From the news:

SAN FRANCISCO—Noveller, the online macroblogging service that lets users post their impromptu narrative ruminations on modern life, society, and the nature of existence itself, celebrated its millionth post late last week, officially making it the world’s most popular prose-sharing tool.

Social media experts said they’re not surprised so many people have subscribed to the exciting new site, as it’s the only online service in which users can post a major multivolume epic in the morning, and have it read, critiqued, and reNovelled by thousands of other people around the world before lunch.

“You know, before we came up with Noveller, we had all these friends creating these great 75,000- to 300,000-word works of fiction, but there was no quick, easy, fun way to share them,” cofounder Chuck Gregory said. “To be honest, we were stunned there wasn’t already anything like it out there. It seemed so obvious.”

At 10 a.m. Pacific time on Mar. 13, Gregory and his team of programmers launched Noveller. By 10:03 a.m., the first-ever Noveller post—a primitive but vigorous account of an insurance salesman who becomes obsessed with his father’s boyhood on a Philippines naval base—was put up by user johnnyK_67.

Within an hour, more than 300 user-generated “Novels” had been posted.

Read the whole thing, and be sure and visit the Noveller home site to sign up for your own account!