{"id":8714,"date":"2005-08-30T22:26:02","date_gmt":"2005-08-31T05:26:02","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/2005\/08\/30\/killer-ap.html"},"modified":"2005-08-30T22:26:02","modified_gmt":"2005-08-31T05:26:02","slug":"killer_ap","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2005\/08\/30\/killer_ap.html","title":{"rendered":"Killer ap"},"content":{"rendered":"

I think we’ve finally found the “killer ap” for Voice over IP (VOIP), the one application that will get folks off of conventional POTS (Plain Ol’ Telephone Service) and onto Internet Telephony. And the irony is — it’s not <\/em>an offering by the VOIP vendors<\/a>.<\/p>\n

You pick up a phone. You dial a number. You hear a ringing signal that will continue until the call is answered or you hang up. You are listening to a “ring back” signal that is currently being replaced by music and eventually, advertisements.<\/p>\n

Today, major telecoms like AT&T and Verizon have introduced ring back replacement with customized music. Kind of like a higher-end ring tone where the caller hears the music, not the person receiving the call.<\/p>\n

If Perceptive Impression has their way, the music will be replaced with targeted advertisements the company creates. Perceptive Impression claims that “ring back” ads are the newest advertising platform. According to consultancy Ovum, the worldwide market for “ring backs” is projected to grow from $148 million in 2003 to $2.4 billion by 2008.<\/p>\n

Yes, instead of hearing the phone ringing, or even music, you’ll get to hear advertisements!<\/em> Is that great service, or what? Is that progress, or what? Is that something that will make you look for alternatives to POTS, or what?<\/p>\n

Yup.<\/p>\n

(via J-Walk<\/a>)<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

I think we’ve finally found the “killer ap” for Voice over IP (VOIP), the one application that will get folks off of conventional POTS (Plain Ol’ Telephone Service) and onto…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[20],"tags":[],"class_list":["post-8714","post","type-post","status-publish","format-standard","hentry","category-hi-tech"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":133141,"url":"https:\/\/hill-kleerup.org\/blog\/2017\/03\/24\/the-fcc-looks-to-block-more-illegal-robocalls.html","url_meta":{"origin":8714,"position":0},"title":"The FCC looks to block more (illegal) robocalls","author":"***Dave","date":"Fri 24-Mar-17 9:21am","format":false,"excerpt":"Yeah, that's very nice, but while we get some of these, I'm just as annoyed at legal robocalls. And I'd really like a lot more granular control over the calls that ring through, and when.In fact, though I have clung to a POTS land line (because our mobile connectivity at\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":131071,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/07\/13\/on-the-blocking-of-robocalls.html","url_meta":{"origin":8714,"position":1},"title":"On the Blocking of Robocalls","author":"***Dave","date":"Wed 13-Jul-16 2:42pm","format":false,"excerpt":"I really don't get much of this on my mobile (knocks on wood vigorously), but it's a regular problem with our home land-line. Unfortunately, none of the solutions described or suggested actually do much with a POTS landline. If we had a VOIP line, that would be potentially different --\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":155739,"url":"https:\/\/hill-kleerup.org\/blog\/2021\/12\/21\/movie-review-fellowship-of-the-ring-again-2001.html","url_meta":{"origin":8714,"position":2},"title":"Movie Review: “Fellowship of the Ring” again (2001)","author":"***Dave","date":"Tue 21-Dec-21 1:16am","format":false,"excerpt":"Twenty years later, I still love these movies, especially the first one.","rel":"","context":"In "Lord of the Rings \/ Hobbit"","block_context":{"text":"Lord of the Rings \/ Hobbit","link":"https:\/\/hill-kleerup.org\/blog\/category\/media\/franchises\/lord-of-the-rings"},"img":{"alt_text":"Fellowship of the Ring poster","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2021\/12\/Fellowship-of-the-Ring-poster.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2021\/12\/Fellowship-of-the-Ring-poster.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2021\/12\/Fellowship-of-the-Ring-poster.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2021\/12\/Fellowship-of-the-Ring-poster.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":129871,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/02\/18\/leitmotifs-of-the-ring.html","url_meta":{"origin":8714,"position":3},"title":"Leitmotifs of the Ring","author":"***Dave","date":"Thu 18-Feb-16 9:22am","format":false,"excerpt":"A neat video looking at the music that Howard Shore composed for the Lord of the Rings trilogy, and his use of themes \/ leitmotifs to emphasize or play with different aspects of what we saw.I love the LotR sound track, and was aware of this on a few levels,\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7983,"url":"https:\/\/hill-kleerup.org\/blog\/2005\/07\/08\/end_of_an_era_6.html","url_meta":{"origin":8714,"position":4},"title":"End of an era","author":"***Dave","date":"Fri 8-Jul-05 11:21am","format":false,"excerpt":"Disconnected our second phone line from Qwest today. 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There are some pretty awful examples here -- but\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/8714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=8714"}],"version-history":[{"count":0,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/8714\/revisions"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=8714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=8714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=8714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}