{"id":9895,"date":"2006-10-13T11:43:44","date_gmt":"2006-10-13T18:43:44","guid":{"rendered":"http:\/\/hill-kleerup.org\/blog\/wp\/2006\/10\/13\/drink-coke-lose-weight.html"},"modified":"2014-11-07T09:40:45","modified_gmt":"2014-11-07T16:40:45","slug":"drink_coke_lose_weight","status":"publish","type":"post","link":"https:\/\/hill-kleerup.org\/blog\/2006\/10\/13\/drink_coke_lose_weight.html","title":{"rendered":"Drink Coke! Lose Weight!"},"content":{"rendered":"

Well, the headline certainly attracted my eye. Alas, the claims about Coke’s new “Enviga” drink<\/a> are not only a bit dubious, they’re pretty darned worthless even if true.<\/p>\n

\n

In a conference call this week, the Atlanta beverage giant unveiled plans to launch Enviga, a sparkling green tea-based soft drink infused with a tantalizing claim: Consume three 12-ounce cans of Enviga over a 24-hour period, and a healthy person of normal weight can burn anywhere from 60 to 100 additional calories. Coke developed the beverage in partnership with Nestl\u00e9 SA.<\/p>\n

An executive of the companies’ joint venture called the new product a “breakthrough” concept. And the prospect of a drink that could actually melt pounds away set off a mini media frenzy. In a five-minute segment yesterday, NBC’s “Today” show led its report on the new drink with the question, “Miracle Beverage: Can Coke drink burn calories?”<\/p>\n<\/blockquote>\n

Um … drink three<\/em> of the things a day (at $1.30 a pop<\/em>, so to speak) and lose only 100 calories? Jeez, that doesn’t break even against one<\/em> regular Coke!<\/p>\n

Assuming a 60-calorie loss from three cans of the drink, a person would have to drink more than five cans a day of Enviga, at a cost of $6.45 or more, to burn the number of calories found in two Oreos. A brisk 15-minute walk would do the same trick. To accomplish a more substantial health benefit — such as erasing the effects of a McDonald’s Big Mac — a person would need to drink about 28 cans of Enviga, at a cost of $36 or more.<\/p><\/blockquote>\n

I mean, sure, I’d love to see a magic bullet to weight loss — but you’d be better off taking a walk down the hall to the soda machine and just ordering a Diet Pepsi. You’d be richer, too.<\/p>\n

On the other hand, Enviga has 100mg of caffeine (about three times as much as a normal can of Coke), so even if you don’t lose weight, at least you’ll be all perky.<\/p>\n","protected":false},"excerpt":{"rendered":"

Well, the headline certainly attracted my eye. Alas, the claims about Coke’s new “Enviga” drink are not only a bit dubious, they’re pretty darned worthless even if true. In a…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[722,38,7],"tags":[],"class_list":["post-9895","post","type-post","status-publish","format-standard","hentry","category-coffee","category-food-drink","category-health"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6548,"url":"https:\/\/hill-kleerup.org\/blog\/2004\/08\/19\/diet_coke_float.html","url_meta":{"origin":9895,"position":0},"title":"Diet Coke floats","author":"***Dave","date":"Thu 19-Aug-04 9:42am","format":false,"excerpt":"No, I'm not talking about a diet ice cream drink (shudder), I'm talking about what's demonstrated at this site: cans of Diet Coke will float in water; cans of Regular...","rel":"","context":"In "Food & Drink"","block_context":{"text":"Food & Drink","link":"https:\/\/hill-kleerup.org\/blog\/category\/food-drink"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13078,"url":"https:\/\/hill-kleerup.org\/blog\/2008\/07\/28\/coke_pepsi_surging_eel.html","url_meta":{"origin":9895,"position":1},"title":"Coke! 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Venezuela bans Coke Zero, cites danger to health | U.S. | Reuters\u00a0 CARACAS (Reuters) - The Venezuelan government of U.S.-critic President Hugo Chavez\u2026","rel":"","context":"In "Food & Drink"","block_context":{"text":"Food & Drink","link":"https:\/\/hill-kleerup.org\/blog\/category\/food-drink"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/hill-kleerup.org\/blog\/wp\/wp-content\/uploads\/2009\/06\/cokezero.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":9153,"url":"https:\/\/hill-kleerup.org\/blog\/2006\/02\/07\/i_see_a_cola_an.html","url_meta":{"origin":9895,"position":3},"title":"I see a cola and I want it painted black …","author":"***Dave","date":"Tue 7-Feb-06 5:53pm","format":false,"excerpt":"Coca-Cola Blak? I somehow managed to miss this press release back in December: The Coca-Cola Company today announced that it will launch Coca-Cola Bl\u0101k in January in France, the first...","rel":"","context":"In "Coffee"","block_context":{"text":"Coffee","link":"https:\/\/hill-kleerup.org\/blog\/category\/food-drink\/coffee"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":132204,"url":"https:\/\/hill-kleerup.org\/blog\/2016\/12\/10\/so-maybe-its-time-to-switch-back-to-regular-soda.html","url_meta":{"origin":9895,"position":4},"title":"So maybe it's time to switch back to Regular Soda","author":"***Dave","date":"Sat 10-Dec-16 11:37am","format":false,"excerpt":"Yeah, people have been kvetching about Aspartame (the only artificial sweetener that I can stand) since it was first introduced, but I've always thought, \"It's better than the calories. It's better than the calories. It's better than the ...\"Turns out, just from a weight loss\/gain perspective ... it's not. Various\u2026","rel":"","context":"In "~PlusPosts"","block_context":{"text":"~PlusPosts","link":"https:\/\/hill-kleerup.org\/blog\/category\/blogging\/plusposts"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10739,"url":"https:\/\/hill-kleerup.org\/blog\/2007\/07\/07\/the_realer_thing.html","url_meta":{"origin":9895,"position":5},"title":"The Realer Thing","author":"***Dave","date":"Sat 7-Jul-07 10:18pm","format":false,"excerpt":"Coke subtly revises its labeling.\u00a0 For once, it's actually an improvement. Of course, at the moment, about 70% of my drink fridge is full of Coke products, so take that...","rel":"","context":"In "Big Business"","block_context":{"text":"Big Business","link":"https:\/\/hill-kleerup.org\/blog\/category\/big-business"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/9895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/comments?post=9895"}],"version-history":[{"count":1,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/9895\/revisions"}],"predecessor-version":[{"id":47251,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/posts\/9895\/revisions\/47251"}],"wp:attachment":[{"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/media?parent=9895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/categories?post=9895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hill-kleerup.org\/blog\/wp-json\/wp\/v2\/tags?post=9895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}