A foolish consistency is the hobgoblin of little minds.
     — Ralph Waldo Emerson (1803-1882)
Doyce rants on inconsistencies in the cap liners of 20 oz. bottles of soda.
Since I usually go for cans, not bottles, I haven’t noticed. But what really bugs me is inconsistency in 12-pack boxes.
This summer, Coke introduced the “Fridge Pack” box, which is long and skinny, about two cans high. This is a new innovation compared to previous twelve-pack packaging that’s four cans high (and thus not as deep).
I like it. I like it a lot. I like that I can stack two Fridge Packs on top of each other and have twice as much soda in the space as with a conventional 12-pack.
(Since we have a fridge in the garage that is basically dedicated to beer and soda and water, obviously this is a big thing for us.)
My question is — will this innovation prevail? Or will the older standard prevail? Or, worse, will we end up with two different sizes and shapes of 12-pack boxes?
Or will it turn out that Coke has trademarked, somehow, the long skinny box (not likely, but weirder things have happened), thus forcing a split in the “standard.”
That’s the sort of crap that bugs me.