainty'\u2026","rel":"","context":"In "Potpourri"","block_context":{"text":"Potpourri","link":"https:\/\/hill-kleerup.org\/blog\/category\/potpourri"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/8238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=8238"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/8238\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=8238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=8238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=8238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}